What is an average size of a Facebook Page? And how fast does it grow? How succesful it is when it comes to engagement or responding to fans? What is the best days & time to post on Facebook? Find out simmilarities and differences in brand’s behaviour on Facebook in selected countries across the CEE region

1. FACEBOOK IN CEE
Brand Performance on Facebook in selected CEE countries

2. Data & Metrics – Data Set 1
» Austria
» Croatia
» Czech Republic
» Germany
» Hungary
» Lithuania
» Poland
» Romania
» Russia
» Slovakia
» Ukraine
DATA SET 1:
» Total Fans
» Fan Growth
» PTA
Sample Size: 134,000+ Brands
Time Range: July 1 – July 31

3. Average Number of Fans
42 272 46 487
36 921
119 656
54 440
26 466
77 951
102 058
60 484
44 523
14 426
» The largest Brand Facebook Pages are in Germany & Romania, the smallest
ones are in Ukraine & Lithuania

4. Fan Growth + PTA
914
970
988
3174
1047
323
2050
3003
1929
905
426
1548
1898
1187
3838
2992
748
2950
4072
3296
2073
686
» German Brands have the strongest Fan Growth, Romanian Brands have the
highest PTA

5. Data & Metrics – Data Set 1
» Austria
» Croatia
» Czech Republic
» Germany
» Hungary
» Lithuania
» Poland
» Romania
» Russia
» Slovakia
» Ukraine
DATA SET 2:
» Total Interactions
» Types of Interactions
» Post Engagement Rate
» Response Rate
» Response Time
» The Most Engaging Days
» The Most Engaging Hours
Sample Size: 2,000+ Brands
Time Range: July 1 – July 31

6. Average Total Interactions
16 278
24 271
10 082
47 050
33 954
10 121
22 276
51 546
49 247
4 408
17 511
» Slovaks are the least ones to be attracted when it comes to interacting with big
brands communication. On contrary in absolute numbers Romanians interact
the most.

7. Types of Interactions
Likes
Comments
Shares
» Hungarians, Romanians and Russians tend to share more then comment

8. Post Engagement Rate
0,4410%
0,2918%
0,3908%
0,3431%
0,4176%
0,2503%
0,3312%
0,1967%
0,4641%
0,3618%
0,6381%
» Ukraine, Russia and Austria are pages which have the highest average Post
Engagement Rate.
» Hungary and Germany have a pleasant size / engagement ratio.

9. Response Rates (Questions)
64,5%
73,2% 73,6% 73,9% 76,4%
60,4%
74,3%
51,6%
64,5%
55,7%
61,1%
» Hungary and Poland have the highest average Response Rates
» Romania and Slovakia have the lowest Response Rates

10. Response Times (Questions)
1528
817
1235 1196
1651
1106
855
923
736
985
627
» Ukraine and Russia have the fastest Response Times – 10,5 and 12,3 hrs
» Hungarian and Austrian Brands are the slowest when it comes to responding

11. The Most Engaging Days in a Week
» Monday
» Slovakia
» Ukraine
» Tuesday
» Croatia
» Lithuania
» Romania
» Russia
» Wednesday
» Germany
» Czech Republic
» Friday
» Hungary
» Poland
» Saturday
» Austria

12. The Most Engaging Hours of a Day
11 12 13 14 15 16 17 18 19 20 21 22 23
» 11:00 – 11:59
» Ukraine
» 16:00 – 16:59
» Romania
» 17:00 – 17:59
» Austria
» Lithuania
» 20:00 – 20:59
» Croatia
» Czech Republic
» Germany
» Slovakia
» 21:00 – 21:59
» Poland
» 23:00 – 23:59
» Russia

13. Questions?
» I hope you have enjoyed this
presentation
» If you have any further questions,
don‘t hesitate to contact me at
rudolf.kviz@socialbakers.com
or message me at @mordieu