Joe DeSiena, President of Bardess Group Ltd moderated a panel of Information Technology executives titled Analytics and Business Intelligence for the chapter meeting for the New Jersey Society of Information Management.

1. Analytics & Business Intelligence:
Beyond the Buzzwords
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2. Nandan Shah
Nandan is Director, CDRA Systems at Regeneron Pharmaceuticals. In this
role, Nandan is responsible for providing strategic guidance, oversight and support as
the CDRA (Clinical Development and Regulatory Affairs) organization develops and
implements information systems. Prior to Regeneron, Nandan was at Sanofi-
Aventis where he was IT Head of Solution Centers for Global Regulatory Affairs,
Evidence Value Development (EVD), Global Medical Affairs and Global
Marketing. Prior to that, Nandan has worked at Cambridge Technology Partners in
various roles with increasing levels of responsibility.
Mike Prorock
Mike is Director of Emerging Technologies for Bardess Group. A career Analytics
professional, Mike specializes in enabling enterprises to expand and handle analytics
in high data-growth scenarios. He is an Analytics Strategist and Futurist focused on
Analytics in an ever-changing Digital world.
Kip Olmstead
Kip is the Chief Marketing Officer (CMO) of Private Brands at First Quality Enterprises.
A career marketing officer, he was EVP, CMO at Crayola and a Marketing Director at
Proctor & Gamble for clients such as Duracell and Walmart
The Panel
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3. Stephen DeAngelis
Steve is President and CEO of Enterra Solutions, a firm specializing in Cognitive
Computing. Steve is a technology and supply chain entrepreneur and patent
holder with more than 25 years of experience in building, financing, and operating
technology and manufacturing companies. Named to Esquire magazine’s “Best
and Brightest” list in 2006, he was recognized by Forbes as one of the “Top
Influencers in Big Data” in 2012. In 2014, he became a contributing member of
Wired magazine’s Innovation Insights blog.
Joe DeSiena
Joe is President of Consulting Services at Bardess Group, Ltd., a Management
Consulting firm specializing in data revitalization, business process design, and
information technology. He has robust corporate management experience in
several industries including data networking, telecommunications, manufacturing,
pharmaceuticals, financial services, utilities, travel and entertainment. Joe has
spent 20 years in professional services assisting Fortune 500 companies to define
and execute their Analytics strategy
The Panel
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4. • Data
• Nexus of Forces
• Business Intelligence
• Data Discovery
• Big Data
• Predictive Analytics
• Cognitive Computing
• Internet of Things
The Buzz Words
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5. Data is everywhere
Data has grown more in the last year than all the other years in history combined
Data more than doubles every two years according to IDC
By 2020, information managed by Enterprises will grow 14X (to 35 Zettabytes)
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6. What is Data?
Facts about things,
organized for analysis or
used to reason or make
decisions
Raw material from which
information is derived and
is the basis for intelligent
actions and decisions
Collections of usable
facts or data
Processed stored or
transmitted data
Data in context with
precise definition and
clear presentation
Specific information about
something—the sum of what has
been discovered or learned
Information known and in the
proper context
Value added to information by
people who have experience and
acumen to understand its
potential
The culmination is applying knowledge by utilizing Information for Value
which is corporate Wisdom. Corporate Wisdom is therefore a function of a
corporation’s capacity to acquire and apply knowledge. This capacity to
acquire and apply knowledge, Corporate Intelligence, is predicated upon the
initial Quality of Data Assets.
Data Information Knowledge
Wisdom
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7. Data Challenges to Consider
Many organizations are concerned that the amount of amassed
data is becoming so large that it is difficult to find the most
valuable pieces of information.
• What if data volumes get so large and varied
you don't know how to deal with it?
• Do you store?
• Do you analyze all your data?
• How can you find out which data points
are really important?
• How can you use it to your best advantage?
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8. The Traditional Constraints:
Until recently, the sheer volumes of data overwhelmed processing platforms.
• Organizations have been limited to using subsets of their data, or
• Organizations were constrained to simplistic analyses
The Issue:
What is the point of collecting and storing terabytes of data if it can't be analyzed in
full context, or if it takes hours or days to get results?
But, not all business questions are better answered by bigger data.
Possible Solutions:
1. Incorporate massive data volumes in analysis.
If the answers will be better provided by analyzing all the data:
Apply high-performance analytics to analyze the massive amounts of data using high-performance
technologies such as grid computing, in-database processing and in-memory analytics.
2. Determine upfront which data is relevant.
Traditionally, the trend has been to store everything (data hoarding) and query the data to discover what
is relevant.
Apply advanced analytics on the front end to determine relevance based on context.
Determine which data should be included in analytical processes and what can be placed in low-cost
storage for later use if needed.
Solutions to the Data Challenge
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9. What is The Nexus of Forces ? (Gartner)
The Nexus of Forces
is the convergence
and mutual
reinforcement of
Social, Mobility,
Cloud, and
Information
Pervasive Access
Big Data
Global Delivery
Circles of Influence
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10. Business Intelligence

