2. axz.mx/gandhi-gun

13. axz.mx/c-matrix

14. axz.mx/m-maps

15. axz.mx/c-audits

16. axz.mx/persona-ux

17. axz.mx/c-templates

18. axz.mx/govern-it

33. axz.mx/super-awesome-csw

34. axz.mx/super-awesome-csw

35. axz.mx/super-awesome-csw

36. axz.mx/super-awesome-csw

37. axz.mx/super-awesome-csw

38. axz.mx/super-awesome-csw

39. axz.mx/super-awesome-csw

40. axz.mx/content-template

41. axz.mx/omnigraffles

44. axz.mx/best-tools

45. axz.mx/c-experiments

46. axz.mx/ga-dashboards

47. axz.mx/r-tool

48. axz.mx/sem-rusher

49. axz.mx/c-insights

50. axz.mx/scream-frog

51. axz.mx/data-sets-free

63. axz.mx/ru-experienced

64. axz.mx/tinder-box

65. axz.mx/commotion-engine

66. axz.mx/bid-sketch

71. SLIDE #9 - So You’ve Heard about Web Content Strategy. Now What? by Nell Kauls – Link
SLIDE #10 - Web Strategies Sites Content Matrix – Link
SLIDE #11 - Using Mind Maps for UX Design by Catriona Cornett – Link
SLIDE #12 - Content Inventory – Degree Programs by Russ Beeson – Link
SLIDE #13 - How User Personas Can Improve Your SEO Strategy by KISSMetrics – Link
SLIDE #14 - Content Templates to Get Your Clients Thinking Content-First by James Deer – Link
SLIDE #15 - Governance Model for SharePoint 2010 by Microsoft – Link
SLIDE #54 - Academia Sucks the Soul Out of Design The Presentation Designer – Link
SLIDE #57 Developing an Experience Strategy in 4 Parts by David Armano – Link
*All Photos Are Property of The Respective Copyright Holder

72. 1. Content Strategy: Connecting the Dots Between Business, Brand & Benefits by Rahel Anne Bailie &
Noz Urbina– Link
2. Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link
3. Selling Content Strategy by Karen McGrane – Link
4. The Business of Content by Melissa Rach – Link
5. Selling the Value of Your Content Strategy By Steve Walker – Link
6. Content Strategy: 3 Ways to Get Buy-In from the Corner Office by Ahava Leibtag – Link
7. Pitch Before You Plan: Selling Content Strategy Internally by C.L. Kennedy – Link
8. 2 Foolproof Methods for Getting Content Marketing Buy-In by Joe Pulizzi – Link
9. Why Your CEO Doesn’t Care About Content Marketing by Chris Winfield – Link
10. Selling Content to the C-suite Ahava Leibtag– Link
11. Starting Out Organized: Website Content Planning The Right Way by Kristin Wemmer– Link
12. Selling Content Strategy: A Continuous Process by Rick Allen – Link
13. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller – Link
14. Getting Internal Buy-In For a Content Marketing Strategy by J-P De Clerck – Link
15. Content Marketing: How To Sell Executives On The Idea & Cost Greg Shuey– Link
16. How To Get Your Breakthrough Ideas Approved by Decision Makers by Charles Purdy – Link
17. Selling to Big Companies by Jill Konrath – Link
18. The Win Without Pitching Manifesto by Jey Pandian – Link
19. Super Awesome Content Strategy Worksheet by Steve Floyd – Link

73. Steve Floyd
Founder / Principle at AXZM
twitter: @nawlready
phone: (214) 272-9109
www.axzm.com
For the last decade I have been
creating digital marketing solutions
for businesses large and small. In
that time I’ve learned a few things
about the governance and creation
of web content and how that
content ties into other marketing
channels. Content is often swept
aside as the last part of a project,
when I believe it should be one of
the very first things addressed
(even before design).