This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce It talks about E-Environment.

1. Slide 4.1
Chapter 4
E-environment
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

2. Slide 4.2
Learning outcomes
Identify the different elements of an organization
macro-environment that impact on an organization
e-business and
e-marketing strategy
Assess the impact of legal, privacy and ethical
constraints or opportunities on a company
Assess the role of macro-economic factors such as
governmental e-business policies, economics,
taxation and legal constraints.
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

3. Slide 4.3
Management issues
What are the constraints placed on developing and
implementing an e-business strategy by the
e-environment?
What factors influence the adoption of new digital
media and how can we estimate future demand for
online services?
How trust and privacy can be assured for the
customer while seeking to achieve marketing
objectives of customer acquisition and retention?
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

4. Slide 4.4
SLEPT Factors
Macro-environment
 Social
 Legal
 Economic
 Political
 Technological
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

5. Slide 4.5
SLEPT: Social
Include the influence of consumer perceptions in
determining usage of the Internet for different
activities
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

6. Slide 4.6
SLEPT: Legal and ethical
Determine the method by which products can be
promoted and sold online
Governments, on behalf of society, seek to safeguard
individuals right to privacy
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

7. Slide 4.7
SLEPT: Economic
Variations in the economic performance in different
countries and region affects spending patterns and
international trade
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

8. Slide 4.8
SLEPT: Political
National governments and transnational
organizations have an important role in determining
the future adoption and control of the Internet and
the rules by which it is governed
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

9. Slide 4.9
SLEPT: Technological
Changes in technology offer new opportunities to the
ways products can be marketed
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

10. Figure 4.1 ‘Waves of change’ – different timescales for change in the environment

11. Slide 4.11
Factors governing Internet adoption
Cost of access
Value proposition
Ease of use
Security
Fear of the unknown
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

12. Slide 4.12
Internet Access
Consumers and businesses who uses Internet vary
according to countries
Within each country, adoption of the Internet vary
significantly according to individual demographic
characteristics
Broadband adoption
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

13. Slide 4.13
Variation in broadband subscribers per 100 inhabitants, by technology,
Figure 4.2
December 2007
Source: OECD (www.oecd.org/sti/ict/broadband)
Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007

14. Variation in demographic characteristics of UK Internet users: (a) gender,
Figure 4.3
(b) age, (c) social grade
Source: eMori Technology Tracker – www.mori.com/technology/trackerdata.shtml