How to Create Killer Emails that Make Readers Love You
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The document discusses how to create effective emails that readers love. It notes that readers want to be passionate about the topic, entertained, learn, and connect. The emails should address these desires through a positive experience on sign-up forms, welcome emails, and when readers reply. Welcome emails are important for bonding readers and setting expectations. Future emails can teach, encourage sharing, and build strong relationships through focusing on reader benefits and making new readers feel welcome. The goal is for readers to follow people, not just blogs or information.
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How to Create Killer Emails that Make Readers Love You
- 1. How to Create Killer Emails that Make Readers Love You Justin Premick justinp@aweber.com @justinpremick aweber.com
- 2. Why do we want our readers to love us? aweber.com
- 3. They keep reading aweber.com
- 4. They link to us aweber.com
- 5. They bring us new readers aweber.com
- 6. They bear with us when we try something new aweber.com
- 7. They buy (more) from us aweber.com
- 8. Why do people sign up for - and then read - emails? aweber.com
- 9. 1. They’re passionate about your topic aweber.com
- 10. 2. They want to be entertained aweber.com
- 11. 3. They want to learn aweber.com
- 12. 4. They want to connect aweber.com
- 13. 5. They have something to gain aweber.com
- 14. If your emails don’t address these desires, people probably won’t love them aweber.com
- 15. Good email doesn’t happen in a vacuum aweber.com
- 16. It creates a positive experience in all places aweber.com
- 17. Some of these places: •Signup forms •Welcome emails •On your website after clicking •When readers reply to your emails aweber.com
- 18. Set proper expectations aweber.com
- 19. Focus on how the reader benefits aweber.com
- 20. Make new readers feel welcome aweber.com
- 21. Welcome emails are the glue that bonds readers to you aweber.com
- 22. aweber.com
- 23. aweber.com
- 24. aweber.com
- 25. Welcome Emails Can... •Thank people for subscribing •Set expectations •Send people back to your site •Answer common questions •Show off reader comments and testimonials aweber.com
- 26. What about future emails? A few things they can do... aweber.com
- 27. Remember this? aweber.com
- 28. Email can teach... aweber.com
- 29. ...encourage people to share your emails with others... aweber.com
- 30. aweber.com
- 31. ... and create strong relationships & loyal fans. aweber.com
- 32. “People do not follow blogs; they follow other people.” - WritingHappiness.com aweber.com
- 33. Nobody wants more information... aweber.com
- 34. They want entertainment... aweber.com
- 35. ... they want to learn... aweber.com
- 36. ... and they want connection. aweber.com
- 37. OK, Question time! justinp@aweber.com about.me/justinpremick aweber.com