SlideShare une entreprise Scribd logo

Inbound Marketing cb Consulting

•
•
Ballueder Partners
Ballueder Partners
BusinessTechnologie
1  sur  12
Télécharger pour lire hors ligne
Inbound Marketing cb consulting November 2009 Volker Ballueder Managing Director www.cb-consulting.co.uk volker@cb-consulting.co.uk Thanks goes to www.hubspot.com
• Email shots • Direct Mail • Tradeshows • Seminars • Cold Calling • Advertisement
• Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers • LinkedIn: 13,000+ views • Hillary Clinton used traditional advertising. • The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.
• Social Media / Dialogue • Create awareness, traffic, interest • Create searchable content • Generate qualified leads • Support offline
• ...the more qualified links point to your site, the better your ranking (generally speaking). • Generate a website with li(n)keable content: • www.volkerballueder.com • www.coachingfutures.com • www.balamadana.com • Make sure to use social bookmarking, Twitter,Flickr, Facebook & more to signpost your site. • Support the content by writing SEO friendly, engage with visitors & open the dialogue.
• Twitter @ballueder • Blog: www.volkerballueder.com • LinkedIn: http://www.linkedin.com/in/ballueder • Slideshare: http://www.slideshare.net/ballueder • Facebook: http://www.facebook.com/ballueder • PR / Online PR / Reputation Management • Social Bookmarking
• Blog: SEO friendly through keyword enrichment • Website: SEO friendly, link worthy content • Interlinking of sites (see above) • Online PR & comments on forums/industry blogs that link back to your site • Use analytics to track incoming traffic and most “converting” keywords • PPC campaign to support signposting
• Producing regular valuable content for blog • Driving traffic to the site, engage with industry, fuel conversation • Offering valuable content for download: e.g. whitepapers • Future: Webinars, webTV, Podcasts • Survey, newsletter, etc. etc.
• Speaking at industry events • PR: comments / opinion pieces • Sponsoring events • Arranging own seminar/events • Engaging with industry bodies • Entering Awards
1. Customize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in /ballueder 2. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority: “cb consulting - Coaching”
• Remember who you are writing for: who is your target audience? • Be personal! • Bring news or something to speak about – don’t be boring! • Paragraphs: bring in paragraphs, make the text flow • Headlines: be creative, appealing & SEO friendly  • Images: put in some images, ppl like it. But don’t make them too big (download time)
Contact cb consulting today: Volker Ballueder volker@cb-consulting.co.uk @ballueder

Recommandé

Volvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingVolvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingErik Ekholm
 
Integrated comms talk online version
Integrated comms talk online versionIntegrated comms talk online version
Integrated comms talk online versionSimone Castello
 
Small Business Website Content Planning
Small Business Website Content PlanningSmall Business Website Content Planning
Small Business Website Content PlanningShe Markets Mentor
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentationandrew_mccrea
 
April 2013 linked in rainbows
April 2013 linked in rainbowsApril 2013 linked in rainbows
April 2013 linked in rainbowsWin Marketing UK
 
2020 Key Digital Marketing Strategies
2020 Key Digital Marketing Strategies2020 Key Digital Marketing Strategies
2020 Key Digital Marketing StrategiesIsabelle Durkin
 
Charles ecommerce meetup
Charles ecommerce meetupCharles ecommerce meetup
Charles ecommerce meetupYldar Hakimo
 
WBEA Marketing Super Session
WBEA Marketing Super SessionWBEA Marketing Super Session
WBEA Marketing Super SessionResonance Content Marketing
 

Recommandé

Volvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingVolvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingErik Ekholm
 
Integrated comms talk online version
Integrated comms talk online versionIntegrated comms talk online version
Integrated comms talk online versionSimone Castello
 
Small Business Website Content Planning
Small Business Website Content PlanningSmall Business Website Content Planning
Small Business Website Content PlanningShe Markets Mentor
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentationandrew_mccrea
 
April 2013 linked in rainbows
April 2013 linked in rainbowsApril 2013 linked in rainbows
April 2013 linked in rainbowsWin Marketing UK
 
