The document discusses research for promoting a school Christmas production for the Drama Department. It provides examples of unconventional promotional campaigns, including one showing people inside machines to promote jobs and another showing a person drinking a nose-shaped cup to promote plastic surgery. The document then asks the student to brainstorm promotional elements and ideas for the Christmas production, such as cutouts of performers, 3D posters, and a promotional video. Finally, it instructs the student to write a blog post about the elements of a successful promotional campaign based on the provided research.

1. Research for ideas
A promotional campaign for the
school Christmas production for
the Drama Department

2. Research Campaign
Look at the following blog http://uaddit.com/discussions/showthread.php?t=642
For each of the advertisements are using slightly unorthodox methods to get across
their ideas
Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’
•What ideas/product is the advertisement trying to convey?
•A: that you shouldnt waste your life doing something you dont love
•What catches your attention?
•A: the people inside the machines
•How is it done?
•im not sure, i think photoshop or they just recreated the machines
•What makes this an effective promotion?
•the fact that people are inside machines and it lets us know that people are doing jobs
that have no use.

3. Effective promotional
Campaigns
Find a minimum of 3 additional promotional campaigns. For each example
indicate the promotional elements and strategies for success. (A table would be
useful)
Promotional
Campaign
Breast Cancer
Awareness
Promotional
elements
Pink Ribbon Text
World awareness week
Events (National &
global)
Data portal - Webpage
Strategies for success
Moral obligation to
support charity
Celebrity endorsement
Instantly recognizable
logo (pink ribbon)
Plastic Surgery
shows a cup with a ‘perfect nose’ and a
person drinking it and it makes it look
like she has the nose
vacuum cleaner
it compares there vacuum cleaner to its comparing it to opening a airplane window and
the only way to find out if its that good would be
breaking an airplane window
to buy it, so they force you to want to use it.
nice image etc
cut out piece, it can be stuck on
the cut out shows a man with pizza
many doors so easy to spread
and the number its very cute, easy
and simple
Papa John’s Pizza
showing that you can look better with
plastic surgery

4. Promotional ideas for your event
Brainstorm the promotional elements and ideas you will include in your
promotional campaign for the school Christmas production for the Drama
Department
- cut outs of the performers - put them in form rooms and places around school
- 3-D posters that you could put up in form rooms
- a cool video to put on bulletin and on the ISLE

5. Summary of research
• From this research create a blog post
• Give it the title, “Elements of a successful
promotional campaign"
• Write out your title making sure you include
the WHAT, WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the promotional ideas are
needed
• Label/Tag the post with the label, " Elements of a
successful promotional campaign "
• Submit the URL of the blog post to the dropbox

6. Summary of research
• From this research create a blog post
• Give it the title, “Elements of a successful
promotional campaign"
• Write out your title making sure you include
the WHAT, WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the promotional ideas are
needed
• Label/Tag the post with the label, " Elements of a
successful promotional campaign "
• Submit the URL of the blog post to the dropbox