This document discusses the corporate social responsibility efforts of La Granja 360, a wine brand. It describes La Granja 360's goals of minimizing environmental impact, supporting animal welfare, and contributing to solutions for social issues like reducing alcohol abuse. The document provides details on La Granja 360's initiatives, such as conducting life cycle assessments of its wine bottles to identify opportunities to reduce environmental impact, partnering with an animal sanctuary called Farm Sanctuary to adopt and care for rescued farm animals, and supporting education campaigns around responsible drinking.

1. CORPORATE SOCIAL RESPONSIBILITY
LA GRANJA 360
Developed by Axial Vinos
www.axialvinos.com

3. CORPORATE SOCIAL RESPONSIBILITY LA GRANJA 360
Axial Vinos © 2014 3
INTRODUCTION
What is CSR?
What does CSR mean for La Granja 360?
Our goal
LA GRANJA 360 IN A GLANCE
La Granja 360 roots
Presence & distribution
Brand building
ENVIRONMENTAL PERFORMANCE OF LA GRANJA 360
Actions
1. Impact analysis & management
Life cycle assessment of a La Granja 360 wine bottle.
Materials
2. La Granja 360 and its commitment to Animal Welfare
SOCIAL PERFORMANCE OF LA GRANJA 360
Actions
1. Drink with moderation campaign
College Drinking USA
Wine in moderation EU
2. La Granja 360 and its commitment to music
Sweet Relief Musicians Fund
3. Supporting local wine talents
LA GRANJA 360’S GOALS FOR THE FUTURE

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5. 5CORPORATE SOCIAL RESPONSIBILITY LA GRANJA 360
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INTRODUCTION
What is CSR?
Corporate Social Responsibility (CSR) is the responsibility that companies or
organisations take for their actions according to their environment they are in. This
responsibility can be taken in two different aspects; the first one is responsibility
regarding the natural environment and the second one is responsibility more
focussing on the social environment the company is in.
Below are some internationally accepted definitions of corporate social
responsibility to get an idea of corporate social responsibility.
“Corporate Social Responsibility is ‘the responsibility of enterprises for their
impacts on society’. To fully meet their social responsibility, enterprises “should
have in place a process to integrate social, environmental, ethical human rights and
consumer concerns into their business operations and core strategy in close
collaboration with their stakeholders.”
The European Commission’s official definition of CSR
“Another, more international, way to define Corporate Social Responsibility is ‘the
responsibility of continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large.”
The World Business Council for Sustainable Development’s definition of CSR

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What does CSR mean for La Granja 360?
La Granja 360 is an innovative and creative wine brand which distinguishes itself
by its creative labels.
Originally, the brand was created to entertain consumers and to bring happiness to
the world of wine but we believe our brand can expand this happiness and bring
some happiness to the world where necessary.
La Granja 360 believes that the environment plays a key role in the production of
its wines. Therefore, La Granja 360 wants to contribute, by means of the decisions
it takes, to a sustainable environment.
Our goal
La Granja 360 acts mindfulness towards all these social- and
environmental-related decisions it takes. Therefore we want to raise awareness
among all La Granja 360 wine lovers and go further beyond our responsibility with
the environment and society.
La Granja 360 only collaborates with international organisations that fulfil the need
of more environmental and social consciousness. Our goal can be separated in two
individual ones:
• Taking responsibility considering environmental issues: minimize carbon
footstep and contribute to the improvement of animal welfare.
• Bring some happiness to the world, by means of contributing to the
decrease of alcoholism and alcohol abuse worldwide.
ACTION SWEET SPOTS
The focus area for La Granja 360 CSR is the USA. The decision to focus on this area
is based on the fact that USA is the key distribution market for La Granja 360.
Therefore most of our partnerships are established within the USA.

