Recording of the Backbase webinar Building a Smarter Bank, with Ron Shevlin. With technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking? In short, it's about how to become a ‘smarter’ bank – smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services, and smarter about making money. In this webinar, Ron Shevlin, author of Smarter Bank, Snarketing Blogger & analyst at Cornerstone Advisors (before he worked at Aite Group and Forrester), provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. The webinar addresses topics such as innovation, big data, customer engagement, mobile payments, personal financial management, and the changing financial behaviors of consumers, in particular, the Millennials.

1. BUILDING A SMARTER BANK
RON SHEVLIN
DIRECTOR OF RESEARCH
CORNERSTONE ADVISORS

2. THERE’S A SUCKER
BORN EVERY MINUTE.
P.T. BARNUM
@RSHEVLIN

3. IS IBM ABOUT TO
MAKE BANKS
OBSOLETE?
THE MOTLEY FOOL
APRIL 27, 2015
@RSHEVLIN

4. THE FUTURE OF BANKING IS
MONEY MANAGEMENT,
NOT MONEY MOVEMENT
@RSHEVLIN

5. THE THREE
FORCES
OF CHANGE
CONSUMERS
TECHNOLOGY
INDUSTRY STRUCTURE

6. THE
NEW
FINANCIAL
SERVICES
CONSUMER
@RSHEVLIN

7. @jane Pass the orange juice
@RSHEVLIN

8. GEN Y IS THE MOST
FINANCIALLY-ENGAGED
GENERATION
@RSHEVLIN

9. @RSHEVLIN

10. @RSHEVLIN

11. @RSHEVLIN

12. @RSHEVLIN

13. @RSHEVLIN

14. @RSHEVLIN

15. @RSHEVLIN

16. @RSHEVLIN

17. @RSHEVLIN

18. @RSHEVLIN

19. FORESIGHT
WHAT SHOULD I DO?
INSIGHT
HOW AM I DOING?
OVERSIGHT
WHAT DO I HAVE AND
WHERE IS IT GOING?
@RSHEVLIN
PERSONAL HIERARCHY OF NEEDS

20. @RSHEVLIN

21. MASLOW’S
HIERARCHY
OF NEEDS

22. MOVEMENT
SECURITY
INDUSTRY HIERARCHY OF NEEDS
PERFORMANCE
@RSHEVLIN

23. MOVEMENT
PERFORMANCE
SECURITY
APIS
BANKING HIERARCHY OF NEEDS

24. 1960 1970 1980 1990 2000 2010 2020 2030
RATES
LOCATION
PERFORMANCE
RATES
COMPETING ON PERFORMANCE
IMPORTANCE
@RSHEVLIN

25. FINSCORE:
FINANCIAL
PERFORMANCE
SCORE
 CREATES MOMENTS OF
OPPORTUNITY
 TIES PRODUCTS/SERVICES TO THE
“BOTTOM LINE”
 QUANTIFIES BENEFIT/IMPACT OF
FINANCIAL ACTIVITIES
 ESTABLISHES A NEW BASIS OF
COMPETITION
@RSHEVLIN

26. BANKS WILL BECOME THE
HMOS
OF FINANCIAL SERVICES

27. THE FUTURE OF
BANKING IS MONEY
MANAGEMENT,
NOT MONEY MOVEMENT
@RSHEVLIN

28. RON SHEVLIN EMAIL: RSHEVLIN@CRNRSTONE.COM
TWITTER: @RSHEVLIN
BLOG: THEFINANCIALBRAND.COM/SNARKETING
SMARTERBANKBOOK.COM
DIRECTOR OF RESEARCH
CORNERSTONE ADVISORS
HTTP://WWW.CRNRSTONE.COM