2020 Key Digital Marketing Strategies
2020 Key Digital Marketing Strategies2020 Key Digital Marketing Strategies
2020 Key Digital Marketing StrategiesIsabelle Durkin
 
Charles ecommerce meetup
Charles ecommerce meetupCharles ecommerce meetup
Charles ecommerce meetupYldar Hakimo
 
WBEA Marketing Super Session
WBEA Marketing Super SessionWBEA Marketing Super Session
WBEA Marketing Super SessionResonance Content Marketing
 
Using LinkedIn to Promote Your Business
Using LinkedIn to Promote Your BusinessUsing LinkedIn to Promote Your Business
Using LinkedIn to Promote Your BusinessResonance Content Marketing
 
WORDPRESS MEETUP CONTENT PLAN
WORDPRESS MEETUP CONTENT PLANWORDPRESS MEETUP CONTENT PLAN
WORDPRESS MEETUP CONTENT PLANShe Markets Mentor
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingGo2People Websites
 
Going Social: How to Promote Your Coaching Business Through Social Media
Going Social: How to Promote Your Coaching Business Through Social MediaGoing Social: How to Promote Your Coaching Business Through Social Media
Going Social: How to Promote Your Coaching Business Through Social MediaResonance Content Marketing
 
Linkedin Roadmap - plan your Social Selling journey with Wurlwind
Linkedin Roadmap - plan your Social Selling journey with WurlwindLinkedin Roadmap - plan your Social Selling journey with Wurlwind
Linkedin Roadmap - plan your Social Selling journey with WurlwindMark Stonham
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceEverest Institute
 
E marketing 1
E marketing 1E marketing 1
E marketing 1Rick Tankersley - 210.788.9690
 
The whys and hows or coporate blogging
The whys and hows or coporate bloggingThe whys and hows or coporate blogging
The whys and hows or coporate bloggingYehuda Berlinger
 
Get Found Online With Content Marketing
Get Found Online With Content MarketingGet Found Online With Content Marketing
Get Found Online With Content MarketingBig Leap Digital Marketing and Communications
 
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education CentreFacebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education CentrePologrounds Marketing
 
How to Use LinkedIn to Skyrocket your Sales
How to Use LinkedIn to Skyrocket your SalesHow to Use LinkedIn to Skyrocket your Sales
How to Use LinkedIn to Skyrocket your SalesPhilip Calvert
 
What the heck is Inbound Marketing anyway?
What the heck is Inbound Marketing anyway?What the heck is Inbound Marketing anyway?
What the heck is Inbound Marketing anyway?scuttlebuttsm
 
Linked in for Financial Professionals
Linked in for Financial ProfessionalsLinked in for Financial Professionals
Linked in for Financial ProfessionalsMultiWave Media
 
How To Leverage LinkedIn For Your Small Business
How To Leverage LinkedIn For Your Small BusinessHow To Leverage LinkedIn For Your Small Business
How To Leverage LinkedIn For Your Small BusinessGennia Holder
 
Facebook 102
Facebook 102Facebook 102
Facebook 102James Hutto
 
Why blogging is important for your brand
Why blogging is important for your brandWhy blogging is important for your brand
Why blogging is important for your brandNewplans
 
Use linked in to find leads and generate new business
Use linked in to find leads and generate new businessUse linked in to find leads and generate new business
Use linked in to find leads and generate new businessLeading Results, Inc
 
Why blogging is important for your brand
Why blogging is important for your brandWhy blogging is important for your brand
Why blogging is important for your brandNewplans
 
Facebook webinar English 04-02-17
Facebook webinar English 04-02-17Facebook webinar English 04-02-17
Facebook webinar English 04-02-17Tal Navarro טל נברו
 
Customer-Sourced Content: Turning Conversations into Customers
Customer-Sourced Content: Turning Conversations into CustomersCustomer-Sourced Content: Turning Conversations into Customers
Customer-Sourced Content: Turning Conversations into CustomersOnline Marketing Institute
 
RENK Group: данные, факты, продукция
RENK Group: данные, факты, продукцияRENK Group: данные, факты, продукция
RENK Group: данные, факты, продукцияArve
 