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LA GRANJA 360 IN A GLANCE
Here you can find some key figures and facts about the brand to get an idea of La
Granja 360.
La Granja 360 roots
• Passionate winemakers from Cariñena for more than 60 years.
• 230+ members working hand-in-hand in the cooperation.
• A Spanish DO with 90+ years of experience in winemaking.
Presence & distribution
• Worldwide presence in more than 10 countries.
• 12 distributors & retailers in 3 continents.
• 600+ sales hotspots worldwide. (250 in USA and more than 400 in
Europe)
Brand building
• 1,715 hours exclusively dedicated to support La Granja 360.
• Potential scope of 2,000,000 Internet Users all around the world.
• 25% of sales benefits are designated to support the brand.

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ENVIRONMENTAL PERFORMANCE
OF LA GRANJA 360
WHAT MATTERS?
The intensive use of natural sources over the past decades has taken its toll of the
environment and the prospects for the future are not making it any better.
• Scientists predict water scarcity to rise by 40% due to climate change.
• Global warming of 0.2ºC per decade, which means 2ºC per century.
Awareness of the conditions of the environment is increasing dramatically and we
realize that the globe is asking for a profound change according the depletion of
the environment.
La Granja 360 shares this awareness and attaches a lot of value to this problem.
Therefore, our commitment with the planet is built on 4 basic pillars:
• Decrease the environmental impact of La Granja 360 as much as possible
• Minimize the carbon footstep of our brand
• Analyze the product life cycle of a La Granja 360 wine bottle – it shows
the cycle of a La Granja 360 wine bottle, starting from the cultivation of the
vines to the transportation of the bottle of wine.
• Analyze and select only the most sustainable packaging materials

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ACTIONS
1. Impact analysis & management
Life cycle assessment of a La Granja 360 wine bottle
Life Cycle Assessments (LCA) determines the environmental repercussion of every
distributed wine bottle during its entire life cycle.
It includes the analysis of the different product life stages:
• Cultivation and maintenance
• Transformation process in the winery
• Transportation and distribution
Through the study of our products’ life cycle, we can identify the best practice and
select the most appropriate materials, suppliers and processes, establishing
ad-hoc environmental goals. This results in products and processes with a low
level of environmental impact during the entire life cycle.
INFOGRAPHIC: Lifecycle of AXIAL VINOS* wine bottle
*AXIAL VINOS: La Granja 360 Wines Company

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CONTRIBUTION OF EACH PHASE OF THE LIFECYCLE
TO TOTAL ENVIRONMENTAL IMPACT%
32%
27%
41%
Cultivation and
maintenance
Transformation process
in the winery
Transportation
and distribution
72,5 mPt*
49,1 mPt*
58,1 mPt*
CULTIVATION
& MAINTENANCE
27% Maintenance works & harvest
39% Fertilizers & pesticides
20% Watering
14% Other materials
39%
27% Processes
66% Bottling
6% Air-conditioning
1% Lighting
TRANSFORMATION PROCESS
IN THE WINERY
66%
5% National
95% International
*
Considered exclusively
Axial Vinos model of
distribution
TRANSPORTATION
& DISTRIBUTION
95%

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Total environmental impact of AXIAL VINOS wine bottle lifecycle: 179,1 mPt*
* Methodology of impact analysis: Eco-indicador’ 99 (AKA Eco-indicator’ 99). This method is based on a weighting
coefficient enabling the calculation of a single value - ‘eco-indicator’ measuring the environmental impact. It is
measured in ‘milipuntos (mPt)’. 1 mPt represents 1 hundredth of the environmental charge of the average European. The
bigger the Eco-indicator, the higher the environmental impact.
MAIN FIELDS OF ACTION ACROSS ENVIRONMENTAL IMPACT:
GOAL 2020
Average use of
pesticides in 2003
Average use of
pesticides in 2013
Goal 2020: Reduction
of 10mPt compared to
2003 (38%)
Use of recycled glass
in 2003 (33%)
Use of recycled glass
in 2013 (66%)
Hot-spot 2020: 100%
bottles reused
Average bottle weight
in 2003: 700 g
Average bottle weight
in 2013: 500 g
Hot-spot 2020: Weight
reduction up to 50%
2003 2013 goal
2020
20
40
60
80
- 10%
2003 2013 goal
2020
20
40
60
80
- 20,4%
2003 2013 goal
2020
20
40
60
80
- 11,3%
Enviromental
impact (mPt)
Enviromental
impact (mPt)
Enviromental
impact (mPt)

