1. LB BASIC GUIDE
Bárbara Cameán Queijo

2. What is LB?
I define link building as the active pursuit
of going out and acquiring links.

3. Google alboritms
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Google Panda: update focus on the content. It was launch the first time
23rd of February 2011.
How changes the content after Panda?
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You should not copy the content of others.
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Think in people not in Search engeniers, keyword stuffing it is not allowed.
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Make the content interested for people→→You will get more shares and
likes.
Take care not to duplicate the content.

4. Google alboritms
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Google Penguin: The first update focos on the quality of the links. It was
launched first time 24th of April 2011.
What changes our LB after Penguin?
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Variety of anchor text:
Find webs on your niche, with the same temathic or speaking about the same
issues.
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Quality not quantity.
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Natural links or with a real value: not hidden links, spinning etc

5. How should the links be?
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Always set the link in a web with related content.
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Use of differents Anchor Text.
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Not site wide links
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Using Brand Name vs Keywords Since Google's Penguin update
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Importance of links inserted in a post mainly because for google
that look likes the more natural way. It is highly recommended not
to insert do follow links in the footer, sidebar.
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Backlinks from webs with different Domains and different PR.
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Backlinks from webs with the same language.
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Relevant links: in webs related with the topic of your web.
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Good balance between links Do follow/ No follow

6. How insert the link in the Post?
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In the body of the post the best way.
In a natural way: the link should be related with the topic of
the post
The anchor text should be placed in a natural way too.
We can insert another external link to a quality web:
wikipedia, social media, magazine etc

7. How to get a link?
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Using Advanced LB queries:
-inurl:descuentos
-intitle:descuentos
-descuento intitle:viajes
- -site:blogspot.com
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Check the Competitors Links→→Majestic Seo

8. How to get a link?
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Find Directories in Your Own Niche
Guest Posting: Write quality links and send to blogs that let new
people collaborate with them.
Post infographics, contests, surveys, analysis and interviews
Constructively generate controversy in an original way is
something that always catches the attention of people.

9. How to avoid penalties?
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Anchor text overuse: Penguin will target sites with an unnatural
link profile
Check your site's anchor text distribution→→→ Majestic Seo

10. How to avoid penalties?
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You can find similar data using Open Site Explorer. Plug your
homepage URL into the field and click on the "anchor text" tab :

11. Link Distribution
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Which pages on your site have the most backlinks→→→Majestic
Seo

12. What are Domains?
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Top-Level Domain (TLD)
Top-level domains (like .com) are the extensions associated with
domain names. For best ranking results, avoid uncommon top-level
domains (TLDs)

13. What is a Domain?
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Root Domains
Is the top level hierarchy of a domain. The following are examples
of root domains.
*.example.org
*.moz.com
*.blogspot.com
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Subdomain
Is part of a larger, top-level domain, “blog.example.com” and
"english.example.com" are both subdomains of the
".example.com" root domain. Subdomains are free to create
under any root domain.
http://www.example.com (www is the subdomain)
http://example.com (has no subdomain)

14. Url Anatomy

15. External Links
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External Links are hyperlinks that point at (target) any other domain than the domain
the link exists on (source).
If another website links to you, this is considered an external link to your site. Similarly,
if you link out to another website, this is also considered an external link.
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Top SEOs believe that external links are the most important source of ranking power.
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External links pass "link juice" (ranking power) differently than internal links.
→→ Metrics to determine the value of external links
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The trustworthiness of the linking domain→→MozTrust: can be improved by getting links from
other sites with high MozTrust such as goverment institutions and universities.
The popularity of the linking page→→MozRank: represents a link popularity score. Pages earn
MozRank by the number and quality of other pages that link to them. The higher the quality of
the incoming links, the higher the MozRank.
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The relevancy of the content between the source page and the target page.
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The anchor text used in the link.The amount of links to the same page on the source page.
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The amount of domains that link to the target page.
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The amount of variations that are used as anchor text to links to the target page.

16. Anchor text
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Anchor Text is the visible, clickable text in a hyperlink. In modern
browsers, it is often blue and underlined.
Importance of the First Anchor Text: Moz experiments have shown
that if two links are targeting the same URL, only the anchor text
used in the first link is counted by Google.

17. Natural anchor text distribution
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Branded terms
Generic anchors: Generic anchor texts, like "here", "this site" and
"website" are a great way to make your anchor text distribution
look more natural.
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Naked Urls: http://cupon.com.co
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Titles: the title of the post you are linking too.
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A lot of links pointing to your home page look unnatural specially
in webs with a lot of content.

18. Link Relevancy
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Links coming from unrelated sites is a Penguin risk factor.
Check your link profile's site level relevancy: you'll see the
homepage URLs of the sites that link to you and check if they are
related with your web one by one.

19. Searching for the perfect Link
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PR: a piece of information that comes straight from Google.
The fastest way to find a page's PR is to install a toolbar →→Seo
Toolbar (http://www.seoquake.com/)
Tools to see my External Backlinks and Refering Domains:
Ahrefs
Magestic Seo

20. Metrics
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Page Autorothy (PA) Page Authority is Moz's calculated metric
for how well a given webpage is likely to rank in Google.com's
search results.
Domain Autorothy: DA is SEOMoz's proprietary metric. In general,
links from higher DA sites will likely give you more push up than
links from lower DA sites. To check it→→→ Open Side Explorer

21. Where to download it?
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Page Rank (PR) Google valorate your web taking into account the relevancy and importance
they think you have. To install it→→Seoquake tool bar
Page Autorothy (PA) Page Authority is Moz's calculated metric for how well a given
webpage is likely to rank in Google.com's search results.
To install it→→ MozBar
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Domain Autorothy( DA) Whereas Page Authority measures the predictive ranking strength of
a single page, Domain Authority measures the strength of entire domains or subdomains.
To install it→→ MozBar
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MozRank (mR) Represents a link popularity score. It reflects the importance of any given web
page on the Internet. Pages earn MozRank by the number and quality of other pages that link
to them.
To install it→→MozBar
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MozTrust (mT) Moz's global link trust score. It is similar to MozRank, but rather than
measuring link popularity, it measures link trust. Receiving links from sources with inherent
trus such as goverment or university web pages.
To install it→→MozBar

22. Majestic Seo Metrics
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Trust Flow: is a number predicting how trustworthy a page is based
on how trustworthy sites tend to link to trustworthy neighbors.
Citation Flow is a number of predicting how influential a URL might
be based on how many sites link to it.
The values for citation and trust flow are between 0 and 100, where
Google is a 99 on both

23. Alexa Rank
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It is based on the amount of traffic recorded from users that have the
Alexa toolbar installed over a period of 3 months.