2. IoT projects are evolving across industries
But are these IoT initiatives delivering ROI yet?
2
3. Make better business
decisions
Many business leaders think of IoT initiatives
as setting up devices to help them make better
business decisions
..but a return on any IoT initiative depends on successfully generating
actionable insights from the data to make better business decisions
Collect data from
disparate devices
Generate
actionable insights
Ingest
Process Analyze
3
4. Are you generating these insights
fast enough?
Gartner research recommends targeting an
18 month financial payback on any IoT initiative2
18 months
Invest
in IoT
Collect
data
Make better
business decisions
Collect
data
Poor insights,
limited impact
1: Internet of Things Primer 2018, Gartner
4
6. Hidden issues increase cost
and risk of failure
Complex Infrastructure
Security fears
ML / AI capabilities
No standard protocols
What leads
to delays in
scaling an IoT
initiative?
6
7. IoT initiatives at scale are
generating huge volumes of
data across industries
Manufacturing
Connected devices shop
floor
Connected products in field
0.5-4Tb/machine annually
Healthcare
Personalized medicine
Asset tracking
~1Tb/mth
Transportation
Telematics
Risk assessment
2-25Gb/hr
Retail
Marketing personalization
Connected products
~4Gb/day/product line
7
8. 25 Bn devices by 2021,
costing $5 Tn
Of data gathered is
properly analyzed1
Of IoT initiatives
are failing275%
1%
1: Straight Talk About Big Data, McKinsey2: 75% of IoT projects are failing due to lack of expertise, Business Journal
How much do you risk by overlooking this data
and not achieving ROI quickly?
8
11. IoT is more than just
connecting devices
How would you unveil the real value
of IoT projects by leveraging data to
generate actionable insights?
Securely
connect things
Scale
big-data
Generate
actionable insights
11
12. Sensors determine
availability of parking spaces
Data routed wirelessly
to cloud-based
platform and aggregated
with other sensors
Creates a real-time
parking map for drivers
IoT initiatives can reduce
parking & traffic congestion..
12
13. ...but are these initiatives making full use of the data
available from the devices to identify real innovation
opportunities and create real ROI?
Meter time
extension
High priority
enforcement
Efficient parking
space utilization
Real-time parking
map for drivers
13
14. Scale your IoT implementations more securely
with an innovative cloud platform
Shorten your payback period0 18
14
17. Reduce downtime with
Predictive Maintenance
Overall process optimization by
real-time monitoring
Supply Chain Optimization
Increase the yield across your
manufacturing lines
Manufacturing
18. Predictive Maintenance of resources
and machineries on production sites
Optimize resource discovery using
Machine Learning
Remote Asset Tracking of
expensive resources
Oil and Gas
19. Real time fleet tracking on campus and remote
monitoring
Telematics and fleet management
Condition based Predictive Maintenance
Smart Transportation
20. Real time energy usage by
neighbourhood
and region, Smart-grid and Smart
Meters
Energy Demand Forecasting,
Transmission and Distribution
Ops and Predictive Maintenance
Utilities
21. Proactive and Connected Asset Monitoring for
assets like wheelchairs and beds
Patient Re-admittance, Early Detection
and Diagnostics
Remote Tracking and Monitoring, wearables
Healthcare
22. RFID based Inventory Management
Beacons, Cameras, Geo-location
based notifications
Footfall Analytics and Promotion
Automated Checkouts
Retail
23.
24.
25.
26.
27. IoT initiatives
are complex and
expensive investments
Public lighting
represents 40% of a
city’s utility costs
Using IoT street lighting solutions
could reduce these costs
But setting up these IoT devices is
just half the story, this project
must scale quickly to ensure ROI
28. Internet of
things
Connect, manage and ingest IoT data
Anticipate & respond to business needs
Generate actionable insights
Internet of Things
Notes de l'éditeur
Warmer:
IoT continues to evolve and morph with no true standards among the various technologies and vendors. It can be difficult to find a solution that works for you; one that gives you a true business return in a reasonable timeframe.
Reframe:
Many business leaders think of IoT initiatives as setting up devices to help them make better business decisions. Most do not understand how to make full use of the data being generated by these IoT devices for real innovation. They struggle with realizing the real return on investment that only comes from unlocking the power from generating actionable insights.
Reframe:
In fact, recent Gartner research recommends a target financial payback period of no more than 18 months or two years to achieve a solid financial return on your IoT investment. When payback timelines slip to multiple years or longer the likelihood of an ultimate positive return for the initiative falls dramatically. (Gartner)
Reframe:
In an effort to improve business returns most organizations think of scaling the initial IoT pilot. Many business leaders push hard to connect devices and collect data to generate relevant insights for critical business decisions in a timely manner.
However, what many don’t fully appreciate are hidden delays that arise from managing a complex infrastructure, dealing with a specialized tech learning curve (ML/AI), security fears, having no standard protocols etc. Each of these hidden issues can increase cost, time and risk of failure.