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Materials
For the production of a La Granja 360 wine bottle are the best suppliers selected
according to:
• Their environmental & social responsibility
• Eco-efficiency of their production processes
• Proximity to our headquarters to avoid long-distance distribution
• Their product offer meets:
• Weight reduction
• Natural and Energy Resources optimization
• Consumer safetyI
NFOGRAPHIC: Material analysis of La Granja 360 bottles
BOTTLE
LABEL
2003 2013 2020
40
80
- 11,3%
(mPt)*
Selecting bottles with as less
weight as possible to minimize
the product’s carbon foot print
Since 2003, the environmental
impact of the production
proces has decreased by 11,3%
due to reduced bottle weight
The goal for 2020 is to reduce
bottle weight by 50% in
comparison to 2003
*(mPt):
Unit to measure environmental impact .
1 Pt represents 0,01 of the environmental
burden of an average European citizen.
Raw materials: virgin cellulose pulp
Printing: Inks free of heavy metals or levels well below the maximum
allowed level
Adhesive SH6020. Certified for direct contact with low-fat foods

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SCREWCAPCAPSULE+CORK
94,8%5,2%
100% Biodegradable
CORK
1 PIECE: less
production = -CO2
Material: Aluminium(Al)
Recyclable material
POLYLAMINATE CAPSULE
SCREWCAP
We encourage the use
of screw taps when
quality requirements
allow it
The materials consist of
AL+PVC+AL
Withdrawal of capsules
in special containers so
aluminium can be reused
Material: Aluminium (Al)
Recyclable material
Printing: inks free of
heavy metals or levels
well below the maximum
allowed level
Material: Aluminium (Al)
Recyclable material
The wirehood is essential
to complete the covering
of a bottle of cava so that
it can only be used once.
TRADITIONAL TWIST
FREE BELT WIREHOODS
PRINTED DICS
CASES
Raw materials: Craft paper and
coating made of pulp coming
from BIO-SUSTAINABLE
FORESTS
Printing: Water-based inks -
those who contain heavy metals
are acceptable according to the
rules 11/97
La Granja 360 Wine bottlesLa Granja 360 Cava bottles

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2. La Granja 360 and its commitment to
Animal Welfare
What matters?
The limited access to natural energy sources is not the only aspect people are
worried about nowadays. Another problem is the increasing demand of animal
products. In order to meet this increasing demand, factory farms have been
thrown up over the past few decades.
Only in the USA the number of factory farms has grown by 30% over the last ten
years. Along with this, raise the number of animals that died due to bad living
conditions. According to ‘Empty All Cages’ (animal welfare organization) between
4 and 5 million farm animals die each year due to bad living circumstances.
Driven by its values to improve happiness and friendliness, La Granja 360 wants
contribute to the raise respect toward animals.
Farm Sanctuary
Farm Sanctuary, founded in 1986 is a non-profit organisation which provides a safe
home for farm animals that have been rescued from stockyards, factory farms and
slaughterhouses.
Farm Sanctuary in numbers
• 28 years of experience in animal welfare
• Owns 3 sanctuaries across the USA
• In 2012, Farm Sanctuary rescued 985 animals from abuse and neglect
and it provided lifelong refuge to more than 1,000 animals.
Mission
“To protect farm animals from cruelty, inspire and change the way society sees and
treats farm animals.”
www.farmsanctuary.org

