A. W. Olsen & Partners/Scholz & Friends Riga; LV PUBLIC AFFAIRS

1. PHARMACY LAW LOBBYING CAMPAIGN

2. 2001 2010 2011 807 380

3. 400 2000 >10 mln

5. AIM: To ensure that pharmacies could be owned by any entrepreneur irrespective of their professional education

6. STAKEHOLDERS & OPONENTS WORLD-WIDE PRACTICE POLITICAL SITUATION MONITORING MEDIA CONTENT ANALYSIS

7. OPINION LEADERS SOCIAL PARTNERS DIRECT COMMUNICATION MEDIA RELATIONS EVENTS

9. RISK OF THE MEDICAMENTS INACCESSIBILITY SOCIETY HEALTH PHARMACIST SERVICE≠PHARMACY BUSINESS WORLD-WIDE PRACTICE MAIN ARGUMENTS LOCAL SPECIFICS RISK OF INVESTMENTS LOST PARALLELS WITH OTHER FIELDS SOCIETY HAS A RIGHT TO CHOOSE

10. >15 SURVEYS

11. PERMANENT MEETINGS/ DISCUSSIONS/ EVENTS

12. >970 PUBLICATIONS

13. RESULT: A new regulatory framework for pharmacy ownership and a wider scope of persons who are entitled to establishing a pharmacy

14. 400 2000 >10 mln

16. MARKETING

18. THANK YOU!