The document provides an overview of how to create and use a LinkedIn profile effectively. It discusses setting up a profile, making connections, engaging with groups, participating in discussions, and ways to get value from LinkedIn such as career opportunities, business deals, and keeping in touch with contacts. Examples of success stories are also provided, such as people finding jobs or investors through their LinkedIn profile.

1. LinkedIn 101
How to Create a LinkedIn Profile
presented by Kate Koziol, K Squared Communications,
Inc.

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5. Show of Hands
Do you already use Facebook,
Twitter, or LinkedIn?
Do you know someone that does?
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6. The Social Media Influence

7. You Will Learn:
What is LinkedIn?
Why should someone consider
joining LinkedIn?
How is LinkedIn different from
other social media sites?
Creating your LinkedIn profile
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8. You Will Learn:
Joining groups
Participating in
discussions
Next steps
Success stories
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9. “Relationships Matter”
LinkedIn is World’s largest
professional network
Over 8.5 million professionals
internationally from 130
industries
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10. The Facts
Over 75 million
members in over
200 countries
Executives from
all Fortune 500
companies are
LinkedIn
members
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11. Uses for LinkedIn
Career Job Inquiries
Opportunities Business
References Deals
Keeping In Consulting
Touch Offers, and
more
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12. Uses for LinkedIn
People come to you
Profile shows when searched
for on search engines
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13. WWW.LINKEDIN.COM

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20. Building a Profile
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21. Adding Job Position
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23. Making Connections

24. Adding Connections
Upload email list
Search for names you already know
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25. Adding Connections
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28. Network Statistics

30. Getting to Know You…

31. Posting and Polling
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32. Posting and Polling

34. Don’t Let It Get
Stale
Add photos
Add notes or link to blogs
Add videos to your profile
Upload presentations
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35. Start Becoming Social
Engage in conversation- let
people know what you do.
Write recommendations. The
favor will be returned.
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36. Recommendations
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37. Participate in the
Community
Join “Groups”
FROM YOUR
PROFILE CLICK
ON “GROUPS”
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38. Joining a Group
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39. Joining A Group

41. Asking A Question
Ask Questions in Groups
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42. David Kunze
Found course management co.
through LinkedIn
800-1200 new bookings
Hiring 2 new FTEs
Participating in golf groups
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43. Advice From The Front
Lines
Learn privacy settings and
controls
Sign up for free seminars
Make commitment to use the
tools
Don’t overly push the message
Qualify sources
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44. Putting It All Together
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47. Tips for Success
Use social networking daily –
or often
Join a few groups
Don’t be a wallflower
Choose the right tools
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48. Things to Watch
Time vanishing
Hard selling
Not updating
Updating too
often
Too personal
Too impersonal
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49. Information Management
Tools
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50. Success Stories
Linked to hiring manager at Yahoo!
Was asked for references for new
positions
Interviewed for himself and was hired
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51. Success Stories
Goshido sent 700 messages to
possible investors
200 responses in 8 days
Resulting in $230,000
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52. Success Stories
James Filbird
Uses LinkedIn to acquire new
clients
Receives 75% Business from
LinkedIn
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53. Resources
learn.linkedin.com/
www.executivesguide-linkedin.com/
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55. Questions?
Kate Koziol
773 774 7847
kkoziol@ksqrd.com
www.ksqrd.com
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