Created to demonstrate the power of social networking

1. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
How Collaboration Can Change the World
Part II: Key Trends to Consider
Ayelet Baron, Director, Emerging Markets, Cisco
March 2010

2. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Source: http://www.slideshare.net/scenariodna/culture-networks-2010

3. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Source: http://www.slideshare.net/scenariodna/culture-networks-2010

4. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Trend: Women
in Emerging
Markets

5. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
The Biggest Emerging Market in the History of the Planet
… More than twice the size of developing markets, India and China
Women’s earned
income growing 8.1%
vs. 5.8% for men in
developing world
More than 30%
female legislatures in
Uganda, Burundi and
Macedonia
Fueling Economic Growth
New Growth
Markets
Health, Education &
Employment
Sources: Goldman Sachs, Boston Consulting Group, Newsweek
www.newsweek.com/id/215304
Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer
spending. By 2014, women will control $15 trillion

6. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Companies whose social investments focus
on women in developing economies help
not only the recipients but also themselves
 Enlarging markets
 Improving the quality or size of current
and potential workforce
 Building strong partnerships
 Maintaining or improving reputations
A Business Case for Women

7. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Trend: Generation Y
New Styles of
Working

8. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Veterans
Born pre-1946
Boomers
Born 1946-1964
Gen Xers
Born 1965-1980
Millennials
Born 1981-2000
Career Goals Build a legacy Build a stellar career Build a portable
career
Build parallel careers
Rewards Satisfaction of a job
well done
Money, title,
recognition, corner
office
Freedom is the
ultimate reward
Work that has
meaning for me
Work-Life
Balance
Support me in shifting
the balance
Help me balance
everyone else and
find meaning myself
Give me balance
now! Not when I’m
65
Work isn’t
everything. Need
flexibility to balance
my other activities
Job Changing Carries a stigma Puts you behind Is necessary Is part of the daily
routine
Training I learned the hard way,
you can too!
Train ‘em too much
and they’ll leave
The more they learn,
the more they’ll stay
Continuous learning
is a way of life
Source: http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think

9. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

10. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Source: http://www.slideshare.net/scenariodna/culture-networks-2010
http://www.youtube.com/watch?v=jwMj3PJDxuo

11. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% 8.5% 9.0% 9.5% 10.0%
South Africa
Nigeria
Ghana
United Arab Emirates
Saudi Arabia
Jordan
Morocco
Iran
Egypt
Peru
Costa Rica
Chile
Brazil
Argentina
Vietnam
Thailand
South Korea
Sri Lanka
Singapore
Philippines
Pakistan
New Zealand
Malaysia
Japan
Indonesia
India
Hong Kong
ChinaAustralia
Turkey
Slovenia
Slovakia
Romania
Poland
LatviaHungary
Estonia
Czech Republic
Russia
United Kingdom
Switzerland
Real GDP 10-YR-CAGR (%)
2000-2010
SpainBelgium
Netherlands
Luxembourg
Italy
Germany
Sweden
Finland
Denmark
Austria
Mexico
Canada
United States
France
Demographic shifts are only one complexity in
understanding global talent issues – see through 2020
Working Age
Coefficient Change (%)
2010-2020 1 World = 2.5%
1 Defined as change (+/-) in relationship between working age population (20-60 years old) over total population for a given country between 2010 and 2020
Source: US Census Bureau, International Data Base (estimates updated as of December 2008); Global Insight (GDP estimates updated as of February 2009); Booz & Company analysis
REGION
Sub-Saharan Africa
Middle East & North Africa
South America
Asia-Pacific
Central / Eastern Europe
Western Europe
North America

12. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Trend:
Social
Media

13. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Influence Revolution
PRE MEDIA
AGE
Talk face to face
Talk to shop worker
Government,
monarchy,
religious
institutions
dictate the
agenda
MASS MEDIA
AGE
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional
media
dictate
SOCIAL MEDIA AGE
Personal blog
Social network page
Widgets
Photo sharing site
Chat rooms
Message boards
Video sharing site
Comments on blogs
Comments on websites
Viral emails
Wish lists
Ratings on retail sites
Reviews on retail sites
Auction websites
Social Bookmarking
Chat room
Price comparison sites
Social shopping sites
Consult a professional
Readers Letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
SMS
Email
Instant Messenger
Consumers dictate
Universal McCann, When Did We Start Trusting Strangers?

14. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14Source: http://www.slideshare.net/scenariodna/culture-networks-2010

15. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Source: http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf

16. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

17. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Space defined by Media Owner
Brand in control
One way / Delivering a message
Repeating the message
Focused on the brand
Entertaining
Company created content
Space defined by Consumer
Consumer in control
Two way / Being a part of a conversation
Adapting the message/ beta
Focused on the consumer / Adding value
Influencing, involving
User created content / Co-creation
COMMUNICATIONS
MEDIA SOCIAL MEDIA
Source: Neil Perkin ‘What’s Next in Media

18. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18Source: http://www.slideshare.net/scenariodna/culture-networks-2010

19. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

20. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20

21. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Changing the Way We Engage and Collaborate
There are many tools out there but being able to target them and use many of them is key
Text Voice, Video
Collaborative Tools
Documents
OneMany
Email
IM
Social Networking
TelePresence
Unified
Communications
Vmail
Discussion Forums
Video on
Demand
Wikis Blogs
NumberofStakeholders
Contact
Center
Conferencing
Video Social
Networking

22. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Pic by skeddy in NYC on Flickr (CC Licence)
If you want to know what technology will change the world, watch young mothers and don't watch teenage boys
- young mothers have no time for any technology that isn't useful and doesn't work.
Clay Shirky, 2005
Dan Thornton, Bauer…http://thewayoftheweb.net/

23. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Trend: Inclusion and Diversity as Business
Driver

24. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Business Architecture +
Technology Architecture
Network as the
Platform
Technology
Architecture
Business
Architecture
Collective mixture of differences and similarities
including but not limited to race, color, religion,
national origin, sex, sexual orientation, gender
expression, age, physical abilities, culture,
occupation, position, education, work, and behavioral
styles and the perspectives of each individual shaped
by his/her nation and experiences
Inclusion:
How we come together to meet
business goals
Cisco
3.0
Global
Approach
Services-led
Solutions
Diversity
Collective mix of who we are as
individuals
To be inclusive is to leverage diversity by bringing
together a mix of unique individual backgrounds to
collectively and more effectively meet our business
objectives

25. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
 Diversity permeates every region of the world with a mosaic of races,
gender, ethnicities, religions, backgrounds, lifestyles, and cultures. Did
you know that …
 China has 55 ethnic groups,
 India has numerous religions and social castes,
 and Brazil is home to the largest black population outside the African continent and the
largest Japanese population outside of Japan?
 While diversity is an inescapable fact in a 21st century global
marketplace, inclusion is not
 Inclusion is the act of recognizing, embracing and maximizing diversity to
unleash innovation and creativity
 Diversity of representation and a culture of inclusion must be linked:
diverse representation without a culture of inclusion spells disaster while
an inclusive culture without diverse representation lacks credibility

26. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Inclusion and Diversity is A Key
Business Driver
 Over a ten-year period, publicly traded
companies on Diversity Inc.’s 2005 list
of Top 50 Companies for Diversity
outperformed the Standard & Poor’s
500 by 23.5%
 Companies with high employee
engagement had a 19% increase in
operating income and almost 28%
growth in earnings per share
 Fundamental to our long-term growth
strategy and a business imperative for
Cisco
Inclusion is Key to Driving Innovation
 Around 10% of the world’s population, or
650 million people, live with a disability.
They are the world’s largest minority
 86% of Gen Y employees say they would
leave an employer if corporate social
responsibility values no longer reflected
their own
 Our teams must be a reflection of the
diversity of our customers, partners and
the communities we serve to effectively
anticipate, understand and exceed their
needs
And, what's the biggest emerging market of them all? The answer isn't geographic but
demographic. The answer is ... women.

27. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27

28. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Diversity Fuels Innovation: Innovation is Achieved
in Inclusive Environments
*Business Week and Diversity Inc. 2007/2008
Twelve of the top 50 companies recognized for
innovation were also among the top 50 for diversity*

29. © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
A Daily Business Behavior
“… the key to substantive improvement lies in creating an environment in which
employees don't even know that they're changing.”
— Rosbeth Moss Kanter
http://www.flickr.com/photos/thelionsleepstonight/2108228685/