How to Overcome Challenges Facing the Modern Retailer

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Tools and techniques to get more customers through the door and ultimately make a difference to your bottom line. A presentation delivered by Louise Brooks on behalf of Marketing Consultancy Bake at the South East Enterprise Retail Focus Event, Lewisham 25th July 2011.

Technologie Business

How to
Overcome the
Challenges
Facing the
Modern Retailer
By Louise Brooks
bake
South East Enterprise, Retail Focus Event 25th July 2011
Tuesday, 2 August 2011

Over 4,000 retailers closed their doors
during the ﬁrst 5 months of 2011

That’s over 20 per day
Source: The Guardian, 8th July 2011

Tuesday, 2 August 2011

1. Economic Downturn

• Identify trends and
spot opportunities

• Be proactive
• Don’t be afraid to
change your business
model

Tuesday, 2 August 2011

2. Competition

• Out-do the competition
• Create loyal customers
• Be a head-turner

Tuesday, 2 August 2011

3. Low Footfall

• Go where your
customers are

• Create a buzz
• Embrace the
competition

Tuesday, 2 August 2011

Twitter
Facebook Linkedin

Local forums
Social Media Referrals

Email Marketing Promotional Loyalty/Discount
Tools Cards

Website
Directories Gift Vouchers

Sales Promotion

Cross Sell/Up Sell/Discount

Tuesday, 2 August 2011

Free Tools & Resources
• Websites: www.moonfruit.com, www.wordpress.com

• Social Media: Twitter, Facebook, Linkedin

• Local Forums: www.sydenham.org.uk, www.se23.com,
www.lewishamforum.co.uk, www.southeastcentral.co.uk/

• Google Places

• Business Link, Smarta.com

• http://whatifsydenham.wordpress.com/

Tuesday, 2 August 2011

bake, what next?

• Marketing workshops Q4
• Free consultation

Email: louise@bakelondon.co.uk

Web: www.bakelondon.co.uk

Tuesday, 2 August 2011

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How to Overcome Challenges Facing the Modern Retailer

1. How to Overcome the Challenges Facing the Modern Retailer By Louise Brooks bake South East Enterprise, Retail Focus Event 25th July 2011 Tuesday, 2 August 2011

2. Over 4,000 retailers closed their doors during the ﬁrst 5 months of 2011 That’s over 20 per day Source: The Guardian, 8th July 2011 Tuesday, 2 August 2011

3. 1. Economic Downturn • Identify trends and spot opportunities • Be proactive • Don’t be afraid to change your business model Tuesday, 2 August 2011

4. 2. Competition • Out-do the competition • Create loyal customers • Be a head-turner Tuesday, 2 August 2011

5. 3. Low Footfall • Go where your customers are • Create a buzz • Embrace the competition Tuesday, 2 August 2011

6. Twitter Facebook Linkedin Local forums Social Media Referrals Email Marketing Promotional Loyalty/Discount Tools Cards Website Directories Gift Vouchers Sales Promotion Cross Sell/Up Sell/Discount Tuesday, 2 August 2011

7. Free Tools & Resources • Websites: www.moonfruit.com, www.wordpress.com • Social Media: Twitter, Facebook, Linkedin • Local Forums: www.sydenham.org.uk, www.se23.com, www.lewishamforum.co.uk, www.southeastcentral.co.uk/ • Google Places • Business Link, Smarta.com • http://whatifsydenham.wordpress.com/ Tuesday, 2 August 2011

8. bake, what next? • Marketing workshops Q4 • Free consultation Email: louise@bakelondon.co.uk Web: www.bakelondon.co.uk Tuesday, 2 August 2011

How to Overcome Challenges Facing the Modern Retailer

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How to Overcome Challenges Facing the Modern Retailer