사업계획서는 이제 그만, 지금은 MVP 개발이 대세!
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The document discusses how to build a minimum viable product (MVP) for a startup. It recommends: 1. Focusing on a simple implementation of your initial idea with the core set of minimum features to test it. 2. Releasing your MVP to users and listening to their feedback to learn and adapt before scaling up. 3. Using cloud platforms like AWS to lower the costs of innovation by enabling startups to fail faster, fail cheaper, and get to an MVP for around $250 within 3 months through automated resource management and devoting developer time to building the product instead of infrastructure.
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사업계획서는 이제 그만, 지금은 MVP 개발이 대세!
- 1. Getting to MVP (Minimum Viable Product)
- 2. Traditional World customer is known features are known solution is known
- 3. Traditional World is not where we live
- 4. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
- 5. Lean Startups: LEARN & ADAPT
- 6. 1. Focus on a simple implementation of your idea
- 7. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features
- 8. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users
- 9. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users Minimum Viable Product
- 10. MVP Smallest thing I can do to test my idea?
- 11. a prototype shouldn't require big investments
- 12. It should be cheap and validate ideas
- 14. This Session From 0 to MVP in 30 minutes
- 15. What matters most? Cost of Innovation Focus
- 16. « Want to increase innovation? Lower the cost of failure » Joi Ito
- 17. AWS enables you to Fail Forward Fail Faster Fail Cheaper
- 20. Innovation & Iteration Now: re-written as app. Photo sharing is just one feature photo app. Sold to FB for 1bn Scale Started: burbn, location-based mobile Time
- 21. Innovation & Iteration Now: micro-blogging, podcasts 500M users, >10Bn valuation Scale Started: odeo, site to create & share Time
- 22. Innovation & Iteration Now: raised $42M, successful. But then game 52… downloaded 1B times, 25% paid, best sold game on AppStore Scale Started: developed 51 games, none very Time
- 23. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
- 24. AWS lowers the cost of Innovation Scenario Scale Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash…. Time
- 25. Dev / Test Environment Average Spend Scale $0 p/m Time
- 27. Beta Release / MVP Average Spend Scale $235 p/m Time
- 28. Getting to MVP for $250 Total Spend to MVP Scale $250 $0 $15 $235 Time • 3 months dev/test/release • Serving Beta customers • Ready for full production and scale
- 29. FOCUS! Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) Build apps, not infrastructure
- 30. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
- 31. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
- 32. Focus requires Automation AWS Elastic Beanstalk AWS OpsWorks AWS CloudFormation DIY / On Demand Automated resource management – web apps made easy DevOps framework for application lifecycle management and automation Templates to deploy & manage template-driven provisioning DIY, on demand resources: EC2, S3, customer AMI’s, etc. Convenience Control
- 33. DEMO Your MVP on AWS Elastic Beanstalk
- 34. What’s AWS Elastic Beanstalk?
- 35. We Create the EC2 Instance You Focus on Developing Your App User Application Application Service HTTP Service Language Interpreter Operating System Host
- 36. Flexibility to Choose your Stack
- 37. We’re going to build this…
Notes de l'éditeur
- TIME TO MARKETNeed to launch the business quicklyLong development cycles and high costsInability to experiment and test the hypotheses that underpin the businessSCALABILITYUnpredictable demandNeed to deal with spiky traffic or sudden increase in usersNeed to scale out to cover new markets / regionsCOST & REVENUENo CAPEX budget Inability to forecast demand & commit long term contractsNeed to run a lean business & focus on generating revenue
- We have a variety of purchase options that allow you to match your workload to the right model, and we’re happy to help you optimize your bill by working with you to choose the right mix of several of these.
- We have a variety of purchase options that allow you to match your workload to the right model, and we’re happy to help you optimize your bill by working with you to choose the right mix of several of these.
- AWS lets you lower the cost of innovationAccelerate your speed, be more agile, increase the value of your product.
- We have a variety of purchase options that allow you to match your workload to the right model, and we’re happy to help you optimize your bill by working with you to choose the right mix of several of these.