11. Set of techniques and tools for the transformation of
raw data into meaningful and useful information for
business analysis purposes.
• An umbrella term that refers to a variety of software applications used to
analyze an organization’s raw data.
• BI as a discipline is made up of several related activities, including data
mining, online analytical processing, querying and reporting.
• A data analysis process aimed at boosting business performance by
helping corporate executives and other end users make more informed
decisions.
What is Business Intelligence (BI)?
Definitions:
11

12. • Gartner noted that BI is Top Priority for CIO’s
• Gartner noted BI platform revenue reached US$14.1 billion in 2013
• Up over 30% since 2011.
BI Software Market Strong and Growing
 Growth has been largely
through companies investing in
IT-led consolidation projects to
standardize on IT-centric BI
platforms for large- scale
systems-of-record reporting
 These have tended to be highly
governed and centralized,
where IT production reports
were pushed out to inform a
broad array of information
consumers and analysts.
 As a result the stack vendors
have dominated the market
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13. Poor
customer support
Our users need
more flexibility and
self service
Traditional BI
We’ve spent
millions with
little value
Too complicated
and difficult
to manage
BI projects
take too long
to deploy
Our BI vendor
has increased
maintenance fees
User adoption
is too low
Only used for
export to .xls
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14. A Business intelligence architecture aimed at interactive
reports and explorable data from multiple sources.
– According to Gartner "Data Discovery has become a mainstream
architecture in 2012".
• The ability to give business users the means to draw insights from data
independently
• Knowledge discovery - "the detection of patterns in data. [...] These patterns are
too specific and seemingly arbitrary to specify, and the analyst would be playing
a perpetual guessing-game trying to figure out all the possible patterns in the
database. Instead, special knowledge discovery software tools find the patterns
and tell the analyst what--and where--they are.“
• While data discovery is a nebulous term that can be tough to define, it
essentially means a far less structured approach to data exploration. Unlike
traditional business intelligence, which is geared toward monitoring and
reporting, data discovery is more about discovering hidden patterns and trends
What is Data Discovery?
Definitions:
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15. Gartner noted the following in its 2014 BI Magic Quadrant:
• There is a five-year trend, where Data Discovery Tools are either
complementing or displacing traditional BI tools
• New requirements and investments have been more skewed toward
business-user-driven data discovery techniques to make analytics beyond
traditional reporting more accessible and pervasive to a broader range of
users and use cases.
• At the end of 2013, Data Discovery tools surpassed $1 billion in annual
software sales, Data Discovery is a Fast Growing Segment of the BI Market
• From now through 2015, Data Discovery tools will outgrow the overall BI
platforms market by a factor of three.
Data Discovery Tools are either complementing or
displacing traditional BI tools
Gartner predicts that most BI vendors will make data discovery
rather than static reporting their primary focus by 2015.
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16. QlikTech Dominates the Data Discovery Market
Latest 2014 Market Share
• Qlik down to 42%
• Spotfire up to 22%
• Tableau up to 18%
• Others down to 18%16

17. Top Down Purchasing Decision
Led by IT
Bottom up purchasing
Led by Business
BI Market Dynamics: Purchasing Decision Polarize
 Cost Optimization
 Integrity
 Scalability , Manageability, Reliability
 Performance
 Competition: ORCL, IBM , SAP, SAS,
MSFT
 Flexibility
 Speed
 Visual Exploration
 Minimal Modeling
 Key Players: QlikView, Tableau, Spotfire
Data
Discovery
Sweet spot
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18. BusinessValue
Data Discovery: Sustains value
Time
Traditional BI:
Slowest implementation time,
lowest analytic value
Data Visualization:
Biggest ‘Wow factor’ but tends
to wear off quickly
Data Discovery:
Fast time to value, sustained value
over time.

