2. MSU ATHLETICs
department!
NCAA Division I : Big Ten Conference
25 Varsity Sports Teams
12 intercollegiate sports for men and 13 intercollegiate
sports for women
Six NCAA Final Four appearances in 12 years by men’s
basketball team
Three-time national top collegiate mascot (Sparty) for
2004, 2005, and 2007
3. INSIDE THE !
MSU Athletics DEPARTMENT!
Mission: “We gather and engage our community to teach,
support and celebrate our student-athletes in their quest for
excellence.”
Core values: respect, positive attitude, focus,
accountability, continued improvement, and integrity.
Challenges: Negative press regarding behavioral
incidents regarding men's football and basketball
teams.
Athletics Director: Mark Hollis
4. S2PC!
SPARTANS SOCIAL Press Conference
MSU Athletics team up to create social
networking website to increase community
outreach and create a professional fan based
system to communicate with fans.
System creates both visual and private chats and forums
allowing fans and donors access to student athletes
while implementing and increasing Social Media
Marketing (SMM), tuition donations and event sales.
5. Functions of S2PC!
Interactive website promoting MSU Athletics
Department
Live virtual video press conferences after games
and big announcements
View player profiles from each of the 25 varsity
teams
Participate in discussion forums about news and
updates from the MSU Athletic Dept.
Message and chat with athletes when online
(athletes are required one hour of online activity
per week)
Computerized video games of the Spartan teams
6. Key Components!
S2PC gives fans more access to athletes to ask them questions or
to simply express their admiration for the achievement of MSU
Athletics via social media and networking tools.
Grasp student athletes, coaches and staff and strengthen their
communication to fans on and off the court.
Implement sales and good press through S2PC enabling athletes
to speak on issues involving athletics and the community.
7. Key Components!
Assist them in gaining good press, communication skills
and evolving the wonderful reputation of MSU
Athletics.
Each athlete will be required to make a social
professional profile which they will be monitored by
fans.
This will allow us to monitor popularity of specific
players.
Which will also give players a voice on opinions in
which they feel to address.
8. Key Components!
This will make the donors and fans feel as if they are a part
of the movement to improve MSU Athletics and will make
them more eager to spend money, which is a win-win for
both the department and the fans.
MSU Athletics will increase revenue and fans will have a
better access to their Spartan Idols.
9. Metrics of Success!
Number of Registered users
Feedback from bloggers and social networks
Active participation on site
Athlete-Fan participation feedback
Revenue profited from registered users and
advertisements
Increased confidence delivered from athletes to fan
through site after bi monthly evaluation
10. Budget!
Budget includes: Revenue generated from:
Web Designer: $5,000.00 $5 one time registration fee for users
Domain: $30.00 Web Advertising profits
Graphic Artist: $1,000.00 Donations accepted via site
Video Game Designer: $5,000.00 Purchase of apparel and team gear
Network Engineer: $10,000.00 Purchase of sporting event tickets
Network Monitor: $25,000.00 MSU Athletics will increase revenue and
fans will have a better access to their
Total: $ 45,030 yearly Spartan Idols.
Traffic will take place during the fall and spring during different sports seasons.
