1. Mobile Strategies for Libraries
Photo by TomFlemming via flickr
Amy York, Middle Tennessee State University

2. Why go mobile?

3. So what?
• 31% of cell internet users do most online
browsing on a phone. 45% among 18-29 year
olds. (Pew Internet)
– Economics, race contributing factors
• 55% undergrads have smartphones; 37% use
it for academics (ECAR Study 2012)

4. Mobile Friendly
Mobile Website
or
Mobile App
or
Responsive or simple web design

5. Mobile Friendly?
Are you mobile friendly?
•
http://www.howtogomo.com

6. Mobile Site vs. Mobile App
(Web App) (Native App)
Instantly Available Interactivity
Compatible
Personalization
Update Instantly
Data Manipulation
Easily Found
Native Functionality
Time and Cost • Camera, GPS
Sustainability Offline Access

7. What to include?
• Hours
• Room/Computer Reservations
• Building Directory/Branch Locations
• News and Events
• Reading Lists
• Catalog Search
• Mobile Databases
• Library Account access
• Contact/Virtual Reference
Boopsie: Non-Catalog Services More Popular with Mobile Library Patrons. (n.d.). Retrieved September 21, 2012, from
http://www.prweb.com/releases/2010/11/prweb4787284.htm

8. How do you build it?

9. Mobile Websites
a.k.a Web Apps

10. Dimensions, Fluidity, CSS
From CareAce.net: http://bit.ly/displaysize

11. http://snippetspace.com/portfolio/iwebkit/

12. http://library.mtsu.edu/m

13. Find Books and More
Innovative AirPac

14. Articles
EBSCO Mobile Databases

15. Hours

16. Events
Libcal 3/3/3 for Free http://springshare.com/libcal/free.html

17. iUI
“iUI supports iOS, Android, Rim OS6, MeeGo, Bada, WebOS, ...
smartphones and tablets.” http://www.iui-js.org/

18. MSG– Mobile Site Generator
using iUI Framework
http://www.hiddenpeanuts.com/msg/

19. UNC Library

20. Adelphi University
From iUI Gallery page

21. Bank of America
From iUI Gallery

22. IUI Example
http://m.library.nashville.org

25. To Redirect , or not to
Redirect?

26. Mobile Redirect
<script type="text/javascript">
<!--
if (screen.width <= 720) {
document.location =
"http://library.mtsu.edu/m/";
}
//-->
</script>

27. Mobile Redirect 2
<script src="http://static.dudamobile.com/DM_redirect.js"
type="text/javascript"></script>
<script type="text/javascript">
DM_redirect("http://library.mtsu.edu/m/");
</script>
http://library.mtsu.edu/index.php?no_redirect=true

28. Apps
(a.k.a Native Apps)

29. Why a Native App?
• Device hardware: camera, accelerometer, etc.
• Speed
• Offline access (ebooks, etc)
• Monetization $$$$

30. Native App Development
• iOS: http://developer.apple.com
– Need a Mac and tools: Xcode and iOS SDK
– Programming: Objective-C and Cocoa Touch
Framework
• Android: http://developer.android.com
– Tools: PC and Android SDK download
– Programming: Java

31. Hire an App
http://www.boopsie.com/library/

32. Boopsie Example
One click downloads; Boopsie
Optimum package
Scan: Boopsie Optimum
package

33. Boopsie Example
Geolocation NOT restricted to Native Apps: see HTML5

34. Boopsie Cost?
• $1000?
• $2000?
• Based on size?

35. Hire a Student
http://www.mtsu.edu/mobile/

36. MTSU Mobile v2

37. MT Geosciences

38. Responsive Design
“One Web to Rule them All”

39. http://bostonglobe.com/

40. Responsive Design: HOW?
• HTML 5
• Fluid Grid Design: No fixed width, objects can
wrap
• CSS selection with media queries --
<link href="styles.css" type="text/css" media="screen" rel="stylesheet"/>
<link href="print.css" type="text/css" media="print" rel="stylesheet"/>
<link href="mobile.css" type="text/css" media="screen and (max-device-width: 480px)"
rel="stylesheet"/>
• Swap or Crop Images with media queries or CSS

41. Mobile Accessories
By windsordi (absent for a week) via flick

42. QR Codes
Kaywa: qrcode.kaywa.com QR Reader apps: Kaywa, Quickmark, others?
QR Stuff: www.qrstuff.com

44. SMS (Text) Notifications
• Requested book is available
• Due date reminders
• Request a list of loans
• renewing books
• requesting fines info
• checking the availability of books
• request open hours
• Reference help
• Text a call number from catalog
by thegloaming via flickr

45. Mobile Databases & Research Apps
http://guides.library.stonybrook.edu/mobile

46. Database and Research Apps
URL: http://nscc.libguides.com/apps

47. Questions? Comments?
http://libraryguides.mtsu.edu/datafestyork