Best practices for optimising your blog posts for organic search.

1. Optimizing Blog Posts
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By Nitsa DeVore

2. Titles
Just a few simple best practices to note:
• No more than 70 characters long if possible
• Place keywords as close to the beginning of the title as possible
• Use the keyword in the title at least once, more if it seems right
By Nitsa DeVore

3. Header Tags
Compared to regular paragraph text, headings are far more likely to
be read as keywords by search engines. For this reason, it is always
good to include keywords in your headings for SEO.
By Nitsa DeVore

4. Using Header Tags
What you see How it’s written in HTML
<h1>Title of your blog
Title of your blog post.</h1>
post.
<h2>Secondary
Secondary header, not as header, not as important
important as the first but as the first but still pretty
still pretty important. important.</h2>
<h3>You get the picture
You get the picture here. here.</h3>
By Nitsa DeVore

5. Using Header Tags
As the header tag number increases, the keyword weight diminishes so
using <h4> and <h5> won’t influence keyword weight much more than
normal text.
By Nitsa DeVore

6. Using Header Tags
Including too many heading tags dilutes the importance of keywords in
other headings, so don’t go too crazy.
An example of how to use header tags in a post is to include them as
paragraph or list titles.
By Nitsa DeVore

7. Keywords in Context
Try to bold the keywords at least once, too. It tends to help.
Also try to include keywords at least three times in the body
copy of a blog post. This does not include using it as a title, in
a heading or in bold.
Understandably, if it is a short post you can decrease the
number to make it readable.
By Nitsa DeVore

8. The Golden Rule
We are optimizing for search engines but writing for humans.
Posts MUST be engaging and relevant to your target
audience if you want to enjoy long-term success in your SEO
campaigns.
By Nitsa DeVore

9. Keyword Research
If you really want to be competitive in terms of SEO, keyword
research is a must. You can find relevant keywords for your
topic by using the free AdWords Keyword Research tool, or
you can subscribe to a paid keyword research service.
By Nitsa DeVore

10. Ballywho Interactive
At Ballywho Interactive, we are experts at social media
management, reputation monitoring, content creation, and
Social Advertising and SEO. Let us step in to handle all things
social. Whether you’d like social media strategy on how to
write a blog, or you’re looking for a full-service social media
agency to manage your campaign, our team can help.
By Nitsa DeVore