The fourth and final presentation in the 2015 BioMed Central author workshop presented at institutions in Brazil. In this segment, Balaram Poddar, Marketing Specialist, gives an overview of the trends, services, and new developments in open access author marketing.

1. Open Access Update
Balaram Poddar
Marketing Specialist, NY Office
BioMed Central

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OA Update
• Past, Present, and Future
Growth of BMC and OA Market
• Trends in Author Services
Altmetrics, blogs & journal marketing
• Advocacy
Connect with us!

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4. www.biomedcentral.com
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BioMed Central the OA Pioneer
• Launched first open access journal 15 years ago
• We will have over 300 journals by the end of the year
• More than 10 million article downloads per month
• All research articles published under Creative Commons license
• Over 1.8 million registered users
• Became part of Springer in 2008 and combined with Nature in 2015
• Brazilian Headquarters in Sao Paulo

5. www.biomedcentral.com
Top 10 Impact Factor Journals
Journal Impact Factor
Genome Biology 10.5
BMC Biology 7.4
BMC Medicine 7.3
Particle and Fibre Toxicology 7.0
Biotechnology for Biofuels 6.2
Clinical Epigenetics 6.2
Breast Cancer Research 5.9
Molecular Autism 5.5
Molecular Cancer 5.4
Molecular Neurodegeneration 5.3

6. www.biomedcentral.com
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60
80
100
120
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160
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Journals with an Impact Factor

7. Trends in Measuring Impact
Which article made a bigger impact?
• Article with many citations
• Article widely discussed in the social web
• Article with lots of downloads
• Article discussed on CNN

8. Scholarly citations
Non-scholarly citation
News coverage
Twitter, Facebook, Google+
Blogs, Wikipedia
Post-publication comments
Faculty of 1000, Mendeley,
ResearchGate,
Academia.edu, Papers
Metrics come from everywhere!

9. Altmetrics
are social!

10. www.biomedcentral.com
Article-level Metrics with Altmetric
• BioMed Central provides
Article Metrics on all
published articles.
• This highlights all the
ways an article can be
shared
• Article metrics
increasingly gaining
prominence over
traditional measures of
Impact

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• Sign up for real time alerts on your article’s mentions
• View individual social media posts
• Explore Twitter demographics and side-by-side rankings with other articles

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13. Marketing & PR
• Regular emails sent out to
promote the latest content
• We attend most major scientific
conferences
• Our PR team send out regular
press releases
• We actively promote content
through social media

14. Blogs
Many articles published in
BioMed Central journals are
of interest to a general
audience
The BioMed Central blog
network includes blogs on
subjects across Biology and
Medicine.

15. www.biomedcentral.com
Indexing
biomedcentral.com/authors/indexing
Articles in BioMed central
journals are included in all
major indexing services.
A full list of including which
journals are indexed where
is included in the url below.

16. OA Advocacy
Become an OA advocacy partner with BioMed
Central and gain the opportunity to receive…
 Priority to participate in I Open Access contests
 Special invitations to BioMed Central events
 A featured guest blog within our network or a
featured story on IOpenAccess.com
 Connect with us!
iopenaccess@biomedcentral.com

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Tell us what you think
Balaram Poddar
Marketing Specialist
BioMed Central
Balaram.Poddar@biomedcentral.com