A presentation about retail trends focused on #Trend Monitor issues from Forecast 2018-2019.
This paper has been presented c/o Deloitte, Milan, March 2018.
7. q EFFORT TO PREVENT TIME FLOW TO FADE INDIVIDUAL IDENTITY
q SOCIAL MEDIA COMMITMENT TO ENLIVEN OFFLINE EXPERIENCE
1. SELF
2. Pillars
Ø AUGMENTED PURCHASE PROCESSES
Ø ENGAGED RELATIONSHIPS
Ø TOGETHERNESS ATTITUDE
8. 2. SOCIETY
q COMPROMISE BETWEEN TECHNO FUTURE & PRESENT TIME
q ALWAYS ON STILL WIPING OUT THE “REALITY” LIMITS
2. Pillars
Ø RETAIL SPACE AS AN IDEAL WORLD
Ø OVEREXCITED IMAGINATION
Ø RETAIL SHELTER AND REFUGE
9. 3. CULTURAL MODELS
q ON-GOING SHUFFLING OF CULTURAL: MIXING AND MELTING
q LOCKING AND LATCHING ORIENTATION RISE
2. Pillars
Ø CONTENTS NEEDED
Ø TRIBE RELEVANCE
Ø USER GENERATION ALERTS
10. 4. POLITICS AND MARKETS
q POLITICS AND MARKETS: NON PARALLEL PATHS, DIFFERENTLY TEMPORAL FRAMES
q RETAILING IS THE TOUCHPOINT AS WELL OF A POLITICAL ISSUE
2. Pillars
Ø MARKETPLACE AS AN ALTERNATIVE WORLD
Ø MARKETPLACE AS A POLITICAL FIELD
Ø MARKETPLACE AS A SOCIAL ARENA
11. 5. ENVIRONMENT
q FUTURE SURVIVAL ON EARTH STILL STANDS OUT AS A GOAL
q BUT A DURABLE PARADIGM FOR SUSTAINABLE MANUFACTURING AND
CONSUMPTION HAS A HARD TIME TO ESTABLISH AND BROADEN
2. Pillars
Ø CONNECT MESSAGES TO THEIR CAUSES
Ø LINK CAUSES TO THEIR CONSEQUENCES
Ø STRESS TRANSPARENCY
12. 6. VALUES
q VALUES WIDENING VS EXTREME FRONTLINE: A CLOSE COEXISTENCE
q OPAQUE ATTITUDE OPPOSED TO ROOTED SHARP POSITIONS
2. Pillars
Ø FREE THINKING
Ø OPEN SOCIETY TO BOOST PROFITS
Ø WORK ON “CULTURAL” CONSUMPTION
15. Ø STRIVE FOR DURATION THROUGH:
ü REPETITION TO GAIN STABILITY
ü C I R C U L A R I T Y T O E S TA B L I S H
PERSISTENCE
baba TREND MONITOR® 2018-19
3. Main Trends
1. INERTIA
A. LOOP
Online marketplace and rapid logistic
company to resell oversupplied products
16. Ø CAUTIOUS ORIENTATION TO:
ü RUN A RESTRAINED, RESTRICTED TO
PRESENT, EVERYDAY’S EXPERIENCE
ü NEUTRALIZE ANY RISK ARISING FROM
SPRINGING NOVELTIES
baba TREND MONITOR® 2018-19
3. Main Trends
1. INERTIA
B. WAIT & SEE
WHEELYS MOBY MART: in Shanghai a 24 hrs
convenience store that leverages AI to provide
customers the products they want
17. Ø LOOK BEHIND ORIENTATION FOR
ü FOLLOWING THE TRACED PATHWAYS
O F R O O T E D AT T I T U D E A N D
CUSTOMARY HABITS
ü L O O K I N G F O R A T I M E L E S S
“COMFORT ZONE”
baba TREND MONITOR® 2018-19
3. Main Trends
1. INERTIA
C. RETROTOPIA
1950s restaurant in Helsinki on the 10th floor of
the historic Hotel Palace, renovated according
to the building's modernist design
18. Ø TIME USE UP TO:
ü ATTAIN UNIQUENESS
ü LOOK FOR ALWAYS RENEWED
EXPERIENCES
baba TREND MONITOR® 2018-19
3. Main Trends
2. IMPULSE
A. HAPPENING
KRAUTER GARTEN by Infarm_instore farm with
cloud connected sensors that monitor the
health and readiness of the produce
19. Ø TIME HALTING TO:
ü LIVEN A STRICTLY INDIVIDUAL
EXPERIENCE
ü ACHIEVE MOMENTARY (HEALTHY)
GRATIFICATIONS
baba TREND MONITOR® 2018-19
3. Main Trends
2. IMPULSE
B.ENLIGHTENMENT
IMPOSSIBLE FOODS partnered retail, promise of a
better world thanks to plants
20. Ø TIME ABRIDGING TO:
ü REACH THE MOST ADVANCED
EXPLORATION
ü L O O K F O R A S M U C H
STRAIGHTFORWARDNESS AS POSSIBLE
baba TREND MONITOR® 2018-19
3. Main Trends
2. IMPULSE
C. INTUITION
NY_ALPAHA FOOD Labs fuuture market:
Conceptual food + digital shopping interface
21. Ø TIME OBLITERATION FOR:
ü GOING BEYOND NORMALITY,
CONVENTIONS AND HABITS
ü NEVERENDING CONTACT
baba TREND MONITOR® 2018-19
3. Main Trends
3. INFINITY
A. FOREVERISM
(background)
AIPOLY Technology, for Autonomous Store
Platforms
22. Ø A WAVERING APPROACH TO:
ü OVERTAKE THE NATURAL TIME
COURSE
ü SLIGHTLY IMPLEMENT NEW PATTERNS
AND PROCESSESS
baba TREND MONITOR® 2018-19
3. Main Trends
3. INFINITY
B. FADING
EXTRACOOP Alleanza 3.0
23. Ø TIME OUT OF TIME TO:
ü GO THROUGH A BOUNDLESS
EXPERIENCE
ü S W E E P A PA R A L L E L W O R L D
DISCOVERY
baba TREND MONITOR® 2018-19
3. Main Trends
3. INFINITY
C. VIRTUALITY
The BLUE LEAF Cafè in Sendai (Japan)
partnered with telecoms company to host a
virtual experience with the popstar Hatsune
Miku through a Lenovo Phab2 Pro cell. phone
24. Ø TIME BENDING FOR:
ü ALLOWING CONTRADICTORY TIME
MARKERS TO COHEXIST
ü SMOOTHING OVER THE PAST AND
THE FUTURE
3. Main Trends
4. INCIDENCE
A. ANACHRONISM
baba TREND MONITOR® 2018-19
LIDL OF THE FUTURE
concept development
25. Ø TIME COLLAPSE FOR:
ü MAKING THE FUTURE BE PRESENT
ü TO GAIN A MAXIMISED MOMENTUM
baba TREND MONITOR® 2018-19
3. Main Trends
4. INCIDENCE
B. RADICALISM
HABIT DNA personalized food plan
26. Ø TIME OUTBREAK FOR:
ü FOCUSING MULTIPLICITY THROUGH A
TIDY PATTERN
ü L E V E R A G I N G O B S TA C L E S T O
DIVERGING SHOVES
baba TREND MONITOR® 2018-19
3. Main Trends
4. INCIDENCE
C. ENTROPY
The new flagship for ORGANIC GARAGE in
Toronto offers customers experiences from a
TEAbot ksosk in an artsy environment