Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Marketing in Recruitment | Members Only Event with Simon Lewis

28 vues

Publié le

https://www.barclayjones.com/blog/2019/06/marketing-in-recruitment-members-only-event?

Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash...

With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.

Recruitment Marketers Need to Measure the Success of Their Marketing

Generating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so used it as an opportunity to "pep talk" the marketers and their leaders.

I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.

How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.

What I think needs to happen for sales and marketing to be more connected and thus effective. If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen? If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI? Read the slide deck from the event - food for though?

​I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!

Read more about my recruitment marketing, mentoring and training here... https://www.barclayjones.com/recruitment-marketing/recruitment-marketing-training

Publié dans : Recrutement & RH
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Marketing in Recruitment | Members Only Event with Simon Lewis

  1. 1. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Marketing in Recruitment = Measurement For Magical Moments
  2. 2. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever
  3. 3. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Recruitment Marketing … and the C Word!
  4. 4. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Recruitment Marketing Mentor Runner and Drinker! Recruitment veteran of 20 years (that’s why I run and drink!) Lisa Jones Founder and Director @LisaMariJones
  5. 5. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever The Power of 3! 3 x award-winning recruitment advocates
  6. 6. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Why are you here?
  7. 7. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Are any of you qualified magicians?
  8. 8. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever …Some sales and marketing stats… Marketing ROI…
  9. 9. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Compelling reasons for sales and marketing work together… 38% higher sales 36% higher retention
  10. 10. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever But that’s not magic!
  11. 11. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Who has experience d conflict with Sales / Recruiters?
  12. 12. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever 98% of marketers we worked with in the last 3 years experienced conflict
  13. 13. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever
  14. 14. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever
  15. 15. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever
  16. 16. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever
  17. 17. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Marketing is a C word
  18. 18. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Content Clicks Creative CTR CTA Channel Collateral Colouring-in! Conversion Copy
  19. 19. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever When all a recruiter wants is “the money shot!”
  20. 20. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever
  21. 21. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Marketers and the Death of the Colouring-In Department
  22. 22. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever CONTENT 60-70% of your content is never used!
  23. 23. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever MQLs v SQLs 70% of the leads you generate are never converted
  24. 24. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever REAL ROI from Marketing
  25. 25. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Recruitment Marketing Delivering 4Cs! Not just clicks Not just CVs Candidates Clients Colleagues Cash
  26. 26. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Targets for: Candidate acquisition Client leads Colleague applications Email list subscriptions (damn not a C)
  27. 27. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever And think LTV not “here you go”
  28. 28. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Bear in mind 2/3 of job quitters last year claimed “lack of training” So – use today to skill up
  29. 29. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Focus on getting ROI from today (especially Dualta - he looks proper serious about marketing!)
  30. 30. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Making Recruiters More Successful barclayjones.com 0333 9000 987 Sign up to our Recruiter and Marketing Newsletter

×