19. BI Market in a period of accelerated transition
BI is Moving from a market with systems used for measurement and
reporting to those that also support analysis prediction, forecasting,
simulation and optimization.
What Next?
Why did it
happen?
PredictiveProblemSolving
What if?
Descriptive
Information
Delivery
What
happened,
where and
when?
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20. Big Data

21. What is Big Data?
An evolving term that describes any
voluminous amount of structured, semi-
structured and unstructured data that has
the potential to be mined for information.
Although big data doesn't refer to any specific quantity, the term is often used when
speaking about petabytes, exabytes or zettabytes of data.
>80% of data is unstructured or semi-structured, forcing new approaches to analysis
of data
A term used to describe the exponential growth and availability of data,
both structured and unstructured.
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22. • $41.5B by 2018, Total market for Big Data Technology Source: IDC
• $23.76 B in 2016, Global Big Data technology and services revenue will grow
from $14.26 billion in 2014at an annual growth rate of 18.55%
Source: IDC's Worldwide Big Data Technology and Services 2012 - 2016 Forecast.
• $9.83 B in 2020-Big Data technology and services will grow from $1.95 billion
in 2013 at a CAGR of 26%.
Source: Huawei report Big Data & Advanced Analytics in Telecom: A Multi-Billion-Dollar Revenue Opportunity.
Big Data Market is prime for explosive growth
Analysts Predict Strong Growth
• $114B by 2018 Global spending on Big Data
hardware, software, and services will grow
at a compound annual growth rate (CAGR) of
30 percent through 2018
Source: A.T. Kearney Beyond Big: The Analytically Powered Organization.
• $50.1B in 2015, Big Data is projected to be a
$28.5 billion market in 2014 growing 76% in
2015,
Source: Wikkbon report, Big Data Vendor Revenue and Market
Forecast 2013-2017
EMC - $48B by 2017
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23. What are the Four V’s of Big Data?
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24. Enabling Technologies for Big Data
A number of recent technology advancements enable
organizations to make the most of big data and big data
analytics:
• Cheap, abundant storage.
• Faster processors.
• Affordable open source, distributed big data platforms, such as
Hadoop.
• Parallel processing, clustering, MPP, virtualization, large grid
environments, high connectivity and high throughputs.
• Cloud computing and other flexible resource allocation
arrangements.
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25. Why Big Data Matters?
The real issue is not about acquiring large amounts
of data, It's about what is done with the data.
The Big Data vision is that organizations
will be able to acquire data from any
source, harness relevant data and analyze
it to find answers that enable:
1. Cost reductions
2. Time reductions
3. New product development and
optimized offerings
4. Smarter business decision making
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26. By combining Big Data and high-powered analytics, it is possible to:
• Determine root causes of failures, issues and defects in near-real time,
potentially saving billions of dollars annually.
• Optimize routes for many thousands of package delivery vehicles while
they are on the road.
• Analyze millions of SKUs to determine prices that maximize profit and
clear inventory.
• Generate retail coupons at the point of sale based on the customer's
current and past purchases.
• Send tailored recommendations to mobile devices while customers are in
the right area to take advantage of offers.
• Recalculate entire risk portfolios in minutes.
• Quickly identify customers who matter the most.
• Use clickstream analysis and data mining to detect fraudulent behavior.
Big Data Implementation Examples
Combining Big Data with Analytics:
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27. • What technology advancements enable organizations to
make the most out of Big Data analytics?
• How do publicly available datasets and web services
impact analysis?
• What are some key ways of approaching big data
problems?
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Technology for Big Data

28. Big Data – Data Scientists
Dominated by Rapidminer & “R”
“R” seeing the fastest growth
Significant year over year decline
in use of Excel to gain real answers
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29. Big Data – Data Volumes used by Data Scientists
Median size of the largest analyzed dataset is in the 40-50GB range
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30. John Chambers of Cisco in a 2-10-15 WSJ interview believes that:
• CIOs need to get the right data at the right time to the right device or
right person so they can make the right decision
• The role of the network will change dramatically—and that contrary
to popular beliefs, the majority of the data will be analyzed and acted
upon at the edge of the network—
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Role of Network in Big Data Analytics

