On Page Optimization Ii

On Page Optimization – II By Bala Abirami

Document Name Training Material Document Code QMS-TEM-OT 08 Version 1.0 Date 26-Feb-2008 Created By Ms. Padmavathy Reviewed BY SPG Approved By Mr. Vijay

Revision HIstory # Version Date Rationale for change Change Description 1 1.0 26-Feb-2008 Initial Version 2

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unique and Well Written Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Contd… ,[object Object],[object Object],[object Object]

Content Optimization Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Density ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Proximity ,[object Object],[object Object],[object Object],[object Object]

Keyword Prominence ,[object Object],[object Object]

Keyword Frequency ,[object Object],[object Object],[object Object],[object Object]

Heading Tags ,[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship of Body Text Content to Keywords ,[object Object],[object Object],[object Object]

Special Text ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inline Text Links ,[object Object],[object Object],[object Object],[object Object]

Dont’s ,[object Object],[object Object],[object Object],[object Object]

Design Suggestions ,[object Object],[object Object],[object Object],[object Object]

Design Suggestions Contd.. ,[object Object],[object Object],[object Object]

Design Suggestions Contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design Suggestions Contd.. ,[object Object],[object Object],[object Object],[object Object]

Design Suggestions Contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

File Naming and URL Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

URL Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of Static URL over Dynamic Not easier for end user Easier for the end-user to view and understand what the page is about. Take more time to get indexed Indexed more quickly in search engines Keywords cannot be used in the URL Keywords can be used in the URL Not search engine friendly Search Engine Friendly Dynamic URL Static URL

Best URL Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Robots.txt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sitemap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HTML Sitemap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

XML sitemap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No Follow Attribute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source Code Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]

On Page Optimization Ii

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