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How La Granja 360 collaborates with Farm Sanctuary
La Granja 360 is collaborating with Farm Sanctuary by means of adopting farm
animals; this does not mean that La Granja 360 owns the animal, but the brand
will cover the costs for taking care of the animal.
Along with the brand’s values, La Granja 360 aims to bring some happiness to the
animals that Farm Sanctuary rescues and shares a mutual goal with the US
organization: giving an end to animal cruelty.
La Granja 360 will start with the adoption of 3
animals; a pig, a chicken and a duck - animals
shown on the labels of the brand.
The choice for these 3 animals is based on the special
commitment the brand has to the ambassadors of its
wine; a duck, a pig and a chicken.

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Community engagement
We keep you up to date about our animals through the social media channels of
our brand La Granja 360. Besides updating about our animals we will keep you
updated about the events and actions of our partner Farm Sanctuary. Our social
media channels will also be used to teach you something about animals; because
the more we know about the animal the better we can contribute to the
prevention of cruelty. The campaign is focusing on the adopted animals, a duck a
pig and a chicken, but will not be limited to those animals.
An interactive Facebook campaign will be launched to get you involved in our
engagement with Farm Sanctuary.
Commitment
La Granja 360 wants to create lasting and trustful relationships with
animal-welfare shareholders and is searching for more ways to collaborate with
Farm Sanctuary in the future.

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SOCIAL PERFORMANCE
OF LA GRANJA 360
WHAT MATTERS?
Besides taking responsibility in environmental matters, La Granja 360 wants to
contribute to the improvement of some social matters as well. La Granja 360
became aware of different social problems that occurred in the world and believes
that it can help ending those problems.
‘Wine makes daily living easier, less hurried, with fewer tensions and more
tolerance.’’
Benjamin Franklin
Considering the decline of social welfare after the decline of worldwide economy,
arises the need of empowered individuals that take direct responsibility for social
matters. La Granja 360 wants to collaborate with these communities of social
challengers that understand the importance of keeping culture alive.
ACTIONS
1. Drink with moderation campaign
An important problem all around the world is excessive alcohol consumption. La
Granja 360 believes, together with many other organisations, that alcohol can
only be enjoyed in moderation. Since, La Granja 360 is an alcoholic beverage it
wants to take its responsibility here.
La Granja 360 wants to contribute to the decrease of excessive alcohol
consumption and injuries caused by the consumption of alcohol and to
increase the number of people that seeks help for his alcohol problem.

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The alcohol problem in numbers:
USA
• The start drinking age in the USA is estimated at 13 years old, which
remarkably lower than the official minimum age of 21 years.
• In the USA are 599.000 students exposed to injuries caused by excessive
alcohol consumption. Although there are organisations that try to prevent
this problem and the majority of students is aware of it the problems this
excessive consumption could lead to. According to the NIAAA (National
Institute of Alcohol Abuse and Alcoholism)
• Only 5 percent of the students sought treatment for his alcohol problem.
EUROPE
In Europe, the problem is even bigger; it is the heaviest drinking region in the world
and this is spread across all ages and all countries.
• However the average minimum age for drinking is 18 years, over 40
percent of teenagers between 15-16 years old do binge drinking.
• In most of the European countries the majority has been drinking alcohol
before the age of 13.
College Drinking USA
College Drinking Prevented is a program developed by The National Institute on
Alcohol Abuse and Alcoholism to provide comprehensive information on issues
related to alcohol abuse and binge drinking among college students. The NIAAA
has been an independent institution since 1974.
Mission
“To share science-based information in an accessible and practical ways to give
college administrators, parents, and concerned students a foundation for alcohol
intervention activities. ”
How ‘La Granja 360’ collaborates with ‘College Drinking USA’
La Granja 360 is collaborating and supporting the College Drinking program by
means of connecting the programming to the brand.
www.collegedrinkingprevention.gov

