New Media in Marketing 2009

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Charlie Bangkokian Pongsangangan

My lecture at ECC

New Marketing,New Media.

New Marketing, New Media. Why New Media...? ,[object Object]

What is New Media?

An Unbearable Lightness of Advertising.,[object Object],[object Object]

Moore’s Law

Many Platforms to get Information PC Laptop Net Book Cell-Phone PDA

What is New Media? ,[object Object]

Streaming Audio and Video (YouTube.com, Imeem.com)

E-mail / Instant Messenger / Chat Rooms / Web Board,[object Object]

DVD / CD-ROM

Virtual Reality Environments

Mobile Computing / Internet Telephony / SMS / Etc.,[object Object]

Video Sharing Website

Video Sharing Website

KM - Video Sharing Website

Video Sharing Website

Web Board

Web Board

Social Networking

Social Networking

Web Logs Personal blogs Corporate blogs Vlog Photoblog Moblog Etc.

Blog

Microblogging

Micro blogging "No one's going to say Obama won the election because of the Internet but he wouldn't have been able to win without it,"

Micro blogging

Social Bookmarking

Social News Site

Social Cataloging

Social Cataloging

IMC and new media

Cloverfield 27.12.07 Oil Rig Destroyed 27.07.07 MySpace Added 30.03.07 Rumors Spread Late 07 – Mid 08 Blog Posted 10.07.07 Slusho 18.01.08 Movie in Theater

New Media Tools

New Media Tools

New Media Tools

Watch out!!! ,[object Object],[object Object]

Gutenberg Diagram

Contenu connexe

Tendances

LeWeb 3 Conference Summary

LeWeb 3 Conference Summary

LeWeb 3 Conference Summary

Vanina Delobelle

Gallus Golf mobile App

Gallus Golf mobile App

Gallus Golf mobile App

What Online Marketers Need To Understand

What Online Marketers Need To Understand

What Online Marketers Need To Understand

Seif Khemaissia

Slide 1: Communication in 2023 Ashley Elgin Slide 2: What will the communication technology landscape look like in 2023 A.D.? Slide 3: Before we look to the future of technology, we must examine the past. 1983: Apple Lisa The first commercial computer with a graphical user interface (GUI) — the advance that would finally make computers usable by people with no special training. The name was the acronym for “Local Integrated Software Architecture” and possibly the daughter of someone on the development team (Steve Jobs). The computer was $10,000 and only sold 10,000 of them. 1993: Polaroid, Powerbook and pagers JVC Video Camcorder, Apple PowerBook 160, Polaroid OneStep, Sony Sports Walkman cassette player and a pager. 2003: The iTunes Music Store was launched. At the time, “For every 99 cents Apple gets from your credit card, 65 cents goes straight to the music label. Another quarter or so gets eaten up by distribution costs. At most, Jobs is left with a dime per track, so even $500 million in annual sales would add up to a paltry $50 million profit. Why even bother? "Because we're selling iPods," Jobs says, grinning.” Slide 4: Phones- iPhone 5 Samsung Galaxy Computers- Windows 8 Apple Tablets- iPad Kindle Nook Slide 5: Phone Slide 6: Computers Slide 7: Tablets Slide 8: Critical Mass Theory Slide 9: Moore’s Innovation Adoption Rate Slide 10: Media System Dependency Theory Slide 11: Continued Slide 12: Works Cited

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Kelly Mooney's Presentation at ExactTarget Connections Conference

Kelly Mooney's Presentation at ExactTarget Connections Conference

Kelly Mooney's Presentation at ExactTarget Connections Conference

Slide 1: Communication in 2023 Ashley Elgin Slide 2: What will the communication technology landscape look like in 2023 A.D.? Slide 3: Before we look to the future of technology, we must examine the past. 1983: Apple Lisa The first commercial computer with a graphical user interface (GUI) — the advance that would finally make computers usable by people with no special training. The name was the acronym for “Local Integrated Software Architecture” and possibly the daughter of someone on the development team (Steve Jobs). The computer was $10,000 and only sold 10,000 of them. 1993: Polaroid, Powerbook and pagers JVC Video Camcorder, Apple PowerBook 160, Polaroid OneStep, Sony Sports Walkman cassette player and a pager. 2003: The iTunes Music Store was launched. At the time, “For every 99 cents Apple gets from your credit card, 65 cents goes straight to the music label. Another quarter or so gets eaten up by distribution costs. At most, Jobs is left with a dime per track, so even $500 million in annual sales would add up to a paltry $50 million profit. Why even bother? "Because we're selling iPods," Jobs says, grinning.” Slide 4: Phones- iPhone 5 Samsung Galaxy Computers- Windows 8 Apple Tablets- iPad Kindle Nook Slide 5: Phone Slide 6: Computers Slide 7: Tablets Slide 8: Critical Mass Theory Slide 9: Moore’s Innovation Adoption Rate Slide 10: Media System Dependency Theory Slide 11: Contiued Slide 12: Works Cited

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Technology in the consumer world

Technology in the consumer world

Technology in the consumer world

Mobile trends and opportunities

Mobile trends and opportunities

Mobile trends and opportunities

"This industry is so prone to hype and hysteria. Right now the hot buzz in mobile is "apps stores", and every handset maker, smartphone operating system provider and major mobile operator/carrier is eager to launch their own apps stores, while the tech-oriented press and bloggers all obsess about the traffic and downloads generated by Apple's iPhone Apps Store. I want to bring some voice of reason to this hysteria. And yes, this is one of my trademark long and detailed blog articles, so get your coffee before you start." ~Tomi T Ahonen

Some Reality into Apps Store Hysteria on the Markets and Opportunities in Mobile

Some Reality into Apps Store Hysteria on the Markets and Opportunities in Mobile

Some Reality into Apps Store Hysteria on the Markets and Opportunities in Mobile

Presentation of Treat or Treat

Presentation of Treat or Treat

Presentation of Treat or Treat

Dixie Pawn 2015 Abbreviated

Dixie Pawn 2015 Abbreviated

Dixie Pawn 2015 Abbreviated

Treigh Pedroche

BlackBerry Innovation Forum: Using Social Networking for SME Marketing

BlackBerry Innovation Forum: Using Social Networking for SME Marketing

BlackBerry Innovation Forum: Using Social Networking for SME Marketing

Presentatie 60-jaar NCD

Presentatie 60-jaar NCD

Presentatie 60-jaar NCD

At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points: * The average American spends more time on tech and media than on work or sleep * Messaging will blow past social networking as the dominant personal media activity * The next big winners in streaming music and audio are already (quietly!) here * The long-awaited cord cutting moment isn't coming any time soon * There is potential for a "cable killer" to show up, but it won't look like you expect * E-sports and wagering really are going to change the game in gaming * Want to get rich in the App Store? Good luck! * These are the companies grabbing all the money in consumer tech and media * And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive Also available here: http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763 http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

Activate Tech and Media Outlook 2016

Activate Tech and Media Outlook 2016

Activate Tech and Media Outlook 2016

Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot. Here are just some of the amazing facts you'll learn in this SlideShare deck: • 91% of adults have their mobile devices within arm's reach 24/7 • 25% of Americans only use mobile devices to access the internet • There are 5 times as many cell phones in the world as there are PCs If you're interested in learning more about mobile marketing, this deck is for you.

50 Amazing Facts About Mobile

50 Amazing Facts About Mobile

50 Amazing Facts About Mobile

Business Social Media in Marketing

Business Social Media in Marketing

Business Social Media in Marketing

The internet is broken and you are gonna fix it for NHTV

The internet is broken and you are gonna fix it for NHTV

The internet is broken and you are gonna fix it for NHTV

CEO Reflections on Mobile

CEO Reflections on Mobile

CEO Reflections on Mobile

University of the West of England

Online Marketing PART 3 - Generation C

Online Marketing PART 3 - Generation C

Online Marketing PART 3 - Generation C

Tom Fleerackers

Tendances (19)

LeWeb 3 Conference Summary

LeWeb 3 Conference Summary

LeWeb 3 Conference Summary

Gallus Golf mobile App

Gallus Golf mobile App

Gallus Golf mobile App

What Online Marketers Need To Understand

What Online Marketers Need To Understand

What Online Marketers Need To Understand

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Kelly Mooney's Presentation at ExactTarget Connections Conference

Kelly Mooney's Presentation at ExactTarget Connections Conference

Kelly Mooney's Presentation at ExactTarget Connections Conference

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Comm Tech 303 Final- Ashley Elgin

Technology in the consumer world

Technology in the consumer world

Technology in the consumer world

Mobile trends and opportunities

Mobile trends and opportunities

Mobile trends and opportunities

Some Reality into Apps Store Hysteria on the Markets and Opportunities in Mobile

Some Reality into Apps Store Hysteria on the Markets and Opportunities in Mobile

Some Reality into Apps Store Hysteria on the Markets and Opportunities in Mobile

Presentation of Treat or Treat

Presentation of Treat or Treat

Presentation of Treat or Treat

Dixie Pawn 2015 Abbreviated

Dixie Pawn 2015 Abbreviated

Dixie Pawn 2015 Abbreviated

BlackBerry Innovation Forum: Using Social Networking for SME Marketing

BlackBerry Innovation Forum: Using Social Networking for SME Marketing

BlackBerry Innovation Forum: Using Social Networking for SME Marketing

Presentatie 60-jaar NCD

Presentatie 60-jaar NCD

Presentatie 60-jaar NCD

Activate Tech and Media Outlook 2016

Activate Tech and Media Outlook 2016

Activate Tech and Media Outlook 2016

50 Amazing Facts About Mobile

50 Amazing Facts About Mobile

50 Amazing Facts About Mobile

Business Social Media in Marketing

Business Social Media in Marketing

Business Social Media in Marketing

The internet is broken and you are gonna fix it for NHTV

The internet is broken and you are gonna fix it for NHTV

The internet is broken and you are gonna fix it for NHTV

CEO Reflections on Mobile

CEO Reflections on Mobile

CEO Reflections on Mobile

Online Marketing PART 3 - Generation C

Online Marketing PART 3 - Generation C

Online Marketing PART 3 - Generation C

En vedette

Enability Project

Enability Project

Enability Project

Chalermchatri Yukol

Tourism distribution through mobile phone and tablets

Tourism distribution through mobile phone and tablets

Tourism distribution through mobile phone and tablets

Charlie Bangkokian Pongsangangan

Why rebranding?

Why rebranding?

Why rebranding?

Charlie Bangkokian Pongsangangan

Cloud computing

Cloud computing

Cloud computing

Oranuch (mimee) Lerdsuwankij

iPhone Way 2009

iPhone Way 2009

iPhone Way 2009

Oranuch (mimee) Lerdsuwankij

TCDC Connect on E-Commerce Business Model

TCDC Connect on E-Commerce Business Model

TCDC Connect on E-Commerce Business Model

Charlie Bangkokian Pongsangangan

CRM

Nuttanawit Somwong

socialnomics

Saranya Jirapanyachote

Proposal July2010small

Proposal July2010small

Proposal July2010small

Chalermchatri Yukol

Prachinburi Brand Destination

Charlie Bangkokian Pongsangangan

Social Network and Online Community

Social Network and Online Community

Social Network and Online Community

Charlie Bangkokian Pongsangangan

Intro to bathroom Design

Intro to bathroom Design

Intro to bathroom Design

Kanyapat Seneewong

Way to work @Adecco Seminar

Way to work @Adecco Seminar

Way to work @Adecco Seminar

Oranuch (mimee) Lerdsuwankij

Thai startup eco_20130609

Thai startup eco_20130609

Thai startup eco_20130609

Oranuch (mimee) Lerdsuwankij

Thai Startup Ecosystem and Lean Startup Introduction

Thai Startup Ecosystem and Lean Startup Introduction

Thai Startup Ecosystem and Lean Startup Introduction

Oranuch (mimee) Lerdsuwankij

Social commerce is the next big thing

Social commerce is the next big thing

Social commerce is the next big thing

Oranuch (mimee) Lerdsuwankij

The power of new media

The power of new media

The power of new media

Charlie Bangkokian Pongsangangan

Ideo Presentation 2008

Ideo Presentation 2008

Ideo Presentation 2008

Charlie Bangkokian Pongsangangan

Customer Engagement

Customer Engagement

Customer Engagement

Charlie Bangkokian Pongsangangan

Ecommerce trend 2014_mimee

Ecommerce trend 2014_mimee

Ecommerce trend 2014_mimee

Oranuch (mimee) Lerdsuwankij

En vedette (20)

Enability Project

Enability Project

Enability Project

Tourism distribution through mobile phone and tablets

Tourism distribution through mobile phone and tablets

Tourism distribution through mobile phone and tablets

Why rebranding?

Why rebranding?

Why rebranding?

Cloud computing

Cloud computing

Cloud computing

iPhone Way 2009

iPhone Way 2009

iPhone Way 2009

TCDC Connect on E-Commerce Business Model

TCDC Connect on E-Commerce Business Model

TCDC Connect on E-Commerce Business Model

CRM

socialnomics

Proposal July2010small

Proposal July2010small

Proposal July2010small

Prachinburi Brand Destination

Social Network and Online Community

Social Network and Online Community

Social Network and Online Community

Intro to bathroom Design

Intro to bathroom Design

Intro to bathroom Design

Way to work @Adecco Seminar

Way to work @Adecco Seminar

Way to work @Adecco Seminar

Thai startup eco_20130609

Thai startup eco_20130609

Thai startup eco_20130609

Thai Startup Ecosystem and Lean Startup Introduction

Thai Startup Ecosystem and Lean Startup Introduction

Thai Startup Ecosystem and Lean Startup Introduction

Social commerce is the next big thing

Social commerce is the next big thing

Social commerce is the next big thing

The power of new media

The power of new media

The power of new media

Ideo Presentation 2008

Ideo Presentation 2008

Ideo Presentation 2008

Customer Engagement

Customer Engagement

Customer Engagement

Ecommerce trend 2014_mimee

Ecommerce trend 2014_mimee

Ecommerce trend 2014_mimee

Similaire à New Media in Marketing 2009

Social Media Marketing

Social Media Marketing

Social Media Marketing

Agnis Stibe: D+M

Agnis Stibe: D+M

Agnis Stibe: D+M

AIESEC - Lotus project

Forum Della Comunicazione May 29th 2008

Forum Della Comunicazione May 29th 2008

Forum Della Comunicazione May 29th 2008

Wellington, May 2008 Final Version

Wellington, May 2008 Final Version

Wellington, May 2008 Final Version

CRDA Vancouver 2000 presentation

CRDA Vancouver 2000 presentation

CRDA Vancouver 2000 presentation

William J. Brown

The Director Forum Social & Mobile Feb 2011 Hugh Griffiths

The Director Forum Social & Mobile Feb 2011 Hugh Griffiths

The Director Forum Social & Mobile Feb 2011 Hugh Griffiths

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

Mobile Marketing Association

Growing Newspaper websites with rich media and social networking

Growing Newspaper websites with rich media and social networking

Growing Newspaper websites with rich media and social networking

Internet Markets: crisis 2.0?

Internet Markets: crisis 2.0?

Internet Markets: crisis 2.0?

Tatiana Lukinyh

Communities Not Clients

Communities Not Clients

Communities Not Clients

Holger Nauheimer

Crisis 2.0 Mike Gurevich RBK

Crisis 2.0 Mike Gurevich RBK

Crisis 2.0 Mike Gurevich RBK

Nikolay Belousov

Bank geoown presentation

Bank geoown presentation

Bank geoown presentation

Abhijeet Kelkar

Wsi presentation for government

Wsi presentation for government

Wsi presentation for government

propertynews.com

Web Trends In Future

Web Trends In Future

Web Trends In Future

chaudhary.aanand

בניית אתרים ומחשבים - העתיד

בניית אתרים ומחשבים - העתיד

בניית אתרים ומחשבים - העתיד

בניית אתרים

Future Web Trends 1195397762865745 2

Future Web Trends 1195397762865745 2

Future Web Trends 1195397762865745 2

Future Web Trends - at Innovation series with Jimmy Wales

Future Web Trends - at Innovation series with Jimmy Wales

Future Web Trends - at Innovation series with Jimmy Wales

Matthew Buckland

The New Must Have Content

The New Must Have Content

The New Must Have Content

Keynote Address to Canada E-Connect 2009

Keynote Address to Canada E-Connect 2009

Keynote Address to Canada E-Connect 2009

Ian Fenwick, Digital Marketing

12 Tenets of DigiMarketing (OgilvyOne)

12 Tenets of DigiMarketing (OgilvyOne)

12 Tenets of DigiMarketing (OgilvyOne)

Similaire à New Media in Marketing 2009 (20)

Social Media Marketing

Social Media Marketing

Social Media Marketing

Agnis Stibe: D+M

Agnis Stibe: D+M

Agnis Stibe: D+M

Forum Della Comunicazione May 29th 2008

Forum Della Comunicazione May 29th 2008

Forum Della Comunicazione May 29th 2008

Wellington, May 2008 Final Version

Wellington, May 2008 Final Version

Wellington, May 2008 Final Version

CRDA Vancouver 2000 presentation

CRDA Vancouver 2000 presentation

CRDA Vancouver 2000 presentation

The Director Forum Social & Mobile Feb 2011 Hugh Griffiths

The Director Forum Social & Mobile Feb 2011 Hugh Griffiths

The Director Forum Social & Mobile Feb 2011 Hugh Griffiths

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

Growing Newspaper websites with rich media and social networking

Growing Newspaper websites with rich media and social networking

Growing Newspaper websites with rich media and social networking

Internet Markets: crisis 2.0?

Internet Markets: crisis 2.0?

Internet Markets: crisis 2.0?

Communities Not Clients

Communities Not Clients

Communities Not Clients

Crisis 2.0 Mike Gurevich RBK

Crisis 2.0 Mike Gurevich RBK

Crisis 2.0 Mike Gurevich RBK

Bank geoown presentation

Bank geoown presentation

Bank geoown presentation

Wsi presentation for government

Wsi presentation for government

Wsi presentation for government

Web Trends In Future

Web Trends In Future

Web Trends In Future

בניית אתרים ומחשבים - העתיד

בניית אתרים ומחשבים - העתיד

בניית אתרים ומחשבים - העתיד

Future Web Trends 1195397762865745 2

Future Web Trends 1195397762865745 2

Future Web Trends 1195397762865745 2

Future Web Trends - at Innovation series with Jimmy Wales

Future Web Trends - at Innovation series with Jimmy Wales

Future Web Trends - at Innovation series with Jimmy Wales

The New Must Have Content

The New Must Have Content

The New Must Have Content

Keynote Address to Canada E-Connect 2009

Keynote Address to Canada E-Connect 2009

Keynote Address to Canada E-Connect 2009

12 Tenets of DigiMarketing (OgilvyOne)

12 Tenets of DigiMarketing (OgilvyOne)

12 Tenets of DigiMarketing (OgilvyOne)

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1.

2. New Marketing,New Media.

3.

4. What is New Media?

5.

6. Moore’s Law

7. Many Platforms to get Information PC Laptop Net Book Cell-Phone PDA

8.

9. Streaming Audio and Video (YouTube.com, Imeem.com)

10.

11. DVD / CD-ROM

12. Virtual Reality Environments

13.

14. Video Sharing Website

15. Video Sharing Website

16. KM - Video Sharing Website

17. Video Sharing Website

20. Social Networking

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24. Microblogging

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26. Micro blogging

27. Social Bookmarking

28. Social News Site

29. Social Cataloging

30. Social Cataloging

31. IMC and new media

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33. New Media Tools

34. New Media Tools

35. New Media Tools

36.

37. Gutenberg Diagram

38. Gutenberg Diagram

39. Eye Detector