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This is what I do.
Axbom Innovation
Lifecycle of successful ideas



                 !
         !!!!!!!!!




                                                           !!!!!!!!
                                                             !
                                                             !
                     Feedback mechanisms. Environment. Trends.
                                                                      version 1.0 !




  I’m involved in the full lifecycle of a
       digital product or service.
Axbom Innovation
Lifecycle of successful ideas



                 !
         !!!!!!!!!




                                                           !!!!!!!!
                                                             !
                                                             !
                     Feedback mechanisms. Environment. Trends.
                                                                      version 1.0 !




 I make use of user-centric methods to
     define problem and solution.
Axbom Innovation
Lifecycle of successful ideas



                 !
         !!!!!!!!!




                                                           !!!!!!!!
                                                             !
                                                             !
                     Feedback mechanisms. Environment. Trends.
                                                                      version 1.0 !




     I visualize the solution for all
 stakeholders to gain agreement and
   understanding for change needs.
Axbom Innovation
Lifecycle of successful ideas



                 !
         !!!!!!!!!




                                                           !!!!!!!!
                                                             !
                                                             !
                     Feedback mechanisms. Environment. Trends.
                                                                      version 1.0 !




 I validate the solution in a way that
makes sense for the ambition and scope
             of the project.
Axbom Innovation
Lifecycle of successful ideas



                 !
         !!!!!!!!!




                                                           !!!!!!!!
                                                             !
                                                             !
                     Feedback mechanisms. Environment. Trends.
                                                                      version 1.0 !




I coach, educate and inspire the people
   who own and manage the solution.
Axbom Innovation
Lifecycle of successful ideas



                 !
         !!!!!!!!!




                                                           !!!!!!!!
                                                             !
                                                             !
                     Feedback mechanisms. Environment. Trends.
                                                                      version 1.0 !




  ....and I continuously optimize the
solution based on key indicators, new
         findings and insights.
Where are you?




Idea or problem   Concept/Prototype Business as usual


        I help you in your situation.
strategy workshop


                                              field studies and
                                                  interviews
Idea or problem
                                concept-/ interaction design
                                      and prototype

              experience mapping and
                insights generation
user testing

Concept or
prototype
                           workshop / focus groups



             iterative redesign / AB-testing
inspiration
Business as usual

                                   coaching



                    optimization
Some of my awesome customers
                               *

                                                    *


                           *




*   = as a subcontractor           ...and some secret ones ;)
The type of stuff I’ve done for them...
  Skaffa personlig PIN-kod - STEG 1 AV 2


  Fyll i ditt personnummer (ÅÅÅÅMMDD-NNNN)

   ! Ogiltigt personnummer. Försök igen.




                 NÄSTA
...and this is what they said.
“Per is an easy-to-work-with "Jack-of-all-trades" within web
content management. He comes from a communications
background based on usability and accesibility and has a good   1
set of skills within IT as well. The future is your´s Per!”
— Inger Greve, hired Per as a consultant




   linkedin.com/in/
        axbom
Per Axbom
Experience Designer.
Digital Strategist.


Based out of Stockholm, Sweden.


+46 709 13 25 00
per@axbom.se
http://about.me/axbom




Follow @axbom on Twitter.

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Axbom - This is what I do

  • 1. This is what I do.
  • 2.
  • 3. Axbom Innovation Lifecycle of successful ideas ! !!!!!!!!! !!!!!!!! ! ! Feedback mechanisms. Environment. Trends. version 1.0 ! I’m involved in the full lifecycle of a digital product or service.
  • 4. Axbom Innovation Lifecycle of successful ideas ! !!!!!!!!! !!!!!!!! ! ! Feedback mechanisms. Environment. Trends. version 1.0 ! I make use of user-centric methods to define problem and solution.
  • 5. Axbom Innovation Lifecycle of successful ideas ! !!!!!!!!! !!!!!!!! ! ! Feedback mechanisms. Environment. Trends. version 1.0 ! I visualize the solution for all stakeholders to gain agreement and understanding for change needs.
  • 6. Axbom Innovation Lifecycle of successful ideas ! !!!!!!!!! !!!!!!!! ! ! Feedback mechanisms. Environment. Trends. version 1.0 ! I validate the solution in a way that makes sense for the ambition and scope of the project.
  • 7. Axbom Innovation Lifecycle of successful ideas ! !!!!!!!!! !!!!!!!! ! ! Feedback mechanisms. Environment. Trends. version 1.0 ! I coach, educate and inspire the people who own and manage the solution.
  • 8. Axbom Innovation Lifecycle of successful ideas ! !!!!!!!!! !!!!!!!! ! ! Feedback mechanisms. Environment. Trends. version 1.0 ! ....and I continuously optimize the solution based on key indicators, new findings and insights.
  • 9. Where are you? Idea or problem Concept/Prototype Business as usual I help you in your situation.
  • 10. strategy workshop field studies and interviews Idea or problem concept-/ interaction design and prototype experience mapping and insights generation
  • 11. user testing Concept or prototype workshop / focus groups iterative redesign / AB-testing
  • 12. inspiration Business as usual coaching optimization
  • 13. Some of my awesome customers * * * * = as a subcontractor ...and some secret ones ;)
  • 14. The type of stuff I’ve done for them... Skaffa personlig PIN-kod - STEG 1 AV 2 Fyll i ditt personnummer (ÅÅÅÅMMDD-NNNN) ! Ogiltigt personnummer. Försök igen. NÄSTA
  • 15. ...and this is what they said. “Per is an easy-to-work-with "Jack-of-all-trades" within web content management. He comes from a communications background based on usability and accesibility and has a good 1 set of skills within IT as well. The future is your´s Per!” — Inger Greve, hired Per as a consultant linkedin.com/in/ axbom
  • 16. Per Axbom Experience Designer. Digital Strategist. Based out of Stockholm, Sweden. +46 709 13 25 00 per@axbom.se http://about.me/axbom Follow @axbom on Twitter.