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As visible on the La Granja 360 website, the College Drinking prevention program
is linked to the La Granja 360 media actions. In this way, La Granja 360 raises
awareness for the program and helps College drinking USA to achieve their goals.
Wine in moderation EU
Wine in moderation is a non-profit organisation founded in 2011 by the European
wine sector. The organisation was found to coordinate the international
development of the Wine in Moderation program (WIM). Their vision is to secure
responsible and moderate wine consumption patterns as social and cultural norms
by spreading their message in Europe and beyond.
All the members of WIM are related to the European wine industry and are active
in one the three pillars of WIM: education about moderate and responsible wine
drinking, self-regulation of commercial communication and development and
sharing of science based information.
How ‘La Granja 360’ is collaborating with ‘Wine in Moderation EU’
La Granja 360 is collaborating and supporting the Wine in Moderation campaign by
means of connecting the program to the brand. La Granja 360 will send out a
corporate ´wine in moderation message´ through all its communication channels
and a banner of the program is visible on the website of La Granja 360.
www.wineindmoderation.eu

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2. La Granja 360 and its commitment to
music
We understand wine as a vivid part of culture, as music is. That’s the reason why we
can not ignore the increasing number of creative professionals in the need of
financial support triggered by:
• Only an employment growth of 5% is predicted till 2022 in the music
industry, this percentage is significantly lower than in any other industry
• A large number of musicians is dependent on governmental funding,
which were shortcut due to economic downturns.
• Over 65% of professional musicians cannot afford a health insurance.
• The average income is less than $25,000
Being highly linked with these creative professionals, La Granja 360 aims to
support them. Artists, such as musicians, are mostly fully dependent on their own
skills and often it is partly luck that makes it possible for them to make a living out
of their talent. La Granja 360 wants to reach out to those people, because it
attaches a lot of value to the creativity – soul of our brand, and remaining existence
of these professions.
Sweet Relief Musicians Fund
Sweet Relief Musicians Fund is an organisation that supports all kinds of musicians
in need. Sweet Relief helps the musicians by means of financial support in times
that they need it.
The organisations provides assistance, through covering medical and living
expenses including insurance premiums, prescriptions, medical treatment and
operative procedures, housing costs, food costs, utilities and other basic
necessities since 1994.
www.sweetrelief.org

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Sweet Relief Musicians Fund in numbers:
• 20 years of supporting musicians
• 621 worldwide leading musicians collaborate with Sweet Relief. Among
these famous names we find:
- Beyonce
- Bruce Springsteen
- Enrique Iglesias
- Red Hot Chili Peppers
- Shakira
•Sweet Relief provides service to the music community through financial
assistance in 5 of the basic needs: Insurance Premiums, Prescriptions,
Housing Costs, Food Costs and Alternative Therapies/Treatments not
covered by insurance.

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Mission
“Sweet Relief Musicians Fund provides financial assistance to all types of career
musicians who are struggling to make ends meet while facing illness, disability, or
age-related problems. In other words, Healing Musicians in Need. We all have
received so much out of music; it's time to give a little back!”
(Official mission statement Sweet Relief Musicians Fund)
Way of collaborating with Sweet Relief Musicians Fund.
La Granja 360 will support Sweet Relief Musicians Fund by means of bidding on
their auction.
The money that they earn with the auctions will be used to support the fund. The
auction contains Meet-and-greets, CD’s and different kinds of tickets (e.g. VIP
concert tickets).
Through our social media channels we will keep you up to date about the auctions
and about the products we buy. We will give you the chance to win the auctioned
products by use of our social media channels. The meet-and-greets and concert
tickets can be used in a concert city of your choice. In this way La Granja 360 will
raise awareness for Sweet Relief Musicians Fund and supports the fund.
3. Supporting local wine talents
La Granja 360 is the wine ambassador of Spanish wine creativity. Innovation is in its
DNA and as it couldn’t be any other way, La Granja 360 focuses its efforts on
spreading the innovation culture among new Spanish wine talents.
Supporting the new wave
Spanish wine sector remains, in the majority of the cases, traditional in terms of
education. Once understood that education goes beyond rational techniques and
moreover, follows the path of emotions and experience, La Granja 360 works
hand-in-hand with local organizations and institutes to get the new-wave
dynamics of international wine business closer to the new Spanish generations of
oenologists.
www.estudiaelvino.com

