Marketing in Recruitment | Members Only Event with Simon Lewis

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Barclay Jones: Making Recruiters More Successful

https://www.barclayjones.com/blog/2019/06/marketing-in-recruitment-members-only-event? Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI. Recruitment Marketers Need to Measure the Success of Their Marketing Generating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so used it as an opportunity to "pep talk" the marketers and their leaders. I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention. How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them. What I think needs to happen for sales and marketing to be more connected and thus effective. If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen? If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI? Read the slide deck from the event - food for though? I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash! Read more about my recruitment marketing, mentoring and training here... https://www.barclayjones.com/recruitment-marketing/recruitment-marketing-training

Recrutement & RH

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Marketing in Recruitment =
Measurement For Magical Moments

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Recruitment Marketing …
and the C Word!

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Recruitment Marketing Mentor
Runner and Drinker!
Recruitment veteran of 20 years (that’s why I run and drink!)
Lisa Jones
Founder and Director
@LisaMariJones

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
The Power of 3!
3 x award-winning
recruitment advocates

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Why are you here?

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Are any of
you
qualified
magicians?

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
…Some
sales and
marketing
stats…
Marketing
ROI…

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Compelling reasons
for sales and
marketing work
together…
38% higher sales
36% higher retention

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
But that’s not
magic!

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Who has
experience
d conflict
with Sales
/
Recruiters?

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
98% of marketers we
worked with in the last 3
years experienced
conflict

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Marketing is a
C word

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Content
Clicks
Creative
CTR
CTA
Channel
Collateral
Colouring-in!
Conversion
Copy

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
When all a recruiter
wants is
“the money shot!”

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Marketers and the
Death of the
Colouring-In
Department

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
CONTENT
60-70% of your
content is never
used!

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
MQLs v SQLs
70% of the leads you
generate are never
converted

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
REAL ROI from
Marketing

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Recruitment Marketing
Delivering 4Cs!
Not just clicks
Not just CVs
Candidates
Clients
Colleagues
Cash

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Targets for:
Candidate acquisition
Client leads
Colleague applications
Email list subscriptions (damn
not a C)

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
And think LTV
not
“here you go”

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Bear in mind 2/3 of job quitters last year
claimed
“lack of training”
So – use today to skill up

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Focus on
getting ROI
from today
(especially Dualta - he
looks proper serious about
marketing!)

barclayjones.comMaking Recruiters and their Marketers More Successful
@BarclayJones
#RecruitClever
Making Recruiters More Successful
barclayjones.com
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Trump, Theresa, Brexit, Recxit... There's lots going on in 2017, but we're not getting into politics just yet. We decided to give you something a bit more positive to focus on - recruitment technology, and how it can make your life easier next year! What does 2017 have in store for the recruitment industry? Find out now! Read on our blog here: http://www.barclayjones.com/blog/recruitment-technology/7-recruitment-tech-predictions-for-2017/

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Barclay Jones: Making Recruiters More Successful

Everyone is quick to reveal what you should be doing more of (spending, implementing, rolling out!) but we know that’s not always the key to improvement. Often it’s the things you need to STOP doing that can have a big effect. We see this a lot with our clients – they’re so busy trying to improve that they don’t see all the things holding them back. Get ready to discover all the recruitment tech mistakes we want you to STOP making ready for 2017. Read on our blog here: http://www.barclayjones.com/blog/recruitment-technology/5-things-you-need-to-stop-doing-with-your-recruitment-tech/

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Barclay Jones: Making Recruiters More Successful

I do often come across Marketing departments who are disconnected from Sales – disconnected enough to warrant a (healthy) scepticism. This is often demonstrated by graphs showing community sizes rather than fees generated from marketing activities. Why? I often find that this is due to a complete lack of understanding (by Sales) of what Marketing is there for. Marketing are often not expected to generate leads, and if they do, Sales sometimes don’t stop cold calling long enough to convert them, or feedback to Marketing on improving the lead criteria. (See more at: http://www.barclayjones.com/blog/social-media-for-recruiters/how-to-get-roi-from-your-colouring-in-department-(marketing-department)/)

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Deloitte Predictions for the Technology, Media and Telecoms (TMT) sectors is in its fifteenth year. I’ve attended some of the big events they hold... which in recent times have been migrated to video. As a #GirlGeek and previously an IT Director, I’ve watched with interest the different technologies which we have morphed from and to. Brick-sized mobiles with antenna you could dry your undies on, LinkedIn being banned in my first recruitment firm as it was not as good as the CRM (!), Blackberries being Purple with a dial on the side (and desirable!) In the fifteenth edition of the Predictions, one element really caught my eye – Women in Technology. (See more at: http://www.barclayjones.com/blog/recruitment/no-women-in-tech-what-the-heck!/)

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Barclay Jones: Making Recruiters More Successful

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Barclay Jones: Making Recruiters More Successful

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Marketing in Recruitment | Members Only Event with Simon Lewis

1. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Marketing in Recruitment = Measurement For Magical Moments

2. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever

3. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Recruitment Marketing … and the C Word!

4. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Recruitment Marketing Mentor Runner and Drinker! Recruitment veteran of 20 years (that’s why I run and drink!) Lisa Jones Founder and Director @LisaMariJones

5. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever The Power of 3! 3 x award-winning recruitment advocates

6. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Why are you here?

7. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Are any of you qualified magicians?

8. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever …Some sales and marketing stats… Marketing ROI…

9. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Compelling reasons for sales and marketing work together… 38% higher sales 36% higher retention

10. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever But that’s not magic!

11. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Who has experience d conflict with Sales / Recruiters?

12. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever 98% of marketers we worked with in the last 3 years experienced conflict

13. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever

14. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever

15. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever

16. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever

17. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Marketing is a C word

18. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Content Clicks Creative CTR CTA Channel Collateral Colouring-in! Conversion Copy

19. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever When all a recruiter wants is “the money shot!”

20. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever

21. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Marketers and the Death of the Colouring-In Department

22. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever CONTENT 60-70% of your content is never used!

23. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever MQLs v SQLs 70% of the leads you generate are never converted

24. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever REAL ROI from Marketing

25. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Recruitment Marketing Delivering 4Cs! Not just clicks Not just CVs Candidates Clients Colleagues Cash

26. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Targets for: Candidate acquisition Client leads Colleague applications Email list subscriptions (damn not a C)

27. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever And think LTV not “here you go”

28. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Bear in mind 2/3 of job quitters last year claimed “lack of training” So – use today to skill up

29. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Focus on getting ROI from today (especially Dualta - he looks proper serious about marketing!)

30. barclayjones.comMaking Recruiters and their Marketers More Successful @BarclayJones #RecruitClever Making Recruiters More Successful barclayjones.com 0333 9000 987 Sign up to our Recruiter and Marketing Newsletter

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Historically google hasn’t been a great thing for recruiters – We want to have a better relationship
OVERVIEW – We’re not just going for vanity scores – we want sanity scores Attracts candidates is the focus, a good advert can impact on recruiting internally, attracting clients and MAKING YOU MONEY

Marketing in Recruitment | Members Only Event with Simon Lewis

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