This document discusses augmented reality from the perspective of Space3D Solutions, a company that develops augmented reality technologies. It describes Space3D as having 8 staff with expertise in 3D modeling and holography. The company's mission is 3D communication and it has strategic partnerships with EPFL and EPFL+ECAL Lab for joint development of augmented reality technologies. The document outlines several potential applications of augmented reality, including marketing, packaging, presentations, publicity, education and more. It emphasizes that augmented reality can add interactivity, multimedia content and social engagement to enhance many industries.

1. 2010 EPFL+ECAL Lab. Augmented reality A commercial point of view

3. The power of Augmented Reality: Buzz That takes off …

5. Staff: 8

6. Strong knowledge in 3D modelling

7. Specialist in Holography and AR

8. Mission: 3D communication

11. Touch screens

12. 3D screens

13. Special projections

17. Augmented Reality: Is an art.. Mixing animations and information's Most of the time in 3D… … on a video stream on 2D screens … Mostly in real time

23. An interesting evolution: The mix with social networks: Twitter FaceBook Microbloging SquareBook Linkedin…

28. Or : Midvale School for the gifted AR Developers.

33. Images and text based

34. Web of documents

35. Written as a text

36. On a Desktop computer

38. Users content

39. Webservices,

40. Open Architecture

41. Semantic Web

42. Beginning of mobility

44. The web is a platform

45. People a part of the web

46. Integration of augmented reality

47. The web is ubiquitous

49. Augmented Marketing

50. Augmented Packaging

52. Enriched multimedia content

53. Interactivity

54. Progressive user manual

55. But also access to social web

56. Comments from users

59. Shows visual information's

62. More powerful communication

63. Adds new media

66. Newspapers with AR links

67. Enriched AR Books

68. A movie is worth 1’000’000 words

71. Simplifying complex notions

72. Facilitates education

75. Live the story

76. Revive the past

77. Augmented Pedagogy

80. Facilitates the buying process

81. What do my friends think

84. Gives directions

85. Adds a layer to reality

88. Follow detailed instructions

91. Augmented Make-up

92. Can use social context

95. Better interactivity

96. Allows total Immersion

98. Better interactivity

99. Allows total Immersion

101. Utility: The most Important concept For Augmented Reality

102. Very Important Integrate Social Networks Buzz, Buzz… Facebook… Tweeter…

103. Take your time: Long term gain Vs Short term glory

104. Credits! Most pictures in this presentations Come from applications developed By the major AR providers: Total Immersion, Metaïo, ARToolKit, Layar, SPRX, Zugara, And algorithms from the EPFL

105. Thank You! John Miles CEO, Space3d Solutions jm@space3d.ch www.space3dsolutions/blog Tweeter: balubab