Winter olympics associated press july 2013 maiorano
Winter olympics associated press july 2013 maioranoWinter olympics associated press july 2013 maiorano
Winter olympics associated press july 2013 maioranoMike Maiorano
 

Contenu connexe

Tendances

Going Social: How to Promote Your Coaching Business Through Social Media
Going Social: How to Promote Your Coaching Business Through Social MediaGoing Social: How to Promote Your Coaching Business Through Social Media
Going Social: How to Promote Your Coaching Business Through Social MediaResonance Content Marketing
 
Linkedin Roadmap - plan your Social Selling journey with Wurlwind
Linkedin Roadmap - plan your Social Selling journey with WurlwindLinkedin Roadmap - plan your Social Selling journey with Wurlwind
Linkedin Roadmap - plan your Social Selling journey with WurlwindMark Stonham
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceEverest Institute
 
The whys and hows or coporate blogging
The whys and hows or coporate bloggingThe whys and hows or coporate blogging
The whys and hows or coporate bloggingYehuda Berlinger
 
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education CentreFacebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education CentrePologrounds Marketing
 
How to Use LinkedIn to Skyrocket your Sales
How to Use LinkedIn to Skyrocket your SalesHow to Use LinkedIn to Skyrocket your Sales
How to Use LinkedIn to Skyrocket your SalesPhilip Calvert
 
What the heck is Inbound Marketing anyway?
What the heck is Inbound Marketing anyway?What the heck is Inbound Marketing anyway?
What the heck is Inbound Marketing anyway?scuttlebuttsm
 
Linked in for Financial Professionals
Linked in for Financial ProfessionalsLinked in for Financial Professionals
Linked in for Financial ProfessionalsMultiWave Media
 
How To Leverage LinkedIn For Your Small Business
How To Leverage LinkedIn For Your Small BusinessHow To Leverage LinkedIn For Your Small Business
How To Leverage LinkedIn For Your Small BusinessGennia Holder
 
Why blogging is important for your brand
Why blogging is important for your brandWhy blogging is important for your brand
Why blogging is important for your brandNewplans
 
Use linked in to find leads and generate new business
Use linked in to find leads and generate new businessUse linked in to find leads and generate new business
Use linked in to find leads and generate new businessLeading Results, Inc
 
Why blogging is important for your brand
Why blogging is important for your brandWhy blogging is important for your brand
Why blogging is important for your brandNewplans
 
Customer-Sourced Content: Turning Conversations into Customers
Customer-Sourced Content: Turning Conversations into CustomersCustomer-Sourced Content: Turning Conversations into Customers
Customer-Sourced Content: Turning Conversations into CustomersOnline Marketing Institute
 

Tendances (20)

Using LinkedIn to Promote Your Business
Using LinkedIn to Promote Your BusinessUsing LinkedIn to Promote Your Business
Using LinkedIn to Promote Your Business
 
WORDPRESS MEETUP CONTENT PLAN
WORDPRESS MEETUP CONTENT PLANWORDPRESS MEETUP CONTENT PLAN
WORDPRESS MEETUP CONTENT PLAN
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Going Social: How to Promote Your Coaching Business Through Social Media
Going Social: How to Promote Your Coaching Business Through Social MediaGoing Social: How to Promote Your Coaching Business Through Social Media
Going Social: How to Promote Your Coaching Business Through Social Media
 
Linkedin Roadmap - plan your Social Selling journey with Wurlwind
Linkedin Roadmap - plan your Social Selling journey with WurlwindLinkedin Roadmap - plan your Social Selling journey with Wurlwind
Linkedin Roadmap - plan your Social Selling journey with Wurlwind
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
 
E marketing 1
E marketing 1E marketing 1
E marketing 1
 
The whys and hows or coporate blogging
The whys and hows or coporate bloggingThe whys and hows or coporate blogging
The whys and hows or coporate blogging
 
Get Found Online With Content Marketing
Get Found Online With Content MarketingGet Found Online With Content Marketing
Get Found Online With Content Marketing
 
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education CentreFacebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
 
How to Use LinkedIn to Skyrocket your Sales
How to Use LinkedIn to Skyrocket your SalesHow to Use LinkedIn to Skyrocket your Sales
How to Use LinkedIn to Skyrocket your Sales
 
What the heck is Inbound Marketing anyway?
What the heck is Inbound Marketing anyway?What the heck is Inbound Marketing anyway?
What the heck is Inbound Marketing anyway?
 
