연사 : Ojima Hideki (Head of Japan Marketing, AWS)

1. How to grow the community
-- from case of #JAWSUG --
Hideki Ojima
hidekio@amazon.co.jp
Head of Japan Marketing
Amazon Data Services Japan K.K.

2. Who am I ?
Hideki Ojima / / 오지마 히데키
Head of Japan Marketing, Amazon Data Services Japan K.K.
AWS 일본 마케팅 총괄로 2009년부터 일본 시장에서의 모든
마케팅 활동들을 관장하고 있습니다. 2010년 처음으로 JAWS-UG
(Japan AWS User Group)을 조직하기 시작해 일본 유저 그룹의
성장을 지원해왔으며, 현재 덕분에 JAWS-UG는 일본 전역에 걸쳐
40여개의 조직으로 확대되었습니다.

3. JAWS-UG = Japan AWS User Group
Since 2010 from Tokyo

5. 宮崎
札幌
仙台
名古屋大阪
金沢
京都
山口
佐賀 福岡
鹿児島沖縄
熊本
浜松
静岡
長崎
神戸
大分
湘南
岩手
福井
徳島
広島
つくば
横浜
さいたま
長岡
函館
青森
山形
秋田
中央線
島根
岡山
北九州
会津
千葉
東京
高知
愛媛
うどん県
… and now there are 43 subsidiaries
in Japan. (as of 2014/3/15)

6. March 15th 2014

7. The Annual Conference of
JAWS-UG

8. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.
JAWS Road Trip (Bus tour)
2014, March 14th (Fri)
Participants: 80 +

9. JAWS DAYS CONFERENCE
2014 March 15th (Sat)
・7 Tracks, 50+ Sessions
・Registration: 1,300 +
・Attendees: 1,000 +
・Party & Lightning Talks
Session

10. JAWS Community Leaders
Meeting
2014, March 16th (Sun)

11. Why Community?

12. Peer talks work well for
Listening
Learning
Respecting
…. and having Fun!

13. Community is …
Knowledge Generator
Knowledge Exchanger
Knowledge Archives
about specific topics

14. JAWS-UG is …
Knowledge Generator
Knowledge Exchanger
Knowledge Archives
about AWS!

15. How to build & grow
Community?

16. #1 Need key leaders who are
willing to…
know new things
teach and encourage others
listen to others
… and know the community

17. How AWS Japan built the community
Contributors in groups are key: Finding Key contributors by AWS from multiple
other communities and customers. Then, recruiting the contributes as leaders of the
community.
<Key Criteria>
 Know the community’s activities
 Good Skills in tech and human communications
 Passion for knowing / teaching new technologies / business models
<For Example: JAWS-UG Tokyo>
AWS Book Authors
Java Community
Web Developers
Community
Customers
Bloggers on Cloud
Computing

18. #2 Finding the first followers
from..
Meetups (including other communities)
Social Networking
Drinking! (<- Important!)

19. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement

20. #3 Keep running communities
continuously by…
Study Group/ Hands on (1:N)
Drinking (N:N)
SNS / Web (anytime, anywhere, anybody)

21. Of course, AWS Japan is always
supporting JAWS-UG growth.
2011
2010
2012
2009
2013
2014

22. Key Triangle for community growth
[Study Group]
=> Information Exchange & Generation
[Drinking]
=> Know each other in person
[SNS/Web]
=> Keep and strengthen the engagement
Beginners for AWS
Join! Information feed
Encouraging & Mentoring
Feedbacks
Connect!!

23. Connecting each community triangle…
Creating stronge
communities

24. Some key Items for community growth….
Icon Images
(on Stickers, T-Shirts, Web…etc)
Hashtag
(for Twitter, facebook, Blog, Youtube..)
Recognition
#jawsug
#jawsdays

25. Next Challenge : E-JAWS
(Enterprise JAWS-UG)
“CIO talks CIOs” Community

26. You can start Today!