1. Target Audience
Responses

2. What is your favorite dance song?
When love takes
over
20% 20% Call on me
20% Satisfaction
40%
Day 'n' Night
0%
Ready for the
weekend

3. Would you like to see the DJ in the
music video?
10%
10%
Yes
No
Maybe
80%

4. Would you like to see a dance routine
in the music video?
10%
10%
Yes
No
Maybe
80%

5. Would you expect to see dancing in a
dance/house music video?
40%
60% Yes
No

6. Do you know the codes and
conventions of a dance/house music
video?
20%
Yes
No
80%
Most people seemed to know the codes
and conventions of a dance/house music
video as some of the recipients said things
such as: dancing, fast cuts, flashing
lights, and a dark club setting.

7. Which do you prefer?
20% 10%
Hearing music on the radio
Watching music videos
Both
70%