How to use LinkedIn for lead generation, networking, and recruiting. Presented by Nova Creative and Bare Knuckle Marketing. Find us at http://www.bareknucklestrategy.com

1. Are you… Presented by Nova Creative and Bare Knuckle Marketing

2. What Is LinkedIn? Online Resume Online Networking Opportunity Lead Generation Tool Recruiting Tool “Facebook For Grown-ups”

3. Why LinkedIn? Over 90 million members, ½ of those in US A new member joins every second Executives from all Fortune 500 companies are members

4. Setup: Personal Page Online resume Goal is to be 100% complete Use keywords Position Industry Updates Websites Twitter Account

5. Personal Page

6. Personal Page

7. Personal Page: Tips Ask for advice Reply to status updates View profile stats Privacy settings

8. Setup: Company Page www.linkedin.com/company/add/show(Companies > Add a Company) Use keywords Add video/images Add job postings Add services info Be creative

9. Grow Network Contacts > Add Connections Add Connections: Import email list Invite people you know to join Colleagues Classmates People you may know

10. Grow Network: Tips Get as many connections as possible Search companies and connect to employees Find industry leaders Get business card = request connection Make it personal Reply when accepting a connection Include your LinkedIn URL: Email signature Business card Web site Facebook profile Print materials

11. Recommendations Credibility Make recommendationsProfile > Recommendations > Sent Recommendations Request recommendationsProfile > Recommendations > Request Recommendations

12. How to Engage / Be Active Groups Answers Events Advanced Search Applications

13. Groups My Groups Following Groups You May Like Groups Directory Create a Group

14. Groups: Tips Get information Network Learn about market and their needs Avoid constant self promotion Offer solutions to fix problems

15. Groups Discussions Reply Ask Send detailed email privately Members Promotions Jobs Search

16. Create A Group Meet a need Share articles Share links to your site content Notify of upcoming events

17. Create A Group: Tips Use keywords in group name/description Add your company website to the group Add your blog Send a weekly message

18. Answers More > Answers or Linkedin.com/answers Similar to the Q&A in groups, but not limited to the group Search answers Ask questions (ask 10 per month) Answer questions

19. Answers: Tips Personal response Be helpful and resourceful Leave an open invitation

20. Events More > Events RSVP shows up on home profile Send invitation to relevant contacts

21. Advanced Search Generate leads Search keywords, groups, industries, etc.

22. Applications More > Get More Applications… Share presentations Share reading list Manage content, share, collaborate Post blog Events Company buzz

23. Recruiting Tool Use Advanced Search Search Outside Your Network (search Google): site:www.linkedin.com intitle:linkedin -intitle:answers -intitle:blog -intitle:directory keywords here (i.e. machinist looking for job, manufacturing sales) Employee Involvement: Makes company more attractive to prospective employees Current employees become source for job leads Jobs Board $200/mo

24. Resources LinkedIn Learning Center: http://learn.linkedin.com/ LinkedIn for Dummies Cheat Sheet: http://bit.ly/linkedin4dummies

25. Thank you! Allison Kulage PresidentBare Knuckle Marketingallison@bareknucklestrategy.com www.bareknucklestrategy.com www.linkedin.com/in/allisonkulage Bill RiegerNova Creativebill@novacreative.com www.novacreative.com http://www.linkedin.com/in/brieger