In last four years I lectured almost 3000 people and consulted hundreds of companies from freelancers to international companies. And let me be frank - most of them don't live the life of shiny social media case studies you read about. Social media are more then before about experts and money. Can small and medium businesses compete against budgets of big brands? How can we help them?

1. Small businesses in SUCH A big social media world
BabelCamp 2016
Eliška Vyhnánková
@annaud

2. It’s not about agencies and big budgets!
It’s about ordinary people
who keep struggling
with social media

3. IS IT POSSIBLE FOR small
and medium businesses
TO compete with budgets
of big brands?
Big question!

4. WHO SHOULD DO OUR SOCIAL MEDIA MARKETING?
HOW MUCH MONEY SHOULD we INVEST?
WHAT kind of SOCIAL MEDIA SHOULD we USE?
Frequently given questions?

5. THEY DON’T KNOW BASICS
they are against social media
they are afraid of crisis communication
they HAVE NO strategy
they don’t think about ROI
Main problems

6. INITIATE YOUR CLIENTS INTO SOCIAL MEDIA
ESSENTIALS!
It’s quite simple ;)
yes, teach them!

7. clarify the basics
What should you do?

8. teach them how to talk with customers
What should you do?

9. show them there is nothing to fear
What should you do?
if they know what to do

10. TEACH THEM THE RIGHT METRICS
What should you do?

11. UNCOVER the hidden stars
What should you do?

12. SHOW THEM THE RIGHT TOOLS
What should you do?

13. get them used to workING with social media
What should you do?

14. supervise them
What should you do?
It can be paid ;)

15. BUT WHY? WHERE IS OUR MONEY?
Great question :)

16. BUT WHY?

17. Result?
Happiness :)You
Clients

18. thisway
ELIŠKA VYHNÁNKOVÁ
@ANNAUD
ELISKA@VYHNANKOVA.CZ
737 937 170
thank you
or vyhnankova.cz