Linked in for Financial Professionals
Linked in for Financial ProfessionalsLinked in for Financial Professionals
Linked in for Financial Professionals
 
How To Leverage LinkedIn For Your Small Business
How To Leverage LinkedIn For Your Small BusinessHow To Leverage LinkedIn For Your Small Business
How To Leverage LinkedIn For Your Small Business
 
Facebook 102
Facebook 102Facebook 102
Facebook 102
 
Why blogging is important for your brand
Why blogging is important for your brandWhy blogging is important for your brand
Why blogging is important for your brand
 
Use linked in to find leads and generate new business
Use linked in to find leads and generate new businessUse linked in to find leads and generate new business
Use linked in to find leads and generate new business
 
Why blogging is important for your brand
Why blogging is important for your brandWhy blogging is important for your brand
Why blogging is important for your brand
 
Facebook webinar English 04-02-17
Facebook webinar English 04-02-17Facebook webinar English 04-02-17
Facebook webinar English 04-02-17
 
Customer-Sourced Content: Turning Conversations into Customers
Customer-Sourced Content: Turning Conversations into CustomersCustomer-Sourced Content: Turning Conversations into Customers
Customer-Sourced Content: Turning Conversations into Customers
 

En vedette

RENK Group: данные, факты, продукция
RENK Group: данные, факты, продукцияRENK Group: данные, факты, продукция
RENK Group: данные, факты, продукцияArve
 
Winter olympics associated press july 2013 maiorano
Winter olympics associated press july 2013 maioranoWinter olympics associated press july 2013 maiorano
Winter olympics associated press july 2013 maioranoMike Maiorano
 
Ymt dvr operation manual
Ymt dvr operation manualYmt dvr operation manual
Ymt dvr operation manualDishHD Asia
 
Uplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phoneUplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phoneLärarrummet
 
Mulheres, (homo)ssexualidades e diferenças na cidade de são paulo
Mulheres, (homo)ssexualidades e diferenças na cidade de são pauloMulheres, (homo)ssexualidades e diferenças na cidade de são paulo
Mulheres, (homo)ssexualidades e diferenças na cidade de são paulobando17demaio
 
Manual para conectar una tablet y un pc
Manual para conectar una tablet y un pcManual para conectar una tablet y un pc
Manual para conectar una tablet y un pcMiguelGil
 
Literatura.
Literatura.Literatura.
Literatura.bunyuel
 
Mix Nashville Email Promotion
Mix Nashville Email PromotionMix Nashville Email Promotion
Mix Nashville Email PromotionTyler Reed
 
Prothom Alo Digital Bangladesh - Why Digital Advertising
Prothom Alo Digital Bangladesh - Why Digital AdvertisingProthom Alo Digital Bangladesh - Why Digital Advertising
Prothom Alo Digital Bangladesh - Why Digital AdvertisingSteve Jacob
 
Deskripsi tugas jawatankuasa pelaksana jambori
Deskripsi tugas jawatankuasa pelaksana jamboriDeskripsi tugas jawatankuasa pelaksana jambori
Deskripsi tugas jawatankuasa pelaksana jamboriismail568502
 
Simplify your Projects - Tiba Project Management Day 2014
Simplify your Projects - Tiba Project Management Day 2014Simplify your Projects - Tiba Project Management Day 2014
Simplify your Projects - Tiba Project Management Day 2014Tiba Managementberatung GmbH
 
Controlling the browser through python and selenium
Controlling the browser through python and seleniumControlling the browser through python and selenium
Controlling the browser through python and seleniumPatrick Viafore
 
