Dustin Maher (dustinmaherfitness.com) graduated from the University of Wisconsin in 2006 with a degree in Kinesiology and Business knowing that he wanted to help people get in shape. Soon after graduating, he launched MamaTone Fitness in Madison, Wisconsin. In this presentation at the Greater Philly Email Marketers Meetup on June 6, Crystal Gouldey shared how this fresh-out-of-college fitness instructor grew his local fitness company to a national business with 10 locations, 28 DVDs, a published book, and an email list of 12,000+ subscribers using online marketing tactics.