Reframe:
In an effort to improve business returns most organizations think of scaling the initial IoT pilot. Many business leaders push hard to connect devices and collect data to generate relevant insights for critical business decisions in a timely manner.
However, what many don’t fully appreciate are hidden delays that arise from managing a complex infrastructure, dealing with a specialized tech learning curve (ML/AI), security fears, having no standard protocols etc. Each of these hidden issues can increase cost, time and risk of failure.
Rational Drowning:
Not only are devices being connected and are generating extremely large volumes of data, it is happening in virtually every industry.
If we look at manufacturing, we are seeing impact to every aspect of the business - from connected devices on the shop floor to connected products in the field. From a paper machine you know one that makes diapers, generating 4Tb of data per machine annually or perhaps a gas/steam turbine generating a Tb annually. Remember, this is per machine so if you have a fleet that you are managing, this can become substantial amounts of data.
We have also seen IOT solutions in healthcare. Whether it is personalized medicine or asset tracking in the hospital. Continuous monitoring glucose today sends 10K compressed hourly posts expected to grow to about 1Tb per month. This is the compressed size. The extracted data will likely be 10X the compressed content.
If we look at the transportation industry, we are seeing significant changes (but not just in self-driving technology). We are seeing applications in commercial vehicles and their suppliers. For example, we are seeing the use of telematics (with added sensors) to improve customer service by responding to early signs of failure in commercial vehicles and avoiding unexpected breakdowns and towing. The use of telematics and maps data to optimize the performance of commercial vehicles particularly when there is hybrid technology and they are entering cities, the last mile. Telematics data is being used not only in the transportation itself, but also in the insurance industry for better driver risk assessment - actual mileage driven, tire pressures, harsh/frequent acceleration, braking, turning. There is emerging new business models: insurance charged per mile and in-vehicle coaching. The amount of data expected from telematics is estimated between 2-25Gb/hr.
If we look at the consumer products industries, we are seeing a number of use cases around marketing personalization, a large toy manufacturer would focus on re-inventing their business driving innovation and disruption can truly bring new meaning to connected cars. The expected potential data ~4Gb/day/product line.
Rational Drowning:
Gartner predicts the number of IoT devices will grow to an install base of near 25 billion devices globally by 2021. The investment value of those devices will be close to $4 trillion. In that same year the services spending to connect, implement and operate IoT will be near an additional trillion dollars. (Gartner)
That’s a lot of money chasing the benefits of IoT, and can be a risky bet. Companies and consumers are spending significant sums on devices, hooking them up and gathering oceans of data, but how much of that data is bringing a return on the investment? It’s commonly stated now that only 1% of data gathered is properly analyzed (Mckinsey). Perhaps that’s why researchers recently estimated that 75% of IoT implementations are failing (Business Journal).
What investments are you planning in IoT over the next five years?
What do you foresee as your payback timelines on those investments?
What plans do you have to most effectively use the data you plan to gather?
Rational Drowning:
There is data on a gigantic scale coming out of your IoT initiatives. Connecting IoT devices to collect data is just a part of the project, a rather small and easier one. Real challenges are in scaling your initiative to make more business sense, by using that data to generate meaningful and actionable insights.
Rational Drowning:
Would you rather invest in developing more use for your data to deliver better functionalities for your customers or invest resources in developing AI capabilities?
Rational Drowning:
IoT is more than just connecting devices, Mastering Big Data and ML in short amount of time is going to be a challenge as you scale IoT initiatives.
Emotional Impact:
Parking and traffic congestion are sources of frustration for drivers, merchants and public officials in most cities around the world.
In the age of “smart” and the Internet of Things (IoT), it’s easy to see why smart parking solutions are considered innovative.
Sensors determine whether the parking spaces are occupied or available. This data is routed wirelessly to a cloud-based smart parking platform. It is aggregated with data from other sensors to create a real time parking map, that is not where the real innovation lies. IoT innovation is not in the solution, but in what it allows organizations to become – agile, intelligent, and adaptive.
Real problems, Real Opportunities, Real Innovations, Real Return on Investments:
Meter time extension - What if smart parking solutions were configured to notify the driver that their parking meter is expiring soon, and allows them to extend the parking time through their phone?
High value, high priority enforcement - What if the smart parking solutions can efficiently identify violators that pose potential safety risks?
Parking incentives to drive business - What if merchants could offset their customer’s parking costs as incentive to get them in?
Efficient citywide parking space utilization - Using historical parking and traffic information, parking analysts can adjust meter enforcement times, rates, and maximum parking times to fill up normally unoccupied spaces.
Emotional Impact:
Parking and traffic congestion are sources of frustration for drivers, merchants and public officials in most cities around the world.
In the age of “smart” and the Internet of Things (IoT), it’s easy to see why smart parking solutions are considered innovative.