31. 0 10 20 30 40 50 60 70
Funding for Big Data related Initiatives
Defining Our Strategy
Integrating Big Data Technology with Existing Infrastructure
Integrating Multiple data Sources
Obtaining Skills and Capabilities Needed
Risk and Governance Issues
Determing How to get value from Big Data
Percent of Surveyed CIOs Listing these Factors as hurdles or
challenges with Big Data
Percent
The Big Challenges of Big Data – from CIOs
Source: Gartner Survey and Wall St Journal 31

32. What are the Dangers of Big Data?
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33. Predictive Analytics

34. • An area of data mining that deals with extracting information from data and
using it to predict trends and behavior patterns.
– Often the unknown event of interest is in the future, but predictive analytics can be applied to any
type of unknown whether it be in the past, present or future
• The branch of data mining concerned with the prediction of future probabilities
and trends.
– The central element of predictive analytics is the predictor, a variable that can be measured for an
individual or other entity to predict future behavior.
• The practice of extracting information from existing data sets in order to
determine patterns and predict future outcomes and trends.
– Predictive analytics does not tell you what will happen in the future.
– It forecasts what might happen in the future with an acceptable level of reliability, and includes
what-if scenarios and risk assessment.
• The use of statistics and modeling to determine future performance based on
current and historical data.
What is Predictive Analytics?
Definitions:
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35. Predictive analytics describes any approach to data mining with four attributes:
1. An emphasis on prediction (rather than description, classification or clustering)
2. Rapid analysis measured in hours or days (rather than the stereotypical months of
traditional data mining)
3. An emphasis on the business relevance of the resulting insights (no ivory tower
analyses)
4. (increasingly) An emphasis on ease of use, thus making the tools accessible to
business users.
What is Predictive Analytics? (Gartner)
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36. • $5.2B in 2018--Transparency Research predicts the Predictive Analytics
space would more than triple from $2B in 2012
• $14B by 2018 if you consider Machine-to-Machine Analytics to be part of
Predictive Analytics domain -- Markets and Markets
• $3.4B in 2018 for Advanced and Predictive Analytics (APA) software
market is growing 9.9% CAGR from $2.2B in 2013 —Forbes
• The global predictive analytics market, valued at USD 2.08 billion in 2012,
is expected to see strong growth at 17.8% CAGR during 2013 to 2019.—
Dublin Analytics
Predictive Analytics Market Size
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37. Cognitive Computing

38. • The development of computer systems modeled after the human brain.
– Originally referred to as artificial intelligence, researchers began to use the modern term instead in the
1990s, to indicate that the science was designed to teach computers to think like a human mind, rather than
developing an artificial system.
• Cognitive computing integrates the idea of a neural network, a series of
events and experiences which the computer organizes to make decisions.
What is Cognitive Computing?
The simulation of human thought processes in a
computerized model.
– Cognitive computing involves self-learning systems that use
data mining, pattern recognition and natural language
processing to mimic the way the human brain works.
– Rather than being programmed to anticipate every possible
answer or action needed to perform a function or set of
tasks, cognitive computing systems are trained using
artificial intelligence (AI) and machine learning algorithms to
sense, predict, infer and, in some ways, think.
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39. Internet of Things

40. • A scenario in which objects, animals or people are provided with unique identifiers
and the ability to transfer data over a network without requiring human-to-human or
human-to-computer interaction.
• The interconnection of uniquely identifiable embedded computing devices within the
existing Internet infrastructure.
• A computing concept that describes a future where everyday physical objects will be
connected to the Internet and be able to identify themselves to other devices.
– The term is closely identified with RFID as the method of communication, although it also may include
other sensor technologies, wireless technologies or QR codes.
• Is when the Internet and networks expand to places such as manufacturing floors,
energy grids, healthcare facilities, and transportation.
• The network of physical objects that contain embedded technology to communicate
and sense or interact with their internal states or the external environment.
What is The Internet of Things (IoT) ?
Definitions:
40

