1. Role of Strategic Management in
Marketing,
Finance, HR and global
competitiveness
2. One way fit of HRM with
strategy
HR systems should be in alignment of
strategy
• Kesler (1995) considers this alignment as
the partnering role of HR where HR is
highly integrated with business processes.
3. Two way fit of HRM with
Strategy
• HRM systems not only align to the business
strategy, but also contribute in the strategy
formulation
• Contribute as understanding the linkages
between structure, culture, HRM and the
strategy.
4. SHRM is involved in every step
of STRATEGY
Strategy formulation is influenced by–
•presence/absence of HR representation business
•knowledge of the HR representative,
•HR knowledge of the HR representative,
• inter-personal relationship of the HR
representative with the top management team
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5. Strategy implementation and HR
• flexibility of HRM systems,
• competency of HR personnel,
• availability of resources,
• execution efficiency,
• support of line managers .
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7. Strategic management and
finance
Strategic financial management is concerned
with the role of strategic management in
finance function.
Strategic financial management helps a firm
in attracting resources , maximization of
shareholders wealth, taking appropriate
decisions, to make the firm survive and
grow in future
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8. • Continuous search for investment opportunities
• Selection of most profitable opportunities
• Determination for optimal mix of internal and
external funds to finance these opportunities
• A financial control system to govern acquisition
and disposition of funds
• Analysis of financial results as a guide to future
goals
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9. Strategy and Marketing
Concerned with facing the competition in long
run
Making a corporate image
Formation of marketing strategies
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