Sensors determine whether the parking spaces are occupied or available. This data is routed wirelessly to a cloud-based smart parking platform. It is aggregated with data from other sensors to create a real time parking map, that is not where the real innovation lies. IoT innovation is not in the solution, but in what it allows organizations to become – agile, intelligent, and adaptive.
Real problems, Real Opportunities, Real Innovations, Real Return on Investments:
Meter time extension - What if smart parking solutions were configured to notify the driver that their parking meter is expiring soon, and allows them to extend the parking time through their phone?
High value, high priority enforcement - What if the smart parking solutions can efficiently identify violators that pose potential safety risks?
Parking incentives to drive business - What if merchants could offset their customer’s parking costs as incentive to get them in?
Efficient citywide parking space utilization - Using historical parking and traffic information, parking analysts can adjust meter enforcement times, rates, and maximum parking times to fill up normally unoccupied spaces.
New Way:
What if you could reduce or eliminate risk and uncertainty in scaling your IoT implementations, increasing the likelihood of an 18 month or shorter payback period and overall initiative success?
Companies implementing the most successful IoT initiatives are finding ways to automate implementation steps and they are learning from and leveraging resources from experienced partners whose capability can span the entire implementation end-to-end.
Smart Parking Technologies placed smart sensors all over cities around the globe to monitor parking patterns and shared that information with government and end users. SPT cut its implementation time 50% and could go to market and expand much faster than they could before, thereby improving their ROI on IoT implementations quickly.
use cases:
Predictive maintenance - Replaces human intervention and offline processing
Predictive failure - Savings in avoiding downtime
Asset optimization / resource optimization
Asset tracking (real-time monitoring of machine state or object state )
Anomaly detection / fraud detection
Verticals
Manufacturing
Overall process optimization by real-time monitoring
Reducing downtime by predictive maintenance
Utilities
Real-time energy usage by neighborhood, region
Energy demand forecasting
Smart Parking, Energy & Utilities
Smart transportation
Real time Fleet tracking on campus
Oil & Gas
Predictive maintenance of resources and machineries on production sites
Healthcare
Retail
Manufacturing
Overall process optimization by real-time monitoring
Reducing downtime by predictive maintenance
O&G
Predictive maintenance of resources and machineries on production sites
Smart transportation
Real time Fleet tracking on campus
Utilities
Real-time energy usage by neighborhood, region
Energy demand forecasting
Company
Operating from New Zealand, Australia, and the United Kingdom, Smart Parking provides end-to-end smart parking management/smart city solutions for cities and businesses globally.
Summary
Smart Parking has become a data-intelligence solutions business provider running an IoT platform to seize opportunities in smart city developments.
Results:
Reduced smart parking/smart city IoT installation and operational support effort by more than half
Enabled development of a Smart Cloud IoT platform in just four months
Democratised data access and use across the organisation
Company
Conrad Electronic is a German online retailer of electronic products based in Hirschau, Bavaria, with approximately 4,000 employees in the Conrad group. It offers more than 1 million products for B2B customers and 750,000 products for B2C customers, including computing equipment, multimedia, modeling, home automation, tools, electronic components, batteries, and power and motoring products.
Summary
As Conrad transitions from a B2C retailer to an advanced B2B and B2C platform for electronic products, it is
using IoT solutions to grow its customer base, develop on a reliable cloud infrastructure, and digitize its workplaces and retail stores.
Business Goals / Challenges:
Evolve from a traditional B2C retailer to a next-generation B2B platform, becoming the leading European marketplace for technology and electronics
Develop a new business model based on the Internet of Things (IoT)
Results:
With cloud solutions Conrad Electronic is changing old processes and developing new, successful business models:
Increases sales and market share with effective omnichannel marketing
Offers new services for mobility and connected “smart” devices
Empowers employees to provide better customer service
Accelerates time to market while reducing IT development and testing time by 25%
Emotional Impact:
Think about everything you need to get right to hit an 18 month payback period on an IOT initiative. For example, let’s look at a big lighting manufacturer that develops IoT solutions for public street lighting. One of the largest fixed expenses for a city is public lighting; it represents approximately 40% of utility costs. With cities under growing budget constraints and more conscious about the environmental impact of energy use, its critical for them to find a way to save money here and conserve energy. IoT management of their street lighting infrastructure makes sense as a solution. However, an IoT implementation of this size is expensive and complex and if it doesn’t show a near immediate return on investment city leaders are at risk of losing their jobs. To give cities a quick return on investment, the lighting manufacturer needed to manage all the complexity of the IoT implementation in a very short period of time.
Internet of Things
Connect and manage devices and analyze data to generate insights
Businesses are deploying Internet of Things (IoT) strategies to improve efficiency, respond to changing demands quickly, and explore new business models. Google Cloud offers an integrated set of managed services to help you easily connect, manage, and ingest IoT data from globally dispersed connected devices, then process, visualize, and analyze it in real time to respond to and anticipate business needs.