41. What is The Internet of Things?
The Internet of Things is a growing network of everyday objects –
from industrial machines to consumer goods – that can share
information and complete tasks while you are busy with other
activities, like work, sleep or exercise.
Soon, cars, homes, major appliances and even city streets will be connected to the Internet –
creating this network of objects that is called the Internet of Things.
Made up of millions of sensors and devices that generate incessant streams of data, the IoT can
be used to improve lives and businesses in many ways.
The Internet of Things consists of three main components:
• The things (or assets) themselves.
• The communication networks connecting them.
• The computing systems that make use of the data flowing to and from our things.
Using this infrastructure, objects or assets can communicate with each other and even
optimize activities between them based on the analysis of data streaming through the
network.
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42. • $19 Trillion dollars opportunity -2014 John Chambers CES Keynote; Cisco
IBSG predicts there will be 25 billion devices connected to the Internet by
2015 and 50 billion by 2020.
• $300 billion in 2020 --Gartner estimate that IoT product and service
suppliers will generate incremental revenue.
• $7.1 trillion in 2020 -- IDC forecasts that the worldwide market for IoT
solutions will more than triple from $1.9 trillion in 2013.
• $10 to $15 trillion for the “Industrial Internet” over the next 20 years
-- GE estimate
Size of the Internet of Things Market
42

43. Examples Internet of Things
• Sprinkler systems that use forecasts, weather sensors and pay-by-use water rates to
optimize the watering of lawns.
• Public trash cans that compacts trash as needed and alert city workers when they are
full.
• Self-parking cars today become fully autonomous cars that taxi people efficiently
around a city, stopping to share fares when budget-conscious travelers opt in.
• Trucks that haul commerce safely and quickly across the country, avoiding traffic
delays and optimizing part replacement needs.
• Home security systems that take proactive action - cooling down homes and opening
windows, based on user preferences, the existing weather conditions and proximity to
homes (more than allowing remote control of door locks and thermostats)
Sensors offer unprecedented access to granular data
that can be transformed into powerful knowledge.
However, without an integrated business analytics
platform, sensor data will just add to information
overload and escalating noise.
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44. Ten Internet of Things facts and predictions
1. The total economic value-add from IoT across industries will reach $1.9 trillion worldwide
in 2020, anticipates Gartner.
2. Fifty billion devices will be connected to the Internet by 2020, predicts Cisco.
3. The remote patient monitoring market doubled from 2007 to 2011 and is projected to
double again by 2016.
4. The utility smart grid transformation is expected to almost double the customer
information system market, from $2.5 billion in 2013 to $5.5 billion in 2020, based on a
study from Navigant Research.
5. Wide deployment of IoT technologies in the auto industry could save $100 billion annually
in accident reductions, according to McKinsey.
6. The industrial Internet could add $10-15 trillion to global GDP, essentially doubling the US
economy, says GE.
7. Seventy-five percent of global business leaders are exploring the economic opportunities of
IoT, according to a report from The Economist.
8. Cities will spend $41 trillion in the next 20 years on infrastructure upgrades for IoT,
according to Intel.
9. The number of developers involved in IoT activities will reach 1.7 million globally by the
end of 2014, according to ABI Research estimates.
10. The UK government recently approved 45 million pounds (US$76.26 million) in research
funding for Internet of Things technologies.
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45. • Big data" and "evidence-based policy" are the dominant ideas of our
moment. A May 2014 White House report put it this way: "Big data
will become an historic driver of progress, helping our nation
perpetuate the civic and economic dynamism that has long been its
hallmark."
• The White House report presents big data as an analytically
powerful set of techniques. It says the social and economic value
created by big data should be balanced against "privacy and other
core values of fairness, equity and autonomy."
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46. Other Slides

47. 47

48. 48

49. Gartner on Internet of Things – Aug 2014
49

50. Explosion of
Digital Data
Limited Access to
Powerful Analysis
Long Time
to get Answers
Industry Average Deployment
Traditional BI:
18 Months
Time to Build One Report
traditional BI:
6.3 Weeks
72%
28%
Cisco predicts that we will use as many as 50
billion online connected devices by 2020 -
and that is leading us to produce as much as
7.9 zetabytes of data globally by 2015.*
* Source: http://www.computerweekly.com/blogs/cwdn/2013/04/ca-world-big-data-needs-to-be-productionised.html
“
The need for better decision-making is growing,
However, most BI is not delivering
22%
78%
BI users
Non users
50

51. • Data discovery is often discussed in the same breath as Big Data because it
may encompass the three "Vs" typically used to describe Big Data: volume,
velocity and variety. That is, folks can work with very large data sets and
can get answers quickly. Users can explore data, both structured and
unstructured, that comes from a wide variety of disparate sources.
Data Discovery and Big Data
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