The Association for Spina Bifida and Hydrocephalus (ASBAH) is a charity that advocates for and supports those affected by spina bifida and hydrocephalus. The document provides guidance on launching a public campaign, including consulting stakeholders on strategy, securing funding, building a website, inviting key players to a launch event, publishing sponsorship opportunities, and obtaining written sponsorship agreements. The overall aim is to raise awareness and support for issues related to spina bifida and hydrocephalus.

1. Association for Spina Bifida and Hydrocephalus
www.gofolic.co.uk

2. Before you go public...
• Consult on long-term campaign strategy
(confidential) re fortification, supplementation
and innovations.
• Secure funding for campaign launch and logo
www.gofolic.co.uk

3. • Fund and build campaign website
ready for launch
www.gofolic.co.uk

4. Invite key players to high
profile launch
• Supplement Suppliers
• Politicians and Civil Servants
• Health Professionals
• People with direct experience of NTDs
• Scientists
• Media – print, TV and online journalists
• Related charities and organisations
www.gofolic.co.uk

5. Publish list of projects for sponsorship prior
to launch
1. Future development of Go Folic! website
2. Improving advice on high ranking health and
baby websites
3. Use social networking and animation to make
Go Folic! go viral.
4. Encourage health care professionals to give
preconception advice
5. Recruit and support media advocates from
families with experience of NTDs
(Total cost 85,000 Euros)
www.gofolic.co.uk

6. Launch at Parliamentary Reception
www.gofolic.co.uk

7. Meet potential sponsors
These companies are sponsors NOT donors...
They will want to know your project will bring
them increased publicity, contacts, credibility
and sales.
www.gofolic.co.uk

8. Its all about logos!
What product will you permit use your logo?
What company/ brand logo will you permit
on your campaign materials?
What wording will you permit to be used
by the logos e.g.
‘Supporting Go Folic!’
but not
‘Endorsed by Go Folic!’
www.gofolic.co.uk

9. You need the company’s money, consumer
knowledge, marketing expertise, PR contacts
The company needs your charity’s public trust,
access to free publicity, medical contacts, real-
life stories
www.gofolic.co.uk

10. If you can’t ask for money, ask for:
Mailing opportunities
Speaking opportunities
Lobbying
News gathering
Printing facilities
Contacts
www.gofolic.co.uk

11. Get detailed sponsorship agreement in
writing
Keep your sponsors updated and tell
them future plans. If you look after
them they will sponsor you again...
www.gofolic.co.uk
Laura Read, ASBAH , 2011
www.gofolic.co.uk