SlideShare une entreprise Scribd logo
1  sur  32
Télécharger pour lire hors ligne
redux



shamelessly subjective,
out of context &
utterly biased
As presented to the IxD Team
Aynne Valencia, San Francisco
First, highly researched background*




                      * stuff I found on wikipedia
80 Percent of the world’s population speaks
       languages other than English
42 percent of college graduates never read
       another book after college.



 1/3 of high school graduates never read
 another book for the rest of their lives.
In 2007 the United Nations Population
    Division projected that the world's
population will likely surpass 10 billion in
                   2055
By 2012 the
majority of the
                        By 2020 the
population of Asia
                      United States
will be over the
                          will have a
age of 65
                       more people
                      retired than in
                     the work force
That’s a lot of older people
1/3 of the worlds population has
access to a mobile phone

1/3 of that third has internet
access on a computer




                 * Thats a lot of mobile stuff
75 Percent of the world lives in poverty
              conditions.
17 million Africans are using mobile airtime
                 as currency




                                 John Thackera, Experiencing Sustainability
why am I telling you this?
POLITICS ECONOMY
    ENVIRONMENT
    ARCHITECTURE
  FASHION LITERACY
URBAN DEVELOPMENT
TECHNOLOGY SERVCE
 DESIGN PRODUCTS
   AND MATERIALS
      SCIENCE
influences design


           Stating the obvious that we don’t always remember
we have the ability to
  influence culture
our medium is behavior


              Mark Rettig, How to Change Stuff in a Complicated World
because there is a global
   trend shifting from
       “I” to “we”

                Mark Rettig, How to Change Stuff in a Complicated World
some SmARt* things we
can do, right now today


               *Speci
                    fic, Actionable, Repeatable
?
what if...
A Marketing Plan became an
    Engagement Plan?




                   Manifest Digital, UX Designers: Business Leaders Needed
a Creative/Project Brief became an
        Experience Brief?




                                     My Addition
SEO became an Social
Engagement Marketing?




                Manifest Digital, UX Designers: Business Leaders Needed
we start by asking what we want the
         experience to be?




                                      My Addition
a little secret:
no one gets excited about a wireframe




                                 Dan Saffer, Carpe Diem
“what cannot be overcome by reason can
       be subverted by glamour”




                                 Dan Saffer, Carpe Diem
emotion causes the wow




                         Dan Saffer, Carpe Diem
for big projects
        Journeys of Motion

           Video or stills to create a narrative
           Step by step narrative of the user journey
           write a script
           use sound or voice over to express the emotion




  +




                                                            Chloe Gottleib & Jill Nussbaum, RGA
for all projects
         Parti Diagram

            Show the conceptual architecture of the site, service or product


         Concept Statement
            Y! Example:
            “The Dashboard for what you love on the web”


         Design Principles Statement
            Driving characteristics of the design

            Y! Example:
            Enhance the Core
            Check in behavior
            Immediate engagement




                                                                    Luke W. Parti and the Design Sandwich
for design for play
        Game Design Document


          Genre/Platform Audience
          Aesthetics
          Who will play it
          What are the entities (avatar/no avatar)
          Verbs for desired controls
          What is the reward system?
          How does one progress?
          What are the customization options
          What is the tutorial, help or learning curve




                                                         Nadya Direkova, Razorfish
“the best way to predict the future
          is to invent it”




                          Alan Kay By way of Dan Saffer : Carpe Diem
believe you belong
To Read:
“101 Things I Learned in Architecture School” - Matthew Fredrick
Sea Change Design Process - Lauralee Alben



To see:
“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/
Manuel Lima www.visualcomplexity.com
Gestalt of Interface Design www.michaelsalamon.com/ixd09
Doors of Perception http://www.doorsofperception.com/
thank you
Aynne Valencia
www.avalen.com

Contenu connexe

En vedette

香港六合彩
香港六合彩香港六合彩
香港六合彩xvektg
 
Empowering Mega Corp: insights into work/life balance
Empowering Mega Corp: insights into work/life balanceEmpowering Mega Corp: insights into work/life balance
Empowering Mega Corp: insights into work/life balanceMitchell Manning Sr.
 
香港六合彩
香港六合彩香港六合彩
香港六合彩gkswql
 
Design for real impact - Kevin Starr
Design for real impact - Kevin StarrDesign for real impact - Kevin Starr
Design for real impact - Kevin StarrAynne Valencia
 
Public relations kontra ROI
Public relations kontra ROIPublic relations kontra ROI
Public relations kontra ROIAnna Miotk
 
第九章解答
第九章解答第九章解答
第九章解答jiannrong
 
เทคนิคการจัดการเรียน การสอนโดยใช้ Social Media
เทคนิคการจัดการเรียนการสอนโดยใช้ Social Mediaเทคนิคการจัดการเรียนการสอนโดยใช้ Social Media
เทคนิคการจัดการเรียน การสอนโดยใช้ Social MediaSatapon Yosakonkun
 
