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LESBIANS
WHO TECH
SUMMIT
Friday | February 28, 2014
BABY DYKE WITH BIG DREAMS 2
INTRODUCTION
Fun Facts
‣ “Why Women Coders Matter” - Mozilla
‣ Director of Systems + Technology
‣ 20th Anniversary SF Dyke March
‣ GLAAD + BUTCH Voices + Hack City
‣ Flushing, NYC
KRYS FREEMAN
FOUNDER, HELLA RIDES
3
HELLA RIDES
HOW MANY OF YOU
4
HELLA RIDES
HOW MANY OF
YOU...LIVE HERE IN THE
BAY AREA?
5
HELLA RIDES
...DROVE HERE?
6
HELLA RIDES
...DROVE HERE ALONE?
7
HELLA RIDES
...CROSSED THE BAY
BRIDGE?
8
WHAT IS HELLA RIDES? 9
A commuter ride matching service
‣ East Bay to SF
‣ with neighbors
‣ affordable
‣ your schedule
“Neighbors helping each other
get where they need to go.”
WHAT IS HELLA RIDES? THE ISSUES 10
DRIVING
‣ Traffic Congestion
‣ Cost vs. Experience
‣ Limited Options
‣ Time Wasted
‣ Accessibility
‣ Cost
‣ Comfort
‣ Unexpected Delays
PUBLIC TRANSIT
WHAT IS HELLA RIDES? A MASHUP 11
+ +
2014
HOW DOES IT WORK? 12
HELLA RIDES
WHO DOES IT SERVE?
13
INTRODUCTION
‣ San Leandro to Financial District SF
‣ 30 min trip / Rush Hr = 2x as long
‣ costs $6 round trip (+ gas, parking)
Wants
‣ avoid traffic
‣ spend less on commuting
DRIVERS: DAISY
14
WHO DOES IT SERVE? DRIVERS
DRIVER BENEFITS
‣ bypass the traffic at the Bay Bridge
‣ get to work quicker
‣ have someone else pay your toll
‣ optional rider benefits
15
INTRODUCTION
‣ BART Route: MacArthur to Embarcadero
‣ 34 min by BART vs 15 min by car
‣ costs $7 round trip ($3.50 to + from)
Wants
‣ reliable and on-time transportation
‣ guaranteed seating
RIDERS: MONICA
16
WHO DOES IT SERVE? RIDERS 17
WHO DOES IT SERVE? RIDERS
RIDER BENEFITS
‣ be on time
‣ door to door service
‣ flat rate rides + cheaper than BART
‣ $6/daily ($3 flat rate each direction)
18
HELLA RIDES
WHY DOES
IT MATTER?
19
WHY DOES IT MATTER? 20
2%4%
3%
13%
10%
68%
68% Drive Alone
10% Transit
13% Carpool
3.2% Walk
4% WFH
2% Other
WHY DOES IT MATTER? 21
Quality
Economical
Quality
Economical
HighLow
Expensive Discounted
WHY DOES IT MATTER? 22
Hella Rides BART
Casual
Carpool
511.org
Ridematch
Taxi* | Uber
Sidecar | Lyft
$3 (OAK>SF)
each way
~$3-4 Varies Varies $27-78
On Demand Scheduled
Semi-
Scheduled
Semi-
Scheduled
On Demand
Door to Door Limited Limited Pickup/
Drop-offs
Varies Door to Door
iOS 7
(Android, SMS)
Various Apps None Desktop Web
iOS,
Android, SMS
Work
Commute
Work
Commute
Work
Commute
Work
Commute
Casual Rides
Cost
Organized
Delivery
Matched
Usage
HOW TO LEVERAGE THIS OPPORTUNITY 23
DRIVE
INVEST
HELP BUILD
TELL A FRIEND
HELLA RIDES
THANK YOU!
COME CHAT
OR FIND ME ONLINE
@KRYSFREE
24

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HeLLa Rides DEMO - Lesbians Who Tech Summit 2014

  • 2. BABY DYKE WITH BIG DREAMS 2
  • 3. INTRODUCTION Fun Facts ‣ “Why Women Coders Matter” - Mozilla ‣ Director of Systems + Technology ‣ 20th Anniversary SF Dyke March ‣ GLAAD + BUTCH Voices + Hack City ‣ Flushing, NYC KRYS FREEMAN FOUNDER, HELLA RIDES 3
  • 5. HELLA RIDES HOW MANY OF YOU...LIVE HERE IN THE BAY AREA? 5
  • 9. WHAT IS HELLA RIDES? 9 A commuter ride matching service ‣ East Bay to SF ‣ with neighbors ‣ affordable ‣ your schedule “Neighbors helping each other get where they need to go.”
  • 10. WHAT IS HELLA RIDES? THE ISSUES 10 DRIVING ‣ Traffic Congestion ‣ Cost vs. Experience ‣ Limited Options ‣ Time Wasted ‣ Accessibility ‣ Cost ‣ Comfort ‣ Unexpected Delays PUBLIC TRANSIT
  • 11. WHAT IS HELLA RIDES? A MASHUP 11 + + 2014
  • 12. HOW DOES IT WORK? 12
  • 13. HELLA RIDES WHO DOES IT SERVE? 13
  • 14. INTRODUCTION ‣ San Leandro to Financial District SF ‣ 30 min trip / Rush Hr = 2x as long ‣ costs $6 round trip (+ gas, parking) Wants ‣ avoid traffic ‣ spend less on commuting DRIVERS: DAISY 14
  • 15. WHO DOES IT SERVE? DRIVERS DRIVER BENEFITS ‣ bypass the traffic at the Bay Bridge ‣ get to work quicker ‣ have someone else pay your toll ‣ optional rider benefits 15
  • 16. INTRODUCTION ‣ BART Route: MacArthur to Embarcadero ‣ 34 min by BART vs 15 min by car ‣ costs $7 round trip ($3.50 to + from) Wants ‣ reliable and on-time transportation ‣ guaranteed seating RIDERS: MONICA 16
  • 17. WHO DOES IT SERVE? RIDERS 17
  • 18. WHO DOES IT SERVE? RIDERS RIDER BENEFITS ‣ be on time ‣ door to door service ‣ flat rate rides + cheaper than BART ‣ $6/daily ($3 flat rate each direction) 18
  • 20. WHY DOES IT MATTER? 20 2%4% 3% 13% 10% 68% 68% Drive Alone 10% Transit 13% Carpool 3.2% Walk 4% WFH 2% Other
  • 21. WHY DOES IT MATTER? 21 Quality Economical Quality Economical HighLow Expensive Discounted
  • 22. WHY DOES IT MATTER? 22 Hella Rides BART Casual Carpool 511.org Ridematch Taxi* | Uber Sidecar | Lyft $3 (OAK>SF) each way ~$3-4 Varies Varies $27-78 On Demand Scheduled Semi- Scheduled Semi- Scheduled On Demand Door to Door Limited Limited Pickup/ Drop-offs Varies Door to Door iOS 7 (Android, SMS) Various Apps None Desktop Web iOS, Android, SMS Work Commute Work Commute Work Commute Work Commute Casual Rides Cost Organized Delivery Matched Usage
  • 23. HOW TO LEVERAGE THIS OPPORTUNITY 23 DRIVE INVEST HELP BUILD TELL A FRIEND
  • 24. HELLA RIDES THANK YOU! COME CHAT OR FIND ME ONLINE @KRYSFREE 24