Web 2.0 technologies can be applied across many areas of an enterprise including social networking, collaboration, broadcasting, and rich user interfaces. This allows businesses to improve execution capabilities, increase integration efficiencies, improve employee and customer interactions, and improve innovation capabilities. For businesses to generate sustainable value from Web 2.0, they need leadership support, an open collaborative culture, and to help people connect, contribute, and share knowledge across the enterprise on a continuous basis. The key is to share knowledge using social networking, collaborate using tools like wikis and blogs, and broadcast content using RSS and podcasts.

1. WEB 2.0 VALUE SKIN DEEP : How Web 2.0 can make your enterprise attractive from the inside out by Avi Jhangiani Email: [email_address] Blog: http://YouAreNew.blogspot.com

5. How can Web 2.0 generate ‘sustainable’ business value? Leadership support and guidance Open, receptive, collaborative culture Help people connect, contribute, and share knowledge across the enterprise in a ‘continuous fashion’ for sustainable business value WEB 2.0 VALUE GENERATION MODEL Share Collaborate Connect Business Value Profile and connect with like-minded people using social networking tools Broadcast end-product to target or greater masses using RSS, podcasts Contribute in a collaborative fashion using wikis, blogs, social bookmarking techniques The Web as a common platform