Servidor ftp
Servidor ftpServidor ftp
Servidor ftpYoiis55
 
Optimización de procesos con el Big Data
Optimización de procesos con el Big DataOptimización de procesos con el Big Data
Optimización de procesos con el Big DataAlex Rayón Jerez
 
Productos sexto-grado
Productos sexto-gradoProductos sexto-grado
Productos sexto-gradoSacnite Anza
 
Evolution of the Software Development Process at Digital Natives
Evolution of the Software Development Process at Digital NativesEvolution of the Software Development Process at Digital Natives
Evolution of the Software Development Process at Digital NativesZsolt Fabok
 

En vedette (20)

RENK Group: данные, факты, продукция
RENK Group: данные, факты, продукцияRENK Group: данные, факты, продукция
RENK Group: данные, факты, продукция
 
Winter olympics associated press july 2013 maiorano
Winter olympics associated press july 2013 maioranoWinter olympics associated press july 2013 maiorano
Winter olympics associated press july 2013 maiorano
 
Mon blason
Mon blasonMon blason
Mon blason
 
2011 01 06 15-15 thomas uhlmann
2011 01 06 15-15 thomas uhlmann2011 01 06 15-15 thomas uhlmann
2011 01 06 15-15 thomas uhlmann
 
Ymt dvr operation manual
Ymt dvr operation manualYmt dvr operation manual
Ymt dvr operation manual
 
Uplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phoneUplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phone
 
Mulheres, (homo)ssexualidades e diferenças na cidade de são paulo
Mulheres, (homo)ssexualidades e diferenças na cidade de são pauloMulheres, (homo)ssexualidades e diferenças na cidade de são paulo
Mulheres, (homo)ssexualidades e diferenças na cidade de são paulo
 
Presentación
PresentaciónPresentación
Presentación
 
Manual para conectar una tablet y un pc
Manual para conectar una tablet y un pcManual para conectar una tablet y un pc
Manual para conectar una tablet y un pc
 
Literatura.
Literatura.Literatura.
Literatura.
 
Mix Nashville Email Promotion
Mix Nashville Email PromotionMix Nashville Email Promotion
Mix Nashville Email Promotion
 
Prothom Alo Digital Bangladesh - Why Digital Advertising
Prothom Alo Digital Bangladesh - Why Digital AdvertisingProthom Alo Digital Bangladesh - Why Digital Advertising
Prothom Alo Digital Bangladesh - Why Digital Advertising
 
Deskripsi tugas jawatankuasa pelaksana jambori
Deskripsi tugas jawatankuasa pelaksana jamboriDeskripsi tugas jawatankuasa pelaksana jambori
Deskripsi tugas jawatankuasa pelaksana jambori
 
Simplify your Projects - Tiba Project Management Day 2014
Simplify your Projects - Tiba Project Management Day 2014Simplify your Projects - Tiba Project Management Day 2014
Simplify your Projects - Tiba Project Management Day 2014
 
Controlling the browser through python and selenium
Controlling the browser through python and seleniumControlling the browser through python and selenium
Controlling the browser through python and selenium
 
Servidor ftp
Servidor ftpServidor ftp
Servidor ftp
 
Smart Poligons
Smart PoligonsSmart Poligons
Smart Poligons
 
Optimización de procesos con el Big Data
Optimización de procesos con el Big DataOptimización de procesos con el Big Data
Optimización de procesos con el Big Data
 
Productos sexto-grado
Productos sexto-gradoProductos sexto-grado
Productos sexto-grado
 
Evolution of the Software Development Process at Digital Natives
Evolution of the Software Development Process at Digital NativesEvolution of the Software Development Process at Digital Natives
Evolution of the Software Development Process at Digital Natives
 

Similaire à Inbound Marketing cb Consulting

Live 2017 content marketing seminar
Live 2017 content marketing seminarLive 2017 content marketing seminar
Live 2017 content marketing seminarDavid Whiteley
 
Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In Recessionkalpanaheliya
 
Social Media and Digital Marketing
Social Media and Digital MarketingSocial Media and Digital Marketing
Social Media and Digital MarketingMaura Neill
 
Inbound Marketing for Accounting Firms
Inbound Marketing for Accounting FirmsInbound Marketing for Accounting Firms
Inbound Marketing for Accounting FirmsSkoda Minotti
 
Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the Block Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the BlockMaura Neill
 
How to Promote Your Business Blog With HubSpot
How to Promote Your Business Blog With HubSpotHow to Promote Your Business Blog With HubSpot
How to Promote Your Business Blog With HubSpotHubSpot
 
Digital Marketing Strategies for MBA in Sports
Digital Marketing Strategies for MBA in SportsDigital Marketing Strategies for MBA in Sports
Digital Marketing Strategies for MBA in SportsSukanya Naikar
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small businessDoug Hay & Associates
 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
 
Inbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing AssociationInbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing AssociationHubSpot
 
Advanced Blogging For Business Tips - HubSpot
Advanced Blogging For Business Tips - HubSpotAdvanced Blogging For Business Tips - HubSpot
Advanced Blogging For Business Tips - HubSpotHubSpot
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
 
John Foley Jr presents @ The Global Channel Partners Summit 2013
John Foley Jr presents @ The Global Channel Partners Summit 2013John Foley Jr presents @ The Global Channel Partners Summit 2013
John Foley Jr presents @ The Global Channel Partners Summit 2013Danny Moloney (DBA IP), (PhD IP)
 
Hubspot Facebook for Business
Hubspot Facebook for BusinessHubspot Facebook for Business
Hubspot Facebook for BusinessDan St. Peter
 
Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]Kieran Swail
 
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...ESI Construction
 
How to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHow to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHubSpot
 
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
 

Similaire à Inbound Marketing cb Consulting (20)

Live 2017 content marketing seminar
Live 2017 content marketing seminarLive 2017 content marketing seminar
Live 2017 content marketing seminar
 
Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In Recession
 
Social Media and Digital Marketing
Social Media and Digital MarketingSocial Media and Digital Marketing
Social Media and Digital Marketing
 
Inbound Marketing for Accounting Firms
Inbound Marketing for Accounting FirmsInbound Marketing for Accounting Firms
Inbound Marketing for Accounting Firms
 
Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the Block Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the Block
 
How to Promote Your Business Blog With HubSpot
How to Promote Your Business Blog With HubSpotHow to Promote Your Business Blog With HubSpot
How to Promote Your Business Blog With HubSpot
 
Digital Marketing Strategies for MBA in Sports
Digital Marketing Strategies for MBA in SportsDigital Marketing Strategies for MBA in Sports
Digital Marketing Strategies for MBA in Sports
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small business
 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
 
Inbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing AssociationInbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing Association
 
Advanced Blogging For Business Tips - HubSpot
Advanced Blogging For Business Tips - HubSpotAdvanced Blogging For Business Tips - HubSpot
Advanced Blogging For Business Tips - HubSpot
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
 
John Foley Jr presents @ The Global Channel Partners Summit 2013
John Foley Jr presents @ The Global Channel Partners Summit 2013John Foley Jr presents @ The Global Channel Partners Summit 2013
John Foley Jr presents @ The Global Channel Partners Summit 2013
 
Hubspot Facebook for Business
Hubspot Facebook for BusinessHubspot Facebook for Business
Hubspot Facebook for Business
 
Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]
 
Facebook for business_hub_spot_nov2008
Facebook for business_hub_spot_nov2008Facebook for business_hub_spot_nov2008
Facebook for business_hub_spot_nov2008
 
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
 
How to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHow to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using Hubspot
 
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
 
Online Toolbox
Online ToolboxOnline Toolbox
Online Toolbox
 

Plus de Ballueder Partners

Lose weight easily cb consulting 2015
Lose weight easily cb consulting 2015Lose weight easily cb consulting 2015
Lose weight easily cb consulting 2015Ballueder Partners
 
10 spiritual principles for business
10 spiritual principles for business10 spiritual principles for business
10 spiritual principles for businessBallueder Partners
 
cb consulting productivity deck 2010
cb consulting productivity deck 2010cb consulting productivity deck 2010
cb consulting productivity deck 2010Ballueder Partners
 
