7 strategies every blog needs to follow to be successful.

1. Why your blog is going to
fail and what to do about it:
Presented by,
Mr. Avinash Udaykumar,
SEO Analyst, Digital Marketing Team

2. 1.You aren’t collecting emails
 The simplest way to collect emails is
by offering a free eBook or a PDF with
valuable content.
 Email will lead to a much higher
conversion rate than writing a blog
post about your offer.

3. 2. You don’t have a community
 Create a community to build a strong
relationship with the readers by
engaging and make them to comment
on your blog post

4. 3. You don’t have any
personality
 Have multiple authors on your blog to write
posts where they can show their uniqueness
and pull their audience to read and make
conversions.
 Single author blog makes more personality ,
Where if multiple authors post the blogs each
one should flow a set of guidelines to brand
their profiles to avoid diversion.

5. 4. You are inconsistent
 Produce your blog regularly. Don’t
make the readers to forget about you

6. 5. You give everything away for
free
 You don’t have to sell products or services to
teach your readers to buy. You just have to train
them not to expect everything for free.
 Asking for an email address in exchange for an
awesome PDF can help too. Teaching your
readers to take action is an important step to
boosting your conversion rates.

7. 6.You see blogging as a hobby
and not a job
 When you treat blogging as a job, you
don’t evaluate yourself based on how
many positive comments you get or
how much traffic you receive.
 You look, for example, at what type of
content is driving the most
conversions.

8. 7. You are not in love with your
blog
 Enjoy writing your blog to generate traffic and
make money . Don’t lose passion of writing
content.
 No matter what you are blogging about, make
sure you love it. If you combine your job with
your passion, you’ll put in more hours, work
hard, and be more likely to succeed.

9. Conclusion
 Blogging can be a great channel for your
business, and it can generate a lot of revenue
for you.
 But in order for it to work, you have to follow
all of the advice above.
 If you don’t, that’s fine. You can still blog, but
just don’t expect to make much money from
it.

10. For more queries mail to
avinash@isourceindia.com