TTI is non-for-profit initiative aims at creating a platform to support building "Innovation" and "Entrepreneurship" culture among Jordanian youth. TTI is acting as "Ideas Accelerator". website: http://www.ttinnovation.org Twitter: @ttinnovation FB: https://www.facebook.com/TTInnovation

1. Utilizing Social Media
to Grow Your Start Up
Zayna Al Hamarneh
CEO & Co-founder
MODE Marketing & PR
@ZaynaHamarneh

2. What is Social Media?

4. The Most Trending Channels & Lingos

5. Facebook
Friends, followers, fans,
people talking about it, tag,
like, comment & poke.

6. Twitter
Tweeps,
FF,
RT,
MT,
DM,
followers,
trending.

7. Instagram
IG, igers, insta-what?

8. LinkedIn
Connect, endorse,
profile and
recommendations

9. Pinterest
Pinner, pinned &
boards.

10. How to Position Yourself on Social Media

11. #1 BE AUTHENTIC
Reflect your brand, your interests and your
organization!

12. #2 HAVE OBJECTIVES
You’re definitely on social media for a reason, pick the
right channel, language and strategy.

13. #3 BE BRIEF & STRAIGHT TO THE POINT
If it needs more than 2 sentences and 140 characters...
Then Blog IT!

14. #4 BE CREAVTIVE
No one wants to follow boring accounts...

15. Some Basic Guidelines

16. •
Choose photos wisely. Photos are the most important when
posting. Never post text or a link alone.
•
Do not over connect!
•
Always like the comments and reply.
•
Favorite tweets and RT good ones.
•
Be informative, entertaining and engaging.
•
If you want to post in two languages, include them in the
same post.

17. •
Use facebook-scheduling posts on Facebook and Tweetdeck
to schedule posts on twitter. Avoid scheduling FB posts for
more than 2 days in advance.
•
For a starter: 2 hours per day should be spent on Facebook,
Pinterest Twitter to get more familiar with these platforms.
•
Mashable.com & social media daily should be your social
media bibles. They will keep you updated with the latest
social media news.
•
Photos on fan pages should be squared with a resolution of
600x600 or higher.
•
Posting live from events is a plus.

18. •
Peak times in Jordan Morning posts should be between 9 to
10 am, Mid day 12- 2, Night 8 – 11
•
Follow trends: Music Monday, FF, TT.
• Avoid repeating posts. Try to always create something new.
• Change the cover photo every now and then. -Choose your
online brand language wisely.

19. IT’S ALL ABOUT HAVING FUN!