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What is Social Media, and Why Should You Care?

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Keynote presentation from CANIETI Congress, Mexico, August 1, 2009.

TechnologieSanté & Médecine
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What is social media? And why should you care? Alexander Barbara EasyTweets.com Twitter: @easytweets @ayb
About Me ,[object Object],[object Object],[object Object],[object Object]
About EasyTweets ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media?
A Tool
For communication
With “friends” (and the world)
 
 
Size ,[object Object],[object Object],[object Object],[object Object],[object Object]
By Country
Growth ,[object Object],[object Object],[object Object],[object Object]
Growth by Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth vs. Google
Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Application Platform ,[object Object],[object Object],[object Object],[object Object]
Demographic Targeting
Demographic Targeting
18-24 Males In Mexico
Business Presence ,[object Object],[object Object],[object Object],[object Object]
Fortune 500 Presence
Starbucks
Starbucks
 
[object Object],[object Object],[object Object],[object Object],Whopper Sacrifice Results
 
 
 
BingTweets.com
Overview ,[object Object],[object Object],[object Object]
Growth ,[object Object],[object Object]
Mailing List 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great For
Business Users
Some Twittering Celebrities
[object Object],[object Object],[object Object],[object Object],[object Object],Dell
Naked Pizza
“ Bacon Explosion”
“ Bacon Explosion” (Photo from The New York Times)
Twitter Chatter
Volcanic!
 
“ Bacon Explosion”
YouTube
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth ,[object Object],[object Object]
Brandable Channels
“ Wii Fit Girl”
[object Object],[object Object],[object Object],[object Object],[object Object],“ Wii Fit Girl”
So.. why should you care? ,[object Object],[object Object],[object Object]
Your Customers Are Talking
David vs. Goliath
You MUST Be Listening
“United Breaks Guitars”
A Band Flew On United Airlines
And Watched In Horror
As Their Guitars Were Destroyed
United Would Not Pay To Fix
So They Made A Video
To Be Continued
“ Motrin Moms”
Many YouTube Responses
Twitter Response Trends
Motrin Search Volume
Putting Out The Fire
How To Respond ,[object Object],[object Object],[object Object],[object Object],[object Object]
United’s Response
Motrin’s Apology
What to do NOW? ,[object Object],[object Object],[object Object],[object Object]

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