Bárbara Caparroz Sobral

São Paulo Area, Brazil, Sao Paulo Brazil

Sr. Digital Marketing Analyst @ MetLife

Digital marketing professional specializing in social media strategy and customer engagement. 5 years of experience in: - Plan and execute all web, email, social media, marketing, and advertising strategies - Design, build and maintain social media presence, combining relationship building, customer advocacy, community management, content creation and monitoring - Create compelling online content for website and blogs - Identify trends and insights Technical and specific knowledge in Social Ads (Facebook, Instagram, Twitter), monitoring tools and online customer service (Scup, Seekr), Photoshop, HTML and metrics/analytic tools.