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The creativity heroes
The end of highly specialization leads to the need of having a great field view of
what happens in a winery from the vines cultivation to the end of distribution
chains and communication resources. No doubt that acquiring this comprehensive
approach needs great doses of creativity attached to these traditional learning
dynamics.
La Granja 360 creates a special program where future wine talents learn how to
handle creativity sessions to enjoy the process of creating further than wine:
customer experiences, emotions.
Boring: a word out of our vocabulary
Fun, fun and fun! Fun is the best way to learn. This is how La Granja 360 teaches
our Spanish wine talents to listen to their emotions and get connected with their
team and surroundings to establish a solid wine plan towards business innovation,
marketing strategy and consumer trends.
We believe that sharing our love for wine with them will contribute to their career
in the international wine business.

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LA GRANJA 360’S
GOALS FOR THE FUTURE
To get more and more involved in the social environment of La Granja 360 it is
necessary to keep developing the CSR actions.
La Granja 360 would like to intensify the collaboration with current partners to get
the most out of it for both parties. Besides the current partnerships it would like to
start new collaborations with other partners that can help us reaching our long
term goal:
• La Granja 360 is a brand that has sustainability integrated in every aspect
of its organisation and considers the environmental and social impact of
every action it takes. Furthermore, La Granja 360 wants to stay true to its
original philosophy of spreading wine happiness across the globe.
Extend collaboration
We would like to extend our collaboration with Farm Sanctuary, to get closer to our
goal; stop animal cruelty. There are still many options available to intensify our
collaboration with them and we are developing new ways of collaboration.
New partners
Considering environmental sustainability, we believe after having our own
production and distribution process as sustainable as possible we can contribute to
a sustainable environment in the communities around us.
In order to extend La Granja 360’s social and environmental actions, new partners
will be approached. Organizations that we would like to collaborate with in the
future, to improve our social responsibility are the following organizations:

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Sunday Streets San Francisco
Sunday Streets San Francisco is an initiative to encourage outdoor recreation and
community activities in San Francisco, the organisation throws several events
throughout the year, at these events it closes some streets in the city of San
Francisco for automobile traffic and clears the way for everybody who wants to
enjoy these large temporary public spaces.
People can ride bicycle, walk, and run or do yoga or any other physical activity.
During these events health institutions organise free activities and share
information about their services.
Sunday Streets is designed to make people aware of the alternatives to live a
healthier life. We from La Granja 360 believe that there is an increasing demand for
healthier lifestyles, but we also see that it is difficult to start one in a world with all
kinds of unhealthy temptations. Therefore, an initiative like Sunday Streets San
Francisco is good way to support healthier lifestyles.

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Urban Farming
Urban Farming™ is an organisation that supports and encourages the
establishments of gardens on unused land and space and to make private gardens
available for the community. The reason for this is to create an abundance of food
for people who need it. Besides this Urban Farming™ raises awareness for health
and wellness and educates people to create a sustainable system.
Where La Granja 360 is now focussing on the USA, through Urban Farming we
could expand our actions since Urban Farming has presence all around the world.
Together with Urban Farming we can contribute to a happier and healthy world.
La Cocina
La Cocina is an organization that helps the society in two ways. First of all, its helps
low income entrepreneurs through providing affordable commercial kitchen
space. La Cocina was born out of a belief that a community of natural
entrepreneurs, given the right resources, can change business into a profit making
business where the entrepreneur, his family and community can benefit from.

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28. CORPORATE SOCIAL RESPONSIBILITY
LA GRANJA 360
www.lagranja360.com