This documents shows how Bachbill supports Digital TV business.

1. How BACHbill supports Digital
Television business
Digital Television brings a new way to provide content to end customers. Although our TV box has
been around for many years - shifting in size and shape - the experience around it has changed
quite a bit.
Besides new technologies such as 3D and HD resolution, the choice of content
and service presented to the user has experienced a big boom.
From the traditional channel grids we have now specialized broadcasts (movie
channels, news channels, sports, music …) which allow the end user to just
switch to whatever he is in the mood for at that time.
Beyond that, additional services as movie rentals or pay per view enhance this
experience.
So a new challenge arises for digital TV service providers besides the viewing experience.
How to get a flexible, oriented set of content/service to a customer
that fits their needs without much complexity and keeping competitive
costs?
How to provide to customers the content/service purchase experience
that suits them best? Subscriptions, bundles, content on demand?
How to decouple this logic, mainly marketing and business oriented, from other technical
challenges as content aggregation, multiple formats, user interfaces?
BACHbill enables this kind of customization with an easy and flexible
integration.
Through a back-office interface, marketing teams can have the liberty to
configure the pricing and charging points to whatever level of detail or
granularity they wish. Dynamic rules allow for dynamic price/charging
adaptation based on patterns, reducing effort on customization.
For example, a customer can be tagged as “premium” and have special discounts based on this.
This is done seamlessly by BACHbill as it can combine concepts and operations such as
provisioning, content bundles and customer loyalty, by using recurring subscriptions, for
example.
Customers can be approached with focused campaigns, such as a promotion on a sports
channel subscriptions after 5 pay-per-view matches for example. This kind of customization is quite
flexible and can provide a near to individually customized user package.
Also, BACHbill provides an easy way to define agreements, making it easy to define and track
revenue share across the value chain.
BACHbill will help digital television providers focus on
customer satisfaction and business development, interfacing
and encapsulating the technological background through an
easy to use interface. Simplifying and enabling.
www.bachbill.com – contact@bachbill.com