Introduction to SEO and Blogging (German)
Introduction to SEO and Blogging (German)Introduction to SEO and Blogging (German)
Introduction to SEO and Blogging (German)Ballueder Partners
 

Plus de Ballueder Partners (14)

Lose weight easily cb consulting 2015
Lose weight easily cb consulting 2015Lose weight easily cb consulting 2015
Lose weight easily cb consulting 2015
 
4 rules to change
4 rules to change4 rules to change
4 rules to change
 
5 keys to thrive
5 keys to thrive5 keys to thrive
5 keys to thrive
 
Six human needs
Six human needsSix human needs
Six human needs
 
Happiness in life
Happiness in lifeHappiness in life
Happiness in life
 
10 spiritual principles for business
10 spiritual principles for business10 spiritual principles for business
10 spiritual principles for business
 
Successful change
Successful changeSuccessful change
Successful change
 
10 principles of success
10 principles of success10 principles of success
10 principles of success
 
The way we're working ....
The way we're working ....The way we're working ....
The way we're working ....
 
cb consulting gtd deck
cb consulting gtd deckcb consulting gtd deck
cb consulting gtd deck
 
cb consulting productivity deck 2010
cb consulting productivity deck 2010cb consulting productivity deck 2010
cb consulting productivity deck 2010
 
Time Management Seminar
Time Management SeminarTime Management Seminar
Time Management Seminar
 
Universal Search
Universal SearchUniversal Search
Universal Search
 
Introduction to SEO and Blogging (German)
Introduction to SEO and Blogging (German)Introduction to SEO and Blogging (German)
Introduction to SEO and Blogging (German)
 

Dernier

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...pujan9679
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...lizamodels9
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 

Dernier (20)

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 

Inbound Marketing cb Consulting

  • 1. Inbound Marketing cb consulting November 2009 Volker Ballueder Managing Director www.cb-consulting.co.uk volker@cb-consulting.co.uk Thanks goes to www.hubspot.com
  • 2. • Email shots • Direct Mail • Tradeshows • Seminars • Cold Calling • Advertisement
  • 3. • Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers • LinkedIn: 13,000+ views • Hillary Clinton used traditional advertising. • The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.
  • 4. • Social Media / Dialogue • Create awareness, traffic, interest • Create searchable content • Generate qualified leads • Support offline
  • 5. • ...the more qualified links point to your site, the better your ranking (generally speaking). • Generate a website with li(n)keable content: • www.volkerballueder.com • www.coachingfutures.com • www.balamadana.com • Make sure to use social bookmarking, Twitter,Flickr, Facebook & more to signpost your site. • Support the content by writing SEO friendly, engage with visitors & open the dialogue.
  • 6. • Twitter @ballueder • Blog: www.volkerballueder.com • LinkedIn: http://www.linkedin.com/in/ballueder • Slideshare: http://www.slideshare.net/ballueder • Facebook: http://www.facebook.com/ballueder • PR / Online PR / Reputation Management • Social Bookmarking
  • 7. • Blog: SEO friendly through keyword enrichment • Website: SEO friendly, link worthy content • Interlinking of sites (see above) • Online PR & comments on forums/industry blogs that link back to your site • Use analytics to track incoming traffic and most “converting” keywords • PPC campaign to support signposting
  • 8. • Producing regular valuable content for blog • Driving traffic to the site, engage with industry, fuel conversation • Offering valuable content for download: e.g. whitepapers • Future: Webinars, webTV, Podcasts • Survey, newsletter, etc. etc.
  • 9. • Speaking at industry events • PR: comments / opinion pieces • Sponsoring events • Arranging own seminar/events • Engaging with industry bodies • Entering Awards
  • 10. 1. Customize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in /ballueder 2. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority: “cb consulting - Coaching”
  • 11. • Remember who you are writing for: who is your target audience? • Be personal! • Bring news or something to speak about – don’t be boring! • Paragraphs: bring in paragraphs, make the text flow • Headlines: be creative, appealing & SEO friendly  • Images: put in some images, ppl like it. But don’t make them too big (download time)
  • 12. Contact cb consulting today: Volker Ballueder volker@cb-consulting.co.uk @ballueder