Websites influence 97% of customer purchasing decisions. That clearly means your business site needs to be a good one, and it should have relevant content. Your company website has to be regularly updated with new products and the latest news. No one will prefer to do business with a company whose website is out-dated and not in sync with the latest technology. Many small businesses put up a website and then leave it alone — but today’s websites are no longer static. The internet browsers are also getting updated with the times, so if your website is not compatible with the latest browsers, then you will definitely lose a business opportunity.

1. Importance of website for your
Business

2. Websites
 Definition:
A connected group of pages on the World Wide Web
regarded as a single entity, usually maintained by
one person or organization and devoted to a single
topic or several closely related topics.

3. Website: Face of your Business
 In this tech savvy world your website represents your
business.

4. GOOGLE- Your new business Card
People search for your website, to know about
your business before approaching. Google is
playing role of business cards.

5. Up for a Good website?
 A good website is one which triggers a sense of
interest in your target crowd, which may be
customers at time.
 User Interface, design and content are major visible
factors in website.
 Compatibility, ease of use are some other very
important properties of excellent website.

6. Properties of website
Website
Effective
Online
Branding
Usability
Navigation
Content
Visual Design
Interactive
Features
Functionalit
y

7. Visual Appeal
 First and foremost thing visitor come by is the
aesthetics.
 Make sure to use soothing and well distributed
colors on your website.

8. User Interface
 The aspects of a website which can be seen (or
heard or otherwise perceived) by the human
user, and the commands and mechanisms the user
uses to control its operation and input data.

9. Meaningful Content
 Making content relevant and separate is a key factor
of making good web pages great.
 Content on your webpage sets it apart from others.

10. Contact Information
 Appropriate and easy to find contact information is
key factor to bring business to your organization.
 Keep it simple and user friendly.

11. Search Option
 For bigger website with huge content it’s important to
have search bar on your webpage.
 Makes it easy for user to find required info on your
website .

12. Sitemap
 Sitemaps, as the name implies, are just a map of
your site - i.e. on one single page you show the
structure of your site, its sections, the links between
them.
 Ease of navigation will aid not only the visitors but
also help you in displaying your content in a better
fashion.

13. Compatibility
 It’s important that your own web site and the site(s)
you create for customers display well in as many of
the mainstream web browsers as possible.
 Also take care in mind about mobile, Tablets and
other browsing devices.

14. Optimization
 Optimizing images and size of your web pages for
ease of navigation is the key factor.
 This leads to returning visitors and time spent by
people on your website.

15. Statistics, Tracking and analytics
 Although this element is behind the scenes and not
one you’re likely to know about as the web visitor as
a web site owner it is crucial, if not down-right
addictive!

16. SEO
 SEO is an abbreviation of Search Engine
Optimization. This is the process of structuring a web
page so that it is found, read, and indexed by search
engines in the most effective manner possible.
 This makes your web site and its content attractive,
relevant and visible to search engines and web
searchers.

17. Website: Best inbound marketing tool
 Sharing is caring and inbound marketing is about
creating and sharing content with the world. By
creating content specifically designed to appeal to
your dream customers, inbound marketing attracts
qualified prospects to your business and keeps them
coming back for more.

18. Stats
1. 57% of businesses have acquired a customer
through their company blog.
2. 78% of business people use their mobile device to
check email
3. 84% of 25-34 year-olds have left a favorite website
because of intrusive or irrelevant advertising.
4. Companies that blog get 55% more web traffic.
5. Inbound marketing costs 62% less per lead than
traditional, outbound marketing.

19. Don’t remain stuck in spam folder
‘In the past year, Web-based email usage
dropped a staggering 59% among 12-17 year
olds.’
‘91% of email users have unsubscribed from a
company email they previously opted-in to.’
 Interactive website is the best marketing tool in this
gadget ridden era.
 Instead of being stuck in spam folder use your
website to attract customers and create interest
among visitors about your business.

20. About Us
 Azuyo is the Premier destination for building Websites,
Mobile apps.
 At Azuyo, we develop Apps for iPhone, iPad, Android,
Blackberry and Windows Mobile platforms.
 We have huge base of satisfied clients from different
sectors of businesses.

21. Contact Us
Please contact us for cutting edge Mobile, Web, Social
Media and TV Apps.
Azuyo Software Research &
Development Pvt. Ltd.
Survey No.56, 1st Floor,
Sai Arcade, Devarabisanahalli, Outer
Ring Road, Bangalore - 103.
sales@azuyo.com
+91 97403 80523
+91 80 4210 7637
facebook.com/pages/Azuyo/590520200958335
twitter.com/azuyoapps
plus.google.com/u/0/s/azuyo
linkedin.com/company/1036472
pinterest.com/azuyo/