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Real-World Email Marketing
Simple, hassle-free tactics that
   will grow your business


              Justin Premick
           justinp@aweber.com
              @justinpremick
                                   aweber.com
Today, You’ll Learn:
   •2 keys to building your list online
   •6 places to build your list offline
   •How to build profitable customer
   relationships by email - automatically
   •4 easy ways to combine email with
   social media & grow your business

                                   aweber.com
Building Your List Online
 Let’s look at some examples




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To Build Your List Online,
Give People:
   •A chance to subscribe

   •A reason to do so



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Building Your List Offline
Low-Tech and High-Tech Can Both Work




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Other Offline Opportunities:
   •Phone calls
   •Client meetings
   •Packaging inserts
   •Receipts
   •Conferences & trade shows


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To Build Your List Offline:
   •Build signup into your processes
   •Offer an incentive
   •Get permission!



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How to Build Profitable
Email Relationships
from Day 1
It’s easier than you think




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24%
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Why Send Welcome Emails?
   •Set expectations
   •Drive traffic to your site or store
   •Make more sales
   •Build relationships

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Response Is Highest at
    the Beginning




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What Can You Put In a
Welcome Stream?
   •FAQs
   •Your contact info and hours
   •Customer stories & testimonials
   •What makes your business special?

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Email + Social Media
How to tie them together sensibly
and effectively




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Why Combine Email
   with Social?


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42%
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42% of social users
check email 4+ times
       per day

               Source: Merkle

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Why Combine Email
with Social?
   •Grow your audience
  •Get more links & social shares
  •Cultivate your fan base
  •Make more sales

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4 Ways to Combine
  Email + Social


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1. Ask email subscribers
      to follow you


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2. Ask subscribers to
  share your email


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3. Share your emails
with followers yourself


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4. Build your email list
 via your social pages


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One Last Thing...



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Thank You!

      Get the Slides:
slideshare.net/aweberinc

Questions? Find Me Here
     justinp@aweber.com
        @justinpremick

                          aweber.com

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Real-World Email Marketing: Simple, Hassle-Free Tactics That Will Grow Your Business

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