3. Weekly subscription purchase
showcase
He bought a one week
subscription for the java
chess game to play online
Joe wants to play
chess online
Joe will play online
chess for 1 week.
Authorize
Slide 3
4. Sudoku game showcase 1/3
Sally wants to play Only the game
sudoku online 1,5 €
10 credits
(1 game session = 1 Bundled with any
credit) arcade game.
3€
20 credits
(1 game session = 1
credit)
Bundled with any arcade
Sally finds out game game and MTV channel
can be purchased in 3 25 credits, 1 month,
ways recurring.
3€
1 hour MTV = 1 credit
1 game session = 1 credit
And, the first 200 users will
get a MTV t-shirt!!!
Slide 4
5. Sudoku game showcase 2/3
Bundled with any arcade
game and MTV channel
Sally thinks this
25 credits, 1 month,
is the best deal recurring.
3€
1 hour MTV = 1 credit
1 game session = 1 credit
And, the first 200 users will
get a MTV t-shirt!!!
So, Sally
subscribes to this
bundle
Purchase
Slide 5 5
Slide
6. Sudoku game showcase 3/3
Sally knows she
will get a MTV t-
shirt if she Sally quickly
hurries up orders the
MTV t-shirt Authorize
And then she
plays the
games
Sally
got a
MTV t- Usage
shirt
Authorize
Slide 6
7. Promotions are for the fast ones
He subscribed to the
same pack
Brad also wanted
Sudoku and ... Purchase
But he was playing
the games and
when he realized,
the MTV t-shirts
were over…
So, he couldn’t
get his MTV t- Usage
shirt! It was too Authorize
late!
Slide 7
9. The backstage
Step 1: agreement
(for the purpose of this example) EA Mobile,
Digital Chocolate and MTV defined and
signed up a deal to build bundles together.
Bachbill can end to end manage this kind of
Revenue sharing
agreements.
10. The backstage
Step 1: agreement
The agreement had the following terms and
conditions:
The operator would get:
40% of the revenue for monthly
purchase volumes up to 50000
35 % of the revenue for monthly
Revenue sharing purchase volumes from 50001 on
The rest of the revenue would go to DC, EA
& MTV depending on the % of usages of the
bundles
11. Only the game
1,5 €
The backstage 10 credits
Step 2: Price plan (1 game session = 1
credit)
Bundled with any
arcade game.
3€
20 credits
The three partners (1 game session = 1
started to design a credit)
price plan together
Bundled with any arcade
game and MTV channel
25 credits, 1 month,
recurring.
For MTV t-shirt was a stock 3€
attribute with an initial value of 1 hour MTV = 1 credit
200, was setup. (1 game session = 1 credit)
And, the first 200 users will
get a MTV t-shirt!!!
Slide 11
12. The backstage
Step 3: Commercial use Revenue sharing
Users started to buy and
use various packages, and Authorize
Bachbill kept track of all
relevant events
Purchase
The MTV t-shirts got over…
Capture
… and the revenue
ramped up
Usage
13. The backstage
Step 4: Report analysis
The mobile operator, EA Mobile, Digital
Chocolate and MTV had a look to the monthly
reports and shared the profits as agreed
Revenue sharing
Joe, Sally and Brad had a
lot of fun ...
… while Bachbill gets a
success story to tell
14. Contact and follow us
contact@bachbill.com
www.bachbill.com
blog.bachbill.com
@bachbill at twitter
Bachbill at Facebook, slideshare, LinkedIN, XING ...
