I hope it will help u great about consumer buying behaviour .it is the case study of wal mart and vogue.

1. Introduction
 Azam Mehmood BC 276
 Muhammad Rizwan BC 269
 Ahmed Shahzad BC264

2. Consumer Buying behavior

3. Summary of case study
 This case was written by Hope Bober ,Loyola college in
Maryland.
 The september 2005 issue of vogue Magazine Contain eight
pages of advertisement from the World largest retailer Wal-
Mart.And the other 792 pages advertise by The Gap, Bill
Blass,David yarman,Jimmy choo.All these brands are related
to fashion and modern life style.And the ads by the walmart
including the Material artist,mom,student and a cake
decorator.
 Low price message seen by Mart in the past.
 Do Wal-mart ads belongs in Vogue ?????

4. is Walmart in vogue?

5. Vogue
 Vogue is a globally recognized fashion and life style
magazine that is published monthly in 23 different
national and regional edition by condy nest.
 As of October 2013, the average print circulation
of Vogue is 11.3 million, while the website's average
monthly online audience is 1.6 million.
 The median reader's age is 37.9, while the gender split
of the readership is 87% female and 13% male

6.  Vogue places fashion in the context of culture and the
world we live in — how we dress, live and socialize;
what we ea tand listen . Vogue always leading readers
to what will happen next.
 Vogue defines the culture of fashion.

7. walmart
 The company it has over 11,000 stores in 27 countries,
under a total 71 different brands
 Walmart is the World larggest Co by revenue
 The Bigest private employer in the world with over two
million employees
 and the Larggest retail in the world
 It is also one of the World most valuable company
 and is also the largest Grocery retailer in the US. In 2009,
it generated 51 percent of its US$258 billion (equivalent to
$284 billion in 2015) sales in the US from grocery business

8. Characteristic of walmart shoper
 Average US Wal-Mart customer's income is below the
national average
 One-fifth of them lack a bank account
 Pensitive to higher utility costs
 Price-sensitive affluents
 Value-price shoppers
 Brand aspirationals
 Not more libral

9.  Low Price always (2006)
 Save money.Live better(Current)
 “If we work together, we’ll lower the cost of living for
everyone…we’ll give the world an opportunity to see
what it’s like to save and have a better life ..

11. Consumer Behavior
“Studies how individuals, groups, and
organizations select, buy, use, and
dispose of goods, services, ideas, or
experiences to satisfy their needs and
desires.”

12. A: Social
Factors
• Reference
Group
• Family
• Role &
status
B: Cultural Factor
• Culture
• Sub-culture
• Social Culture
C: Personal Factors
• Age & life cycle
• Occupation &
lifestyle
• Personality & self
Concept
D:
Psychological
Factors
• Motivation
• Perception
• Learning
• Attitude

13. A: Social
Factors
• Reference
Group
• Family
• Role & status
• Aspirational
Group
• Dissociative
Group
• Love
• Respect
• Personal
ambition
The aspirational reference group includes people that the
individual would like to compare oneself.
Finally, the dissociative reference group includes people that the
individual would not like to be like.

14. B: Cultural
Factor
• Culture
• Sub-culture
• Social Classes
• Social Values, and
behaviors
• Beliefs & Morals
• Faith & tradition
• Nationality Group
• Religious group
The beliefs and behaviors of a
group that are different from
the main group in a culture.
Religion.
Social class.
Special needs.
Upper Uppers
Lower Uppers
Upper Middles
Middle Class
Working Class
Upper Lowers
Lower Lowers

15. C: Personal Factors
• Age & life cycle stage
• Occupation & lifestyle
• Personality

16. D:
Psychological
Factors
• Motivation
• Perception
• Learning
• Attitude

17. ?

18. Question No 1
 Is there an overlap in these two cosumer segments?
No i think there is no overlaping because Walmart and
vogue have the customer with different characteristics
and walmart use vogue for creating new target
customers whose life style is different then existing
customer.

19. Question No 2
 Can walmart change its image and appeal to an
upscale sh0pper
Ans
yes with this marketing stretigy its easy for walmart
because it had already a valueable name in the
market.Wal-mart is well established brand it can easily
target the upscale customer.

20. Question No 3
 Would you recmmend that Wal-Mart purchase
additional pages in Vogue this year?
 Why not i think advertisement never make you loss.