Scaling API-first – The story of a global engineering organization
Social & Digital Media Prediction - 2013
1. Social & Digital Media 2013
What will happen?
Abang Edwin SA
@bangwinissimo - bangwin.net
2. Outline
• What have happened?
– Rapid growth of the internet
– Fast paced adaptation of the early stage of
mobile internet
• Where are we now?
– A glimpse of the changes
• 2013 Social & Digital Media Prediction
3. What is happening nowadays?
Sources:
• The Future of Digital by Henry Blodget (Business Insider)
• Internet Trends by Mary Meeker (Kleiner Perkins Caulfield and Byers)
6. What is happening nowadays?
Although there is still a big gap between the number of internet users
and the world’s population, there is a significant bulk of money
circulating in the online world.
The fact is :
Market is more mature than we all think
29. What will happen in 2013?
What is our position in this mobile revolution?
30. What will happen in 2013?
Globally, the position of users is still in the early stage
31. What will happen in 2013?
2. Digital Media is becoming more important
32. What will happen in 2013?
Do we remember the time when many predicted
that users will not (or will never) pay for digital
content?
The fact says otherwise.
37. What will happen in 2013?
A few months ago, there was a breakthrough in the world of online
entertainment -- the release of 2 web series movies:
1. H+ , A production by Bryan Singer (The Usual Suspects & X-Men
films). Each episode was launched via YouTube Channel.
2. Cybergeddon, written by Anthony E. Zuiker (Writer of CSI series)
and produced by Symantec and Yahoo!
The year 2013 is seen to be a period for these kinds of experimental
projects in preparation for a smooth transition from media
entertainment to the online world.
38. What will happen in 2013?
4. Conversations will be the important KPI of social
media success parameter
39. What will happen in 2013?
• Buzz and Sentiment in each conversation will be regarded as the
measurement tool together with the number of users generated
(Followers or Likes)
• Conversations will be the “bridge” to convert number of users into
sales leads.
40. What will happen in 2013?
5. Social Commerce stimulate the growth of
e-commerce
41. What will happen in 2013?
Social Commerce will be the right of passage of the overall e-
commerce growth.
• Booming of “selling” online services especially in the Asian market
will also trigger the establishment of more customer-friendly
transaction infrastructure support (payment gateway, delivery
service)
• The more people become used to buying and selling via social
commerce, the more chances of growth in the new battle
arena -- Market Place.
43. What will happen in 2013?
Although some have not yet realized, same as the new approach of
Pinterest as a Social Media, the visual aspect of User Interface (UI)
is an important factor to direct the look and tone of a site. Examples:
Fab.com (ecommerce)
Mindtalk.com (social media)
Beritagar (news)
The Jakarta Post Travel (travel news)
