2. EXTENDING SOCIAL
FEATURES IN
SHAREPOINT 2010
MSOL10 - GOING SOCIAL ACROSS THE BORDERS OF THE ENTERPRISE
JAN BRUCHER, ANDRIES DEN HAAN
Amsterdam, January 2010 PUBLIC

3. ABOUT THIS SESSION
• OBJECTIVES:
– How to integrate social networks in enterprise collaboration platforms
• TARGET AUDIENCE:
– Functional, IT Pro, Developer
• RELATED SESSIONS:
– MSC03: Social computing overview - Daniel mcPherson18 January, 11:15 -
12:30
– MSOL05: How to create a successful social Collaboration platform with
SharePoint 2010 - Patrick Savalle – 18 January, 13:30 - 14:45
– MSC27 – Claims-Based Identity in SharePoint 2010 - Spencer Harbar – 19
January, 13:30 - 14:45
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4. SOCIAL SOFTWARE IS PART OF CORPORATE
LIFE!
• Convergence of private and professional use of
social software (e.g. knowledge sharing and
communications)
• What builts up your digital identity is spread across
different locations (tagging, ratings, feedback,
analytics)
• Collaboration with social network contacts is mostly
provided outside the company (e.g. slideshare),
which again scatters information on different
locations.
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5. PEOPLE WILL DO THEIR OWN THING
• The changing work/life balance is reflected in the
use of social software
• Everyone wants freedom in defining their own
“work”space
• Social networks are used for information sharing,
but don’t like redundancy in postings (work, private)
• Corporations are often hesitant in adopting social
software (anxiety for the loss of control, lack of
understanding), but it’s for sure it cannot be
stopped.
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6. GOING SOCIAL ACROSS THE BORDERS OF THE
ENTERPRISE
• “Social” created a new paradigm in the way people connect, work, and live
• Create awareness in the enterprise on the importance of tooling that supports
social networking and collaboration
• Making it easy for people to share their thoughts and knowledge with the
enterprise (going across the border)
• The SharePoint Server 2010 investments support getting the outside in and the
inside out.
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7. AGENDA
• BRIEF OVERVIEW OF SOCIAL CAPABILITIES IN SHAREPOINT SERVER 2010
• EXTENDING SOCIAL FEATURES IN SHAREPOINT 2010:
– CUSTOM TWITTER ACTIVITY GATHERER
– USING CLAIMS BASED AUTHENTICATION TO COLLABORATE WITH
SOCIAL NETWORK CONTACTS
• WRAP-UP AND CODE REFERENCES
Comment on this session in realtime using Twitter/ #MSOL10

8. BRIEF OVERVIEW OF SOCIAL CAPABILITIES IN
SHAREPOINT SERVER 2010
Ribbon UI
SharePoint Workspace
SharePoint Mobile
Office Client and Office Web App
Integration
Standards Support
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9. INTER-RELATED SERVICES FOR SOCIAL COMPUTING
Social
Profiles Sync
Feedback
Profile Service
Profile Service Synchronization
Instance Instance
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10. USER PROFILES SERVICE & SOCIAL COMPUTING
• Populating profiles via Active Directory, LOB systems (e.g. SAP/HR) or via
behaviour (e.g. keyword suggestions, tagging, feedback, rating).
• Read/write functionality for userprofile fields.
• Organisational profiles
• Advanced tracking capabilities for user profiles changes and social behaviour:
– Status updates, content publication/ updates
– Social tagging,notes and ratings
– Activity feeds (also consumed in the Outlook Social Connector).
• Managed Metadata Service Application:
– Build a taxonomy or folksonomy and presentation in e.g. tag clouds
– Leverage in user profile, tagging and search (results refinements)
– Provide suggestions from existing term sets.
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11. SHAREPOINT ACTIVITY FEED IN OUTLOOK 2010
USING THE SOCIAL CONNECTOR
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12. ACTIVITY FEED – “NEW” IN 2010
• Enterprise Activity Feed:
– Web part
– Atom 2.0 feed
• Two types:
– Consolidated – activities from everything I track
– Published – my activities.
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13. ACTIVITY FEED EXTENSIBILITY
• Activity Application: MSDN reference:
“Twitter feed” http://msdn.microsoft.com/en-
us/library/microsoft.office.server.activityfee
d%28office.14%29.aspx
• Activity Type:
“Twitter message”
• Activity Template & variables:
“{publisher} just posted: {value} via {Link2}”
• Activity Event:
“Andries den Haan just posted: Tips for Troubleshooting
SharePoint 2010 Installations #SP2010 http://bit.ly/8QyZzE
(RT @joeloleson) via Twitter”
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14. SET-UP CUSTOM TWITTER ACTIVITY FEED
SOCIAL DB
Userprofile contains a
BUILT-IN “TwitterUser”
GATHERER property in which the
USER PROFILE user can enter their
DB: CHANGE Twitter account
LOG
Andries den Haan Just
Posted Tips for
WEBPART, OM
INJECTION Troubleshooting SharePoint
& ATOM
OM
USER PROFILE 2010 Installations #SP2010
DB: ACTIVITY CONSOLIDATED
ESN GATHERER MULTI-CAST http://bit.ly/8QyZzE (RT
FEED OR
TIMERJOB UNI-CAST
PUBLISHED @joeloleson) via Twitter
Filter on: #gc
User’s
Twitter feed Link to user’s Twitter profile page
E.g. http://twitter.com/awdhaan
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15. CUSTOM TWITTER FEED ACTIVITY GATHERER –
SETTING ACCOUNT S AND TRACKING OPTIONS
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16. CUSTOM TWITTER FEED ACTIVITY GATHERER –
PUBLISHED VIEW
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17. CUSTOM TWITTER FEED ACTIVITY GATHERER –
CONSOLIDATED VIEW
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18. CUSTOM TWITTER FEED ACTIVITY GATHERER –
MANUAL UPDATE
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19. WHY USE CLAIMS BASED AUTHENTICATION FOR
SOCIAL NETWORKING AND COLLABORATION
• Avoid maintaining multiple digital identities
• Manage your claims in one place
• Manage access to your information and be open to
the world
• ...and it’s comfy.
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20. EXAMPLE CLAIMS BASED AUTHENTICATION USING
LINKEDIN
Trust
SECURITY TOKEN SHAREPOINT SITE
SERVICE 7) Request resource with Token
(AD FS 2.0 STS)
1) request resource
3) Authenticate request
IDENTITY PROVIDER
2) Authenticate request
SHAREPOINT
AUTHENTICATION
PROVIDER
4) Return Token 5) Token request
6) Return Token
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21. WRAP-UP: GOING SOCIAL ACROSS THE BORDERS OF
THE ENTERPRISE
“OUTSIDE WORLD” ENTERPRISE
SOCIAL CONTENT SHARING
SERVICE
BUS
INFORMATION DISCOVERY
BUSINESS RULES, SOCIAL NETWORKING
del.icio.us SECURITY &
GUIDELINES
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22. CODE REFERENCES
Activity Feeds Console Application:
http://code.msdn.microsoft.com/activityfeedsconsole
Enterprise Twitter sample by Daniel Pollard:
http://httpcode.com/blogs/PermaLink,guid,b3af80e2-
4e6f-41d6-ae93-61950a332a39.aspx
Claims based authentication:
http://blogs.pointbridge.com/Blogs/nielsen_travis
Enterprise Social Networking project (ESN):
http://esn.codeplex.com
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23. WOULD YOU LIKE TO KNOW MORE,
JUST VISIT OUR BOOTH
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24. JAN.BRUCHER@GETRONICS.COM, ANDRIES.DENHAAN@GETRONICS.COM
+31 62952 5252, +31 61130 4285
PUBLIC