Despite the ubiquity of social recruiting, I often come across businesses that don’t have a social recruiting strategy. That’s because social media is free, and because it’s easy—right? Your workforce is young and hip, knows how to use a mouse, and have LinkedIn profiles. You have a marketer who seems to know about Twitter. So you’ve just got on with it. Why have a vision, strategy or tactics for something so basic, free and easy? Try harder!

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
7 Ideas for
Social Media Strategy
Lisa Jones
@LisaMariJones
Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
What no social media strategy??
Despite the ubiquity of social recruiting, I often come across
businesses that don’t have a social recruiting strategy.
That’s because social media is free, and
because it’s easy—right? Your workforce is
young and hip, knows how to use a mouse,
and have LinkedIn profiles.
You have a marketer who seems to know
about Twitter. So you’ve just got on with
it. Why have a vision, strategy or tactics
for something so basic, free and easy?

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
Typical Recruiter Objectives
 Find more candidates
 Advertise more jobs
 Reduce costs
…Is that it? That’s the best you can
do?
How about…?

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
1. Sourcing talent
Yes, obvious, but how?
100s of social sourcing tools. Freebies may not
offer value (time= £$€)
Think about training, where the data’s going once it’s
found… how to approach passive talent, do you
know your sector well enough?
Some social media objectives

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
Some social media objectives
2. Vetting of potential staff
Veto potential candidates based on ―red flags‖ But
don’t use it to discriminate (big difference).
Competency based interviewing
―how have you used social media to place
candidates?‖

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
3. Generating Leads
Trust me, you don’t have enough leads…
…don’t you want more choice over what you
work, want to know what your clients are
doing, see how your competitors are trading in
your market?
You need more leads, even if swimming in £$€
Some social media objectives

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
Some social media objectives
4. Advertising Roles
Your objective is not to advertise, it’s to attract the
right talent – what’s your plan to do this?
Are you a job board or
a specialist consultancy?

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
5. Marketing your business to talent
Advertising jobs is not marketing
Don’t talk at me, talk to me
Rarely done well by recruiters, and often eroded
by bad practice (#jobs #hiring)
…Would you work for you?
Some social media objectives

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
6. Marketing to attract clients
Talking about yourself = bored clients and no
second date
Don’t save your best for
face to face meetings –
you may not get that far!
…Would you buy from you?
Some social media objectives

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
7. Reducing cost
LinkedIn is not a job board so back off!
Reduce rec to rec fees? Yes, why not?
Social media actually costs money!
Some social media objectives

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
What’s your plan?
 What are your objectives for being on social media?
 What is your strategy?
 What does success look like?
 Who is the subject matter expert in your business?
 How are you going to integrate social media into your
business as well as your business process?
 How much is social media worth to you
… have objectives – make them realistic and build a plan

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
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