Have you read about the reasons for Apple’s success, or some other highly successful company like that? Have you thought about using the same tactics in your business? There are multiple flaws in doing that. We’ll discuss all those flaws based on examples and logics behind them, to have a more rational approach in our businesses and projects, and reduce the likelihood and impact of failures.

2. Who am I?

3. Nader.PM
Who am I?

4. Who are you?

5. Who are you?

8. ✓

11. ✓

33. A B

34. A B

35. A B
⯆ sales ⯆ sales

36. A B
⯆ sales ⯆ sales

37. A B
⯆ sales ⯆ sales

38. A B
⯆ sales ⯆ sales

39. A B
⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales ⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales

40. A B
⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales ⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales

41. A B
⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales ⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales

42. A B
⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales ⯆ sales⯆ sales ⯆ sales ⯆ sales ⯆ sales

45. ❶ Superstars with low expected value

46. ❶ Superstars with low expected value

47. ❶ Superstars with low expected value

48. ❶ Superstars with low expected value

49. ❶ Superstars with low expected value
❷ Superstars with high expected value

50. ❶ Superstars with low expected value
❷ Superstars with high expected value

51. ❶ Superstars with low expected value
❷ Superstars with high expected value
- Luck mixed with skills

52. ❶ Superstars with low expected value
❷ Superstars with high expected value
- Luck mixed with skills
- Complexity and chaos

58. Harvard study, almost 80
years old, has proved that
embracing community helps
us live longer, and be happier
-- news.harvard.edu

59. For each X, where X is an “explanation”,

60. For each X, where X is an “explanation”,
❶ it’s probably wrong

61. For each X, where X is an “explanation”,
❶ it’s probably wrong
❷ if it’s simple, interesting, and beautiful, it’s most likely wrong

62. For each X, where X is an “explanation”,
❶ it’s probably wrong
❷ if it’s simple, interesting, and beautiful, it’s most likely wrong
❸ if it’s emotionally charged, it’s untrustable

63. For each X, where X is an “explanation”,
❶ it’s probably wrong
❷ if it’s simple, interesting, and beautiful, it’s most likely wrong
❸ if it’s emotionally charged, it’s untrustable
❹ if it’s only based on outcomes, it’s unreliable

64. For each X, where X is an “explanation”,
❶ it’s probably wrong
❷ if it’s simple, interesting, and beautiful, it’s most likely wrong
❸ if it’s emotionally charged, it’s untrustable
❹ if it’s only based on outcomes, it’s unreliable
❺ use structured trial and errors, and adaptation

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• linkedin.com/in/nader.k.rad
• mplaza.pm