第六章解答
第六章解答第六章解答
第六章解答jiannrong
 
第三章解答
第三章解答第三章解答
第三章解答jiannrong
 
NSTDA for Commercialization 2013
NSTDA for Commercialization 2013NSTDA for Commercialization 2013
NSTDA for Commercialization 2013Satapon Yosakonkun
 

En vedette (20)

Create AD
Create ADCreate AD
Create AD
 
Спортивный праздник
Спортивный праздникСпортивный праздник
Спортивный праздник
 
город луховицы
город луховицыгород луховицы
город луховицы
 
день знаний в нашей школе
день знаний в нашей школедень знаний в нашей школе
день знаний в нашей школе
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
Empowering Mega Corp: insights into work/life balance
Empowering Mega Corp: insights into work/life balanceEmpowering Mega Corp: insights into work/life balance
Empowering Mega Corp: insights into work/life balance
 
Verify1
Verify1Verify1
Verify1
 
香港六合彩
香港六合彩香港六合彩
香港六合彩
 
Design for real impact - Kevin Starr
Design for real impact - Kevin StarrDesign for real impact - Kevin Starr
Design for real impact - Kevin Starr
 
проект солдатова дениса
проект  солдатова денисапроект  солдатова дениса
проект солдатова дениса
 
Public relations kontra ROI
Public relations kontra ROIPublic relations kontra ROI
Public relations kontra ROI
 
第九章解答
第九章解答第九章解答
第九章解答
 
เทคนิคการจัดการเรียน การสอนโดยใช้ Social Media
เทคนิคการจัดการเรียนการสอนโดยใช้ Social Mediaเทคนิคการจัดการเรียนการสอนโดยใช้ Social Media
เทคนิคการจัดการเรียน การสอนโดยใช้ Social Media
 
Nuevos ambientes de aprendizaje ensayo
Nuevos ambientes de aprendizaje   ensayoNuevos ambientes de aprendizaje   ensayo
Nuevos ambientes de aprendizaje ensayo
 
第六章解答
第六章解答第六章解答
第六章解答
 
第三章解答
第三章解答第三章解答
第三章解答
 
Tko je tko
Tko je tkoTko je tko
Tko je tko
 
NSTDA for Commercialization 2013
NSTDA for Commercialization 2013NSTDA for Commercialization 2013
NSTDA for Commercialization 2013
 
пётр 1
пётр 1пётр 1
пётр 1
 
M A I T E N
M A I T E NM A I T E N
M A I T E N
 

Plus de Aynne Valencia

The Presentation Playbook for Designers
The  Presentation Playbook for DesignersThe  Presentation Playbook for Designers
The Presentation Playbook for DesignersAynne Valencia
 
Portfolio, Resumes and You
Portfolio, Resumes and You Portfolio, Resumes and You
Portfolio, Resumes and You Aynne Valencia
 
Hacking Human Behavior
Hacking Human BehaviorHacking Human Behavior
Hacking Human BehaviorAynne Valencia
 
Aynne Valencia Brand Perfect 2012
Aynne Valencia Brand Perfect 2012Aynne Valencia Brand Perfect 2012
Aynne Valencia Brand Perfect 2012Aynne Valencia
 
Living intheinvisblecity
Living intheinvisblecityLiving intheinvisblecity
Living intheinvisblecityAynne Valencia
 
10 Things to know about experience design
10 Things to know about experience design10 Things to know about experience design
10 Things to know about experience designAynne Valencia
 
Paper to people:: the fine art of designing digital campaign experiences with...
Paper to people:: the fine art of designing digital campaign experiences with...Paper to people:: the fine art of designing digital campaign experiences with...
Paper to people:: the fine art of designing digital campaign experiences with...Aynne Valencia
 
Liz Ogbu - Design for social impact
Liz Ogbu - Design for social impactLiz Ogbu - Design for social impact
Liz Ogbu - Design for social impactAynne Valencia
 
Design week - Chris Blow
Design week - Chris BlowDesign week - Chris Blow
Design week - Chris BlowAynne Valencia
 
what is interaction design
what is interaction designwhat is interaction design
what is interaction designAynne Valencia
 
Collective- Nordic UX Challange Team
Collective- Nordic UX Challange TeamCollective- Nordic UX Challange Team
Collective- Nordic UX Challange TeamAynne Valencia
 

Plus de Aynne Valencia (20)

The Presentation Playbook for Designers
The  Presentation Playbook for DesignersThe  Presentation Playbook for Designers
The Presentation Playbook for Designers
 
Portfolio, Resumes and You
Portfolio, Resumes and You Portfolio, Resumes and You
Portfolio, Resumes and You
 
Refresh sf demoday
Refresh sf demodayRefresh sf demoday
Refresh sf demoday
 
Hacking Human Behavior
Hacking Human BehaviorHacking Human Behavior
Hacking Human Behavior
 
Hacking humanbehavior
Hacking humanbehaviorHacking humanbehavior
Hacking humanbehavior
 
Aynne Valencia Brand Perfect 2012
Aynne Valencia Brand Perfect 2012Aynne Valencia Brand Perfect 2012
Aynne Valencia Brand Perfect 2012
 
Living intheinvisblecity
Living intheinvisblecityLiving intheinvisblecity
Living intheinvisblecity
 
Refreshsf
RefreshsfRefreshsf
Refreshsf
 
RefreshSF
RefreshSFRefreshSF
RefreshSF
 
10 Things to know about experience design
10 Things to know about experience design10 Things to know about experience design
10 Things to know about experience design
 
NewWave
NewWaveNewWave
NewWave
 
Paper to people:: the fine art of designing digital campaign experiences with...
Paper to people:: the fine art of designing digital campaign experiences with...Paper to people:: the fine art of designing digital campaign experiences with...
Paper to people:: the fine art of designing digital campaign experiences with...
 
Superfly
SuperflySuperfly
Superfly
 
Joshua To, Brute labs
Joshua To, Brute labsJoshua To, Brute labs
Joshua To, Brute labs
 
Liz Ogbu - Design for social impact
Liz Ogbu - Design for social impactLiz Ogbu - Design for social impact
Liz Ogbu - Design for social impact
 
Design week - Chris Blow
Design week - Chris BlowDesign week - Chris Blow
Design week - Chris Blow
 
Forcesfor good
Forcesfor goodForcesfor good
Forcesfor good
 
In Context
In ContextIn Context
In Context
 
what is interaction design
what is interaction designwhat is interaction design
what is interaction design
 
Collective- Nordic UX Challange Team
Collective- Nordic UX Challange TeamCollective- Nordic UX Challange Team
Collective- Nordic UX Challange Team
 

Dernier

CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girlsmodelanjalisharma4
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...ranjana rawat
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...Pooja Nehwal
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Douxkojalkojal131
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneLukeKholes
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...kumaririma588
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxTusharBahuguna2
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Delhi Call girls
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130Suhani Kapoor
 
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...Call Girls in Nagpur High Profile
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxjeswinjees
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja Nehwal
 
WAEC Carpentry and Joinery Past Questions
WAEC Carpentry and Joinery Past QuestionsWAEC Carpentry and Joinery Past Questions
WAEC Carpentry and Joinery Past QuestionsCharles Obaleagbon
 

Dernier (20)

CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...Kurla Call Girls Pooja Nehwal📞 9892124323 ✅  Vashi Call Service Available Nea...
Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
 
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...
꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...
꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...
 
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
WAEC Carpentry and Joinery Past Questions
WAEC Carpentry and Joinery Past QuestionsWAEC Carpentry and Joinery Past Questions
WAEC Carpentry and Joinery Past Questions
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 

Interaction 09 Mashup/Recap

  • 1. redux shamelessly subjective, out of context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco
  • 2. First, highly researched background* * stuff I found on wikipedia
  • 3. 80 Percent of the world’s population speaks languages other than English
  • 4. 42 percent of college graduates never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.
  • 5. In 2007 the United Nations Population Division projected that the world's population will likely surpass 10 billion in 2055
  • 6. By 2012 the majority of the By 2020 the population of Asia United States will be over the will have a age of 65 more people retired than in the work force
  • 7. That’s a lot of older people
  • 8. 1/3 of the worlds population has access to a mobile phone 1/3 of that third has internet access on a computer * Thats a lot of mobile stuff
  • 9. 75 Percent of the world lives in poverty conditions.
  • 10. 17 million Africans are using mobile airtime as currency John Thackera, Experiencing Sustainability
  • 11. why am I telling you this?
  • 12. POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS AND MATERIALS SCIENCE
  • 13. influences design Stating the obvious that we don’t always remember
  • 14. we have the ability to influence culture
  • 15. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
  • 16. because there is a global trend shifting from “I” to “we” Mark Rettig, How to Change Stuff in a Complicated World
  • 17. some SmARt* things we can do, right now today *Speci fic, Actionable, Repeatable
  • 19. A Marketing Plan became an Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed
  • 20. a Creative/Project Brief became an Experience Brief? My Addition
  • 21. SEO became an Social Engagement Marketing? Manifest Digital, UX Designers: Business Leaders Needed
  • 22. we start by asking what we want the experience to be? My Addition
  • 23. a little secret: no one gets excited about a wireframe Dan Saffer, Carpe Diem
  • 24. “what cannot be overcome by reason can be subverted by glamour” Dan Saffer, Carpe Diem
  • 25. emotion causes the wow Dan Saffer, Carpe Diem
  • 26. for big projects Journeys of Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion + Chloe Gottleib & Jill Nussbaum, RGA
  • 27. for all projects Parti Diagram Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Luke W. Parti and the Design Sandwich
  • 28. for design for play Game Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, Razorfish
  • 29. “the best way to predict the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem
  • 31. To Read: “101 Things I Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/