The document discusses strategies for marketing mobile content beyond app stores. It notes limitations of app stores for discovery and proposes using SMS, email, social networks, banners and augmented reality. Principles for marketing include ensuring the URL works across contexts, integrating apps, web and SMS, reducing barriers to content, and leveraging social features. Banners should match the brand and drive high click-through rates. The presenter is introduced as an expert in mobile user experience design.
5. Barbara Ballard
More recently
• Little Springs Design
• Designing the Mobile User
Experience
• Design For Mobile http://
www.design4mobile.com
• <brands>
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19. Beyond app stores
Into the inbox
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engaged.
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customer care
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21. Beyond app stores
Oh yeah. Banners.
• Better click-through
rate than desktop
• Match your ad network
to your brand
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22. Beyond app stores
Principles
• The URL works (no • Apps support social &
matter the context) physical
• Web supports apps • Reduce barriers to
content
• SMS supports web
• Social works with Web
& SMS
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24. Barbara Ballard
Little Springs Design
1901 Massachusetts, Suite B
Lawrence, Kansas 66046
United States
www.littlespringsdesign.com
www.design4mobile.com
barbara@littlespringsdesign.com
@barbaraballard
www.linkedin.com/in/barbaraballard
+